NerdWallet’s study of bank CD pricing data by Market Rates Insight indicated that for consumers who seek CD specials and promotional rates instead of settling for the typical returns can double their yield or better, while also requiring a shorter term to maturity. We analyzed special CD rates at thousands of banks and credit unions to determine where consumers can obtain additional yield from their certificates of deposit.
Reference Table: What are this week’s average rates and how do they compare to average promotional rates?
|Length of Term||Average Promo APY||Average Reg. APY|
|< 1 year|
Bonus CD rates that beat the average
With these special rates, savers can be assured that they are earning a rate well above the average for a comparable term. For more rate information, use NerdWallet’s tool to find the best CD rates in your region. In this week’s edition, we searched for bonus rates that actually even beat the average bonus rates.
|Service CU||NH, MA||3 months||0.90%|
|Easthampton Savings Bank||MA||7 days||0.40%|
|Park Community FCU||KY||3-6 months||0.35%|
1-2 year CDs
|Generations FCU||TX||18-21 months||1.50%|
|Doral Bank||NY||2 years||1.50%|
|Idaho Central CU||ID||1 year||1.00%|
3+ year CDs
|PeoplesChoice CU||ME||75 months||2.02%|
|Centra CU||NC||5 years||1.85%|
|Veridian CU||IA||39 months||1.70%|
Note: Promotional rates are subject to change. Make sure to confirm CD rates with your bank or credit union.
A Refresher: Why Promotional/Special Rates Make a Difference
CD rates are historically low, and are likely to remain so for the near future. Yields are primarily a product of two forces that are out of a consumer’s control: (1) economic environment and (2) the fact that longer-term investments will demand higher returns.
There is however, one factor that offers more flexibility for consumers: individual banks and credit unions each have their own capital strategies, which cause them to offer different promotional rates for certain CDs (in an effort to drive balances towards the most ideal deposit products for them). Such promotional/bonus rates can easily outperform typical accounts of a comparable term and are worth looking for to help boost returns.
Bonus button image via shutterstock