Costco American Express Isn’t Worth It After Dinged Rewards Rate

by on June 2, 2011

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The Costco American Express, which we considered among the best gas credit cards for those who fill up at the wholesaler, just got a whole lot less attractive. See, the gas rewards rate isn’t spectacular: 3%, while others give 5%. The real value is that the card gives bonus rewards on Costco gas, which most others don’t, not to mention that Costco only takes American Express. It’s great for Costco-goers, and the retailer offers really cheap gas, so we figured that the American Express Costco compounded discount upon discount. Now, we have to reconsider.

Beginning on August 1st, the rewards rate on restaurants will drop 33% on both the business and personal versions of the credit card. Now, the personal card’s rewards structure will be 3% on gas (up to $3k in purchases a year), 2% on travel and dining, and 1% elsewhere. The business card has the same structure, but gets 4% on gas. According to AmEx spokeswoman Leah Gerstner, the rewards program on the no-fee cards became prohibitively costly. She noted that despite the change, the cards are still counted among the most generous.

The reason to get the card is unchanged: if you fill up on Costco gas frequently (which can save as much as 20 cents per gallon), the True Earnings is the only card that will give bonus gas when you use Costco’s gas station. Its gas rewards rate is unchanged at 3%, up to $3,000 a year (~60 gallons a month), so if you wanted the Costco AmEx because it gave rewards on the gas you bought, your reasoning shouldn’t change.

However, if you aren’t sold on the gas, we’d recommend you think about another everyday value card.

Why the Blue Cash kicks the Costco American Express’ butt

The American Express Blue Cash has a lot going for it: it gives a whopping 6% on groceries, plus 3% on gas and department stores, and 1% elsewhere. It also has no cap on rewards and no spending threshold, so the rewards rate you see is the rewards rate you get. It has an annual fee of $75, offset in the first year by $100 cash back, but we think the rewards rate is well worth the fee. Plus, you get straight up cash back: you can get checks in increments as low as $25. It’s a great gas credit card and a great general spending card.

The AmEx Costco has a few things going against it: its rewards program doesn’t stack up all that well, and it maxes out on gas rewards at $90 in rewards each year. It doesn’t have an annual fee per se, but you do need a Costco membership, which costs $50-$100. And you get your rewards in a lump payment once a year, in the form of a Costco voucher that can also be redeemed for cash. It is a cash back credit card, but it gives its rewards in an inconvenient sort of way. Now that the Costco AmEx’s stock has fallen, we’re even more inclined to prefer American Express’ other everyman card.

Blue Cash Preferred Card from American Express
American+Express Blue+Cash+Preferred Credit Card
  • Earn $150 cash back after spending $1,000 in eligible purchases in the first 3 months of Cardmembership
  • 0% intro APR on purchases for 12 months, flexibility to pay over time
  • Get 6% cash back at supermarkets, 3% cash back at gas stations and department stores, and 1% cash back on all other purchases
  • NO spend minimum, NO enrollment, and NO rotating rewards categories
  • Get a $75 Referral Bonus for each friend or family member who is approved for the Card
  • The annual fee pays for itself. With 6% cash back at supermarkets, if you spend just $25 weekly at your supermarket, you can receive over $75 cash back from these purchases alone.
Annual FeeSigning PromoAPR, variable*Intro APR Promotions
$75$150 Cash Bonus after spending $1,000 - in the first 3 months.
Min APR:17.24%
Max APR:22.24%
Default APR:27.24%
Cash Adv:25.24%
Purchase:0% for 12 mos
Bal Trans:None

The Costco Cash Rebate card is devalued further

The AmEx Costco’s lesser-known cousin, the Costco Cash Rebate card, also took a hit—its spending thresholds rose. Instead of having to spend $5,000 a year before receiving the full rewards rate, customers must now spend $7,500.

Rewards Rate Currently After August 1
0.25% $0-$2,000 $0-$2,000
0.5% $2,001-$5,000 $2,001-$7,500
1.5% $5,001+ $7,501+

 

However, the Costco AmEx is generally preferable to the Cash Rebate all around. The Cash Rebate’s advertised 2% rewards rate comes with a number of caveats that chip away at its value and encourage poor spending habits. The spending thresholds are even higher after the announced change. Further, the last 0.5% of the 2% rewards is achieved only if you carry a balance for that period. As a rule of thumb, if you generally don’t pay off your credit card bills month-to-month, you should choose a low APR credit card rather than a high-interest rewards credit card. The interest you’ll pay will just cancel out your rewards. However, if you do opt for the Costco card, you can maximize your rewards by carrying a very small balance. The 0.5% reward bump is binary; no matter how small the debt you incur, you’ll still qualify.

The Costco Cash Rebate doesn’t give bonus rewards, and just offers its base jump-through-hoops-to-get-2% rewards rate. It suffers in comparison to the Costco True Earnings, which has no spending threshold and privileges restaurant and gas spending. Three cash back credit cards give an unqualified 2% back: the Capital One Venture, the Discover More and the Fidelity AmEx (which requires a Fidelity investment account). Many, many others give flat rates of 1.25% or higher, or give up to 5% back in bonus categories. The Costco Cash Rebate’s program wasn’t all that desirable before and is even shabbier after the change.

Are rewards reductions becoming a trend?

Ron Leiber of The New York Times bemoans the cutbacks in yet another rewards program, citing the death of the Charles Schwab Visa’s 2% rewards rate. But rewards promotions are reaching a fever pitch as banks vie for high-spend, low-risk cardholders. We’ve written extensively about the British Airways card and the Capital One Venture’s 100,000-mile signup bonuses, and AmEx recently made its Blue Cash card more accessible to the everyman by doing away with spending thresholds. Although the decline of debit rewards is undeniable, credit cards still pay hefty dividends.

If the 1% reduction in restaurant rewards is significant, the Costco AmEx is probably not the best card for you. The Citi Forward offers 5% back on restaurants as well as on bookstores, movies, and music. American Express’ other everyday rewards card, the Blue Cash Preferred, gives 6% on groceries, 3% on gas and department stores, and 1% elsewhere. Finally, a number of gas credit cards give as much as 5% on gas, though most exclude Costco from their bonus rewards.

  • Anonymous

     Your statement that the Citi Forward card does not offer 5% back on fast food is incorrect. Take a quick look at the fine print at http://www.citiforward.com (just search for “fast food”) and you will see that the 5% does, in fact, extend to fast food.

  • Jon Binton

    I agree. After American Express backed out of their initial offer … this card is no longer the clear premium value to us customers. Like many people with a good credit score, I avoid taking on the multitude of offers I get.

    Then Amex comes out with the 1%, 2%, 3% and 4% cash back card, so I take time out of my day to sign up (and over the course of time, to make AE my preferred card). While it was probably planned from the beginning, Amex waited patiently until they felt like the revenues lost due to customer churn would be less than the gains from implementing their bait-and-switch (i.e. reducing the rates they promised). They really should have grandfathered in everyone the promised higher rates.

    It is a shame that the once “premium” brand for financial services has decided to tarnish itself by tactics that are more suited for used car sales. You’d think the marketing folks would understand the value of brand, and wouldn’t have haggled over slightly larger direct costs.

    Quite honestly, I got rid of my 1st Amex card over a decade ago, and never looked back until they reeled me in with their teaser rate. At this point, I’ll move off the card as soon as practically possible (without causing myself hassles), and will cancel the card ASAP.

  • u_cant_handle_the_truth

    There is no mention that everything purchased at CostCo (except alcohol and cigs) gets 2% from CostCo and another 1% from Amex, Travel also gets 3% from Amex even if purchased at CostCo (in addition to the CostCo 2%).

    Yes you have to spend either check (Amex or CostCo) at CostCo, but they often will give cash for the difference in spending.

    This article is very misleading and quite biased!

    Last year I got $350 form CostCo and $596 from Amex. Year before wasn’t much different. Nearly $950 for buying what I would buy anyway.

    I’ll keep my CostCo card and be happy in my day!

    • http://www.nerdwallet.com/ NerdWallet

      Hi there,

      The Costco card does give 3% back on gas and 2% on spending, even when purchased at Costco, but all other Costco spending is subject to the 1% base rewards rate. Any rewards on top of that are by virtue of having a Costco membership, rather than the card itself.

      Because it’s the only card to give bonus rewards on gas pumped at Costco, we think it’s a great value if you fill up there often (keep in mind that gas rewards are capped at $3,000 in purchases a year, or $250 a month, which buys a lot less now than it did last year). But otherwise, if you’re looking for an everyday value card, we’d suggest one that gives higher rewards on groceries and gas.

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