World Points: Bank of America’s Sub-Par Rewards Program

by on May 23, 2010

We give Bank of America WorldPoints program two thumbs down compared to other banks’ reward programs.

Why? In most cases, you need to horde 25,000 points before you can redeem points for a 1 cent value, the industry standard. This is about as bad as it gets in terms of bank reward programs.

Even Citi Thank You Points, which we aren’t particularly fond of, give you 1 cent per 1 points starting at 10,000 points. The best reward program, American Express Membership Rewards, lets you transfer points to just about any airline or hotel point program you can think of, or to redeem for cash and gift cards at 1 cent per point starting at 2,500 points.

The only place where Bank of America gets even an average rating is the WorldPoints Mall, where you can get big kickbacks when you sign up for services or buy flowers through their website.

WorldPoints aren’t great. What should I get instead?

If you’re willing to part with your WorldPoints card, we list rewards credit cards that can give you better value both in terms of overall rewards rate and ease of redemption.

There are simply too many credit cards that pay in the 1.5% to 2% range for the BofA cards to be a compelling option. Many of these pay out in cash, such as the American Express Blue Cash, which gives a whopping 6% back on groceries as well as 3% on gas and department stores and 1% elsewhere. The Citi Forward pays out in ThankYou Points at the rate of 5 points per $1 spent on dining, movies, music, and books (up to 75k a year). The Discover Escape, Capital One Venture, and the Fidelity American Express all give a flat 2% rewards rate on all purchases.

I’m Sticking with WorldPoints. What’s the best way to redeem them?

You have to save up 25,000 points before WorldPoints are worth 1 cent, unless you are willing to take your chances with a travel program filled with “subject to availability” and “terms and conditions apply” language.

See the table below:

Reward Type Reward Value Points Required Point Value
Cash $12.50 2,500 0.5 cents
Cash $80 10,000 0.8 cents
Retail Gift Card $25 3,500 0.71 cents
Retail Gift Card $50 6,500 0.77 cents
Retail Gift Card $100 12,000 0.83 cents
Retail Gift Card $250 25,000 1 cent
Hotel & Car Rentals $50 credit 5,000 1 cent*
Domestic Airline Ticket $400 or less 25,000 Up to 1.6 cents**

* 7 day advance notification required and offers are “subject to availability”. Since this is pretty much open to interpretation, and is only valid for purchases booked through Bank of America, we place little value on this redemption option.
** According to the fine print, “ticket will be lowest coach class fare available through the WorldPoints redemption center” and “Additional terms apply”. We place little value in this option, given that it is very open to interpretation and may involve multiple connections and inconvenient layovers and departure times. Most other miles program, like Discover Miles, Capital One No Hassle Miles, and American Express Blue Sky Points allow card holders to purchase travel from anywhere, and use their Miles to offset the purchase price on their credit card statement.

In terms of the $250 gift cards, Bank of America only offers them for a limited number of their retailers. The list is as follows:

  • A Pea In A Pod
  • BP
  • Banana Republic
  • Best Buy
  • Best Western
  • Bloomingdale’s
  • Brooks Brothers
  • Budget Rent a Car
  • Cabela’s
  • Chevron
  • Hammacher Schlemmer
  • Hyatt
  • Jos A Bank
  • Kay
  • Kohl’s
  • Land’s End
  • Lowe’s
  • Macy’s
  • Marriott
  • Neiman Marcus
  • Overstock.com
  • Pottery Barn
  • Restoration Hardware
  • The Ritz-Carlton
  • Ruth’s Chris
  • Saks
  • Sears
  • Sephora
  • Shell
  • Toys R Us
  • Travelocity
  • Walmart
  • Williams Sonoma
  • West Elm

WorldPoints Mall: Accrue bonus points by signing up for services or buying flowers

When Bank of America or FIA (Fidelity, Schwab, etc.) cardholders buy things through WorldPoints Mall, they can earn “extra” WorldPoints for every dollar spent. So instead of 1 point per $1 spent, you can earn 2x, 3x, or even 10x in some cases. Why do they offer this program? Many retailers pay kickbacks to Bank of America when they drive business their way. Every time you buy something through the WorldPoints Mall, Bank of America makes money, and they share part of their profits with you.

We have built a nifty little app that lets you search every point mall for credit card bonus point offers, and you’ll see if you try out a few different stores that Bank of America WorldPoints mall is probably the second most generous program after ShopDiscover, which has fewer stores, but gives you 5% to 20% on all of them.

You can really clean up with subscriptions to expensive services. For example:

  • 2,100 points for a NY Times subscription
  • 1,800 points for an AT&T phone activation
  • 4,500 points for a T-Mobile Phone Subscription
  • 6,600 points for a DirectTV activation
  • 180 points per Delta Ticket
  • 360 points per Travelocity order
  • 10+ points per $1 spent on just about any online flower store you’ve heard of

Rewards cards that might serve you better:

Blue Cash Preferred Card from American ExpressCiti Forward® Card
American+Express Blue+Cash+Preferred Credit Card
Citibank Forward%28R%29+ Credit Card
Signing Promo
$150 Cash Bonus after spending $1,000 - in the first 3 months.10,000 Citi ThankYou Points Bonus after spending $650 - 10,000 bonus ThankYou® Points received after $650 in purchases & paperless statement sign-up in the first 3 months.
Intro APR Promo
Purchase:0% for 12 mos
Bal Trans:None
Purchase:0% if you qualify for 7 months*
Bal Trans:0% if you qualify for 12 months*
Annual fee
$75$0*
Details
  • Earn $150 cash back after spending $1,000 in eligible purchases in the first 3 months of Cardmembership
  • 0% intro APR on purchases for 12 months, flexibility to pay over time
  • Get 6% cash back at supermarkets, 3% cash back at gas stations and department stores, and 1% cash back on all other purchases
  • NO spend minimum, NO enrollment, and NO rotating rewards categories
  • Get a $75 Referral Bonus for each friend or family member who is approved for the Card
  • The annual fee pays for itself. With 6% cash back at supermarkets, if you spend just $25 weekly at your supermarket, you can receive over $75 cash back from these purchases alone.
  • $100 in gift cards - When you redeem the 10,000 bonus ThankYou(R) Points received after you make $650 in purchases and sign up for paperless statements within the first 3 months
  • 0% intro APR for 12 months on balance transfers and for 7 months on purchases. After that, 12.99% - 22.99% variable
  • 5 points for every $1 spent at restaurants and on books, movies and music. 1 point for every $1 you spend on all other purchases
  • APR reduction on purchases when using credit wisely
  • No annual fee.*

  • Screwee

    BofA scam again?? Check the purchase of the MBNA card accounts. No expiration of points. BofA “had to rearrange software etc to bring those accounts under their wing” “the MBNA accts would be the same under their switch”. BofA acquired MBNA assets and liabilities, namely the card contracts. Guess what- they hid a 5yr expiration in this switch. Keep in mind BofA was acquired by Nations Bank, which then changed its name (same as Wells Fargo).World Points is not run by the banking entity, (they control it) they have an outside contractor (hidden!) I lost some 65K (expired) points. Their reaction upstairs– stuff it! Probably I should have spotted it on the billing statement, so much for banking integrity. And they wonder why the 99%. Reminds me of their antic of bleeding by FEES, children’s, seniors, Xmas club accounts so as to not have to escheat to a State. FEES are the banks middle name. Debit Accts a few weeks ago!!!. Expiration is their middle name here. I wonder what the reaction would be if money laundering were to become the issue in the uses of card accounts. Perks in Private Banking??

  • Anthony

    I have stopped using B of A credit card because It’s impossible to redeem my Royal Caribbean World points for merchandise. I have called B of A 3X but believe it or not I was informed that their computers were down and that I should try again in the future. I have a very high spending limit but I don’t use the card because of their VERY BAD point redemption policy.

  • TravelingDude

    Never had a problem with BoA WorldPoints, but I’ve always waited till I had an excess of 50,000 points before using them and I only use them for travel. If you are flexible in your travel time frame you can get very good travel accommodations at great values (2.3+ cents/point).
    My only gripe is lacking consistency with customer service. My Concierge has been both helpful and irritating. For my last trip, I was able to get a good, off-peak flight and hotel at a great value (2 cents/point), but at my destination I had some issues with the hotel, so I called and after a few layers of call-center roulette I had a manager refund a portion of my points. I wish I hadn’t needed to waste my vacation to get to a manager.
    Anyways, if you want the flexibility of a large-bank, you will have to deal with the bureaucracy of a large company to get what you want.

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  • Neatart

    Have had BA (and WorldPoints) a little over a year and just noticed something very interesting. Their crediting system for “rewards” is skimming – BIG TIME. They ARE NOT giving 1 point – or 1% on purchases. Their effective “reward” can be considerably less because they are only calculating on whole dollar purchases. That’s right – you spend $12.99 and your “reward” is .12 cents – not .13 or even .125. This is done individually on EACH purchase so you can see how much your total “reward” can be off. I find this an extremely deceptive practice.

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