Black Friday Ad Leak: Fred’s Super Dollar

2Freds-logo

NerdWallet’s coverage of the 2012 Black Friday ads continues. All season long we’ll be reviewing Black Friday deals, pointing out the best and worst of the ads to our readers.

Fred’s Super Dollar, a discount chain of over 700 stores located in the Southeast, has recently released 4 pages of its advertisement scans (pages 17-20) and a list of 45 item prices. Fred’s ad scans aren’t the first Black Friday ads out, but the Super Dollar chain is clearly ahead of the pack. The combination mass merchant, dollar store and drug store will open its doors at 5am on Black Friday, hoping to lure in customers with the promise of huge savings on its doorbusters. But how good are Fred’s discounts? Steep enough to warrant an early trip out to shop? We break down pages 17-20 of the chain’s new ads.

Fred’s 2012 Ad Scan Items Black Friday Price Non-sale current Price % off
Decorative Wall Clocks $10.00 $29.95 66.61%
Wall Décor $4.95 $9.95 50.25%
Playskool Explore ‘N Grow Musical Gear Center $9.95 $19.95 50.13%
Polaroid Stereo Headphones $15.00 $30.00 50.00%
17in. Poinsettias $4.00 $8.00 50.00%
Hair Care Products $5.00 $10.00 50.00%
Dirt Devil Bagless Vacuum $19.95 $34.95 42.92%
26in. Charcoal Barrel Cart Grill $40.00 $69.95 42.82%
59in. Wooden Photo Screen $29.95 $49.95 40.04%
Tool Gifts Sets $5.00 $8.00 37.50%
Disney Brave Fashion Play Dolls $14.95 $22.95 34.86%
Stainless Steel Deep Fryer $19.95 $29.95 33.39%
King or Queen Comforter Set $39.95 $59.95 33.36%
Polaroid 7 in. Tablet & Keyboard Case $79.95 $119.95 33.35%
Motorized 4 Wheeler or Motorcycle Ride-On $79.95 $119.95 33.35%
7ft. Un-Lit Pine Tree $20.00 $30.00 33.33%
Outdoor Inflatables $20.00 $30.00 33.33%
Alarm Clock & Digital Docking Station $20.00 $29.95 33.22%
DVD Player with Remote $18.95 $27.95 32.20%
Novelty Light Sets $7.00 $10.00 30.00%
Nail Set & Profusion Deluxe Make Up Kits $7.00 $10.00 30.00%
3.5ft. Pre-Lit Porch Tree $15.00 $20.00 25.00%
Kids’ 3 Pc. Table Set $19.95 $24.95 20.04%
Socks for the Family $4.00 $5.00 20.00%
Men’s Tees and Boxer Briefs $7.00 $8.50 17.65%
Estate Size Area Rugs $49.00 $58.95 16.88%
Thermal Tops and Bottoms $5.00 $6.00 16.67%
Denim Jeans $9.00 $10.00 10.00%
Play-Doh Shape & Spin Elmo $10.00 $11.00 9.09%
Fisher-Price Imaginext Dragon $19.95 N/A N/A
Ladies’ and Men’s Fleece Tops and Pants Buy 1 get 1 60% off N/A N/A
Previously Viewed Movies 5 for $10 N/A N/A
Average price: $20.36 $31.23 33.65%
Median price: $15.00 $24.95 33.35%

 

What do these numbers tell us? First, with a median Black Friday deals price of $15.00, Fred’s is living up to its discounts name. For many, Black Friday means great deals on electronics, but Fred’s simply doesn’t stock the big-ticket, brand name items that fly off the shelves. There are some good electronics deals – note the DVD player for $18.95 on Black Friday and the Polaroid tablet for $79.95. The DVD player picture doesn’t even list a brand name, however, so understand that your purchase might not be a top of the line item. Electronics isn’t where Fred’s shines.

What Fred’s ad does do well, however, is give a good smattering of price cuts on generic items across the board. With an average discount of 33.65% across the 4 ad scan pages, look for item discounts steeper than 33% to get the best of the Black Friday savings.

The two biggest categories where you’ll find 33%+ savings are gifts and items for the home. 50.13% off for a Playskool Explore ‘N Grow Musical Gear Center is exciting, and you can score Polaroid Stereo Headphones at 50% off as well for the teenagers.

Deals for the home are where Fred’s Super Dollar seems to get this Black Friday right. If you went to a relative’s home for Thanksgiving dinner and realized that your house just doesn’t quite compare, Fred’s has decorative wall clocks for 66.61% off and wall décor for 50.25% off to spruce up your interior. If it’s cleaning and repair you need, Fred’s has a Dirt Devil Bagless Vacuum for $19.95, 42.92% off, and tool gift sets for 37.50% off.

How do these Black Friday deals compare to Fred’s Black Friday sales in years past? Well, it’s almost the exact same. Page 1 of Fred’s 2011 Black Friday ad lists the exact same stainless steel deep fryer and vacuum cleaner as featured in this year’s ad. Page 1 of the 2011 ad also has a cheap fake Christmas tree and a discounted comforter set. Page 2 of the 2011 ad is home to the same DVD player that Fred’s is discounting again this year. Overall, there don’t seem to be a whole lot of innovations in Fred’s Super Dollar Black Friday ad, but that doesn’t mean the deals aren’t good. With an average 33.65% price cut on everyday items, Fred’s Black Friday sale will provide quality savings for shoppers who visit the discount chain.

Here’re the full ad scans (click to view larger):