Chase Rewards Review – Do Ultimate Rewards Points Deserve Their Name?

How much is a Chase Ultimate Rewards point worth? NerdWallet estimates about 1 cent, the industry standard – but the right type of card can increase your value by a full 25%. We’ll break down how best to earn and use Ultimate Rewards Points, no matter what card you have.

Redemption options:

  • Cash: 2,000 points gets you a $20 check or a $20 statement credit. You can use this option on cash back cards as well as non-cash back cards, such as the Chase Sapphire Preferred.
  • Gift cards: Redeem 2,500 points for a $25 gift card at a wide range of major retailers.
  • Merchandise and experiences: Redemption values are terrible; don’t use them. Get cash instead.
  • Travel: You can book travel through Chase’s booking tool; rates are equivalent to those found on Kayak or Expedia, so they aren’t trying to nickel and dime you there.
    • Pro tip: If you have the Chase Sapphire Preferred, Ink Bold or Ink Plus, your points are worth 25% more if you use them for travel booked through Chase.
    • If you have one of those cards, you can also transfer your points 1:1 to select airline and hotel programs.

Expiration: Never

Top Chase cards for earning points

Best in show

Chase Sapphire Preferred Credit Card
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on Chase's
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By far and away, the best credit card to earn rewards points is the Chase Sapphire Preferred. It has a knockout signup bonus: Earn 40,000 bonus points after you spend $4,000 in the first 3 months. In addition, you get 2 points per $1 on dining and travel, and 1 per $1 elsewhere. Finally, points are worth 25% more when redeemed for travel, so your rewards rate can be as high as 2.50%/1.25%. But the best part is really the signup bonus, as it can pay for quite a few plane tickets. There’s no foreign transaction fee, and it has an Introductory Annual Fee of $0 the first year, then $95

Best no-fee option

Chase Freedom Credit Card
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on Chase's
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The Chase Freedom is among the most popular credit cards among NerdWallet users and staff alike. It earns 5% cash back on a slate of rotating bonus categories such as restaurants, Amazon and gas, up to $1,500 spent per quarter. It comes with a great bonus offer: Get a $100 Bonus after spending $500 on purchases in your first 3 months from account opening. The card also come with a $0. With its stellar rewards rate, it’s among the best options out there for those looking to avoid the Sapphire Preferred’s fee.

Pro tip: If you have both the Freedom and the Preferred, you can transfer the points earned on your Freedom account to your Sapphire account, thus earning the 25% points bump.

Best business option

Chase Ink Plus with Ultimate Rewards Credit Card
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on Chase's
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The Chase Ink Plus is a small business credit card that packs a whallop: in addition to one of the best signup bonuses in the corporate credit card world, it offers good perks for travelers and hefty ongoing rewards.

  • 5% rewards on office supplies and telecom/cable services (up to $50k spent a year)
  • 2% rewards on gas and lodging (up to $50k/year)
  • 1% elsewhere (unlimited)
  • Access to airport lounges: 2 free passes to the Lounge Club, and discounted access for the rest of the first year
  • No foreign transaction fees

Check out our article, Q&A: Can I Get a Business Credit Card Even if I Don’t Have a Business?

The Ultimate Rewards Mall

In addition to the Travel Tool, you can also stretch your point value at the Ultimate Rewards Mall. You can click through the Ultimate Rewards site to another retailer’s online storefront, and earn bonus points on any purchases you make there. Chase partners with a number of popular brands, like Sears, Lowe’s, HP and Barnes & Noble. It gives pretty darn good rewards on them, too: Sephora online purchases earn 8 points per dollar, while Macy’s earns 6 and Omaha Steaks gets 12, in addition to the base 1% reward.

Where can you transfer your Ultimate Rewards Points? 

With the Chase Sapphire Preferred, Chase Ink Plus and Chase Ink Bold, as well as the exclusive JP Morgan Select and Palladium, you can transfer your Ultimate Rewards Points at a 1:1 value to the following programs:

Type 1:1 Transfer Programs
Airlines British Airways Executive Club
Korean Air Skypass
Southwest Airlines Rapid Rewards
United MileagePlus
Virgin Atlantic Flying Club
Singapore Airlines KrisFlyer
Hotels Hyatt Gold Passport
Marriott Rewards
Priority Club Rewards
Ritz-Carlton Rewards
Other Amtrak Guest Rewards
  • jamo

    Also, they seem to have cut the reward for booking travel through chase down to 20%.

  • PTee

    Anisha, et al, I’m quite confused. You can redeem CASH via Sapphire?! I thought you said it’s a “NON-CASH back” card? Is it because the points is under UR? Or can you really redeem cash from it even if you don’t have a freedom card?

  • John Smith

    I’m looking for the best card for airline rewards and I’m considering this card or the Citi aadvantage card…I’m new to all this…. I have a few questions that I hope someone can answer for me…
    1. Can I link a Chase Sapphire to my bank account somehow so that I can get points for purchases from my bank account??
    2. Does the recent increase in required miles on United make the Citi Card a much better choice?
    3. Do you get miles for miles flown as well?

    • justthebest

      I can’t help with #2, but as to #1, no–they are only going to reward you for behavior that makes $$ for them. When you use the cc, they make money from the merchant; not so when you pay bills from your bank account. #3, you get miles for miles flown if you buy your ticket, but not if it’s a reward ticket. Hope that helps.

      • John Smith

        Where are these miles saved for the miles flown? Are they added as points to my chase sapphire? or are they always separate? meaning I have my miles with the airline and the points have to be transferred ?

  • james klingman

    I called to inquire about the free shipping when ordering through Lowe’s Home Improvement via Chase Rewards. I was reassured by Kathy in your Salt Lake customer service office (after checking with her supervisor and prior to submitting my Lowe’s order) that I would not be responsible for any shipping fees. Kathy reassured me that if Lowes were to charge me the $75.00 shipping fee for my order, that Chase would honor their promotion for free shipping on online purchases made with Lowe’s through the Chase website. Less than two weeks later, I received a call from Chase Banks’ Victoria Hinkle’morre telling me that I would have to pay the shipping as per my dispute. Had I not been ill-advised by a Chase customer service representative, I would not have made this purchase to begin with. As a customer, I should not be responsible for any shipping charges if I was told Chase would take care of them. Having lost trust with your company and its policies, I have decided to close this account after only one purchase. This poor service is unacceptable in a competitive credit card industry.

  • Bob Stern

    I was thinking about getting both the chase sapphire preferred and the the freedom card. but should I just get the sapphire and take the cash when I want it and/or use points when beneficial? I figure the freedom is generally worth about $260 or so per year based on my spending.

    • Bob Stern

      I suppose I could use the freedom when the 5% makes sense and then transfer the points to the sapphire. Also want to confirm that can easily use the points accumulated on the sapphire for cash back.