NerdWallet covers Black Friday 2012 with full analyses of Black Friday ads. Check back for more reviews of the best and worst deals at your favorite retailer.
The Gander Mountain ad has hit the Internet and the store’s Black Friday deals promise to be worthwhile. The outdoor superstore has locations across 23 states, mostly in the Midwest, and is loaded with hunting and fishing equipment and apparel. But with a lot to chew through – the ad lists 357 items discounted across 20 different ad scan pages – let’s get right to the best and biggest items of Gander Mountain’s 2012 Black Friday ad scan:
|Gander Mountain 2012 Black Friday Item||Black Friday Price||Original Listed Price||% off|
|Lamo Womens Valerie Clog Slipper||$19.99||$49.99||60.01%|
|Guide Series Mens Rockhouse Grid Fleece (Assorted Colors)||$29.99||$69.99||57.15%|
|Gander Mountain Boys Thinsulate Gloves||$9.99||$19.99||50.03%|
|Creekside Stretch Fleece Beanie, 3-pk.||$14.99||$29.99||50.02%|
|Terramar Mens Military Fleece Top||$14.99||$29.99||50.02%|
|Gander Mountain Camper’s Combo 3-pc. Lighting Set||$14.99||$29.99||50.02%|
|Nevados Mens Tucson Mid Hiker Boot||$29.99||$59.99||50.01%|
|Woolrich Mens Kirkwood Slipper||$29.99||$59.99||50.01%|
|Lamo Womens Valerie Clog Slipper||$39.99||$79.99||50.01%|
|Itasca Mens Specter 600g 9-in. Hunting Boot||$44.99||$89.99||50.01%|
|Exxel Outdoors American Trails Tahoe Adult 15 Degree Sleeping Bag||$49.99||$99.99||50.01%|
|Smoke Hollow Outdoor Leisure LP Gas Smoker||$79.99||$159.99||50.00%|
|White Sierra Womens Cozy Fleece Jacket||$22.50||$45.00||50.00%|
|Garmin Dakota 20 Handheld GPS Package w/ U.S. Topo Software & Case||$179.99||$349.99||48.57%|
|Boyt H48 Rifle/Carbine Hard Case||$79.99||$149.99||46.67%|
|Masterbuilt 30-in. Electric Smokehouse||$129.99||$229.99||43.48%|
|Smoke Hollow Tri-Mate 570 Gas/Charcoal Smoker BBQ Grill||$199.99||$349.99||42.86%|
|Guide Series Mens Flannel-Lined Canvas Pant||$29.99||$49.99||40.01%|
|Russell Outdoors Realtree Mens Logo Hoodie||$29.99||$49.99||40.01%|
|Presto Stainless Steel Dual Basket ProFry Immersion Element Fryer||$59.99||$99.99||40.00%|
|Gander Mountain Quickset Cot||$59.99||$99.99||40.00%|
|Crosman Airsoft ER02 Dual Power Rifle||$79.99||$129.99||38.46%|
|Palco Firepower RIS AEG M4 Airsoft Rifle||$49.99||$79.99||37.50%|
|Sierra Mountain Womens Fleece (Entire Stock)||$19.99||$29.99||33.34%|
|Bounty Hunter Quick Silver Metal Detector||$99.99||$149.99||33.34%|
|Camp Chef Portable Outdoor Oven||$89.99||$129.99||30.77%|
|Simmons Hunting VLRF Laser Rangefinder||$89.99||$129.99||30.77%|
|Sportsmans Tarantula Deluxe Bow Case with Accessory Box||$49.99||$69.99||28.58%|
Humminbird Piranhamax 150 Waterproof 4-in. Fishfinder
|Barska 4×30 IR Electro Sight Riflescope||$79.99||$99.99||20.00%|
|TenPoint Wicked Ridge Warrior HL Crossbow Package w/ 3x Multi-Line Scope||$349.99||$399.99||12.50%|
|Bushnell 8.0 MP Trophy Cam HD Black LED||$219.99||$249.99||12.00%|
|Ruger SR22 Handgun||$329.99||$369.99||10.81%|
|Guide Series Mens TecH2O Insulated Jacket||$89.99||$99.99||10.00%|
|Hunter’s Specialties i-Kam Digital Video Camera Sunglasses||$89.99||$99.99||10.00%|
|CZ-USA CZ P-07 Duty Handgun with Tactical Light||$449.99||$499.99||10.00%|
|Kimber 1911 Ultra Carry II Handgun with Lasergrip||$1,149.99||$1,249.99||8.00%|
|Champion 3500/4000 Watt Generator w/ Free Wheel Kit||$324.99||$349.99||7.14%|
Before we get to the deep dive analysis of the sale, let’s point out a few logistical notes. The Gander Mountain Black Friday sale runs from 9am – midnight on Thanksgiving Day, starting up again at 6am on Black Friday and going until 10 pm on Friday. The sale continues on the Saturday and Sunday of Black Friday weekend as well.
Nov. 22nd – 9am – midnight
Nov. 23rd – 6am – 10pm
Nov. 24th – 8am – 10pm
Nov. 25th – 9am – 8pm
Although there are some items exclusively discounted for Black Friday, the majority of the items will be on sale for the same price the entire weekend. Supplies will be limited, of course, but if you can find the item you want on Sunday you’ll take it for its Black Friday price. There are some items discounted for just the other days too but these items are a very small percentage of the overall stock of Gander Mountain goods. Here are some of the items only offered for the sale price on Black Friday:
|Gander Mountain Black Friday Only Items||Black Friday Price|
|Asics Women’s Gel-Cumulus 13 Athletic Shoes||$69.99|
|Browning Women’s Marquee Pullover Hoodie||$29.99|
|PEET Sportsman Wader/Boot Dryer||$39.99|
|Gander Mountain Electric Fillet Knife Set (Friday Only)||$19.99|
|Barska Colorado 25-75x75mm Spotting Scope Kit||$59.99|
|Barska Red Dot Sight w/5 MOA Reticle, 30mm||$29.99|
|Daisy Red Ryder BB Rifle w/ Free 750-ct. BB Tin||$29.99|
|Do-All Traps .22-Caliber Double Trouble Spinner||$14.99|
|Gamo USA Whisper Air Rifle with Noise Dampener||$229.99|
|Gander Mountain 1 Million Candlepower 12V Spotlight||$7.49|
|GSX Tournament Series Spinning Reel||$29.99|
|Winchester Bowie Knife w/ Gift Tin||$19.99|
|Federal 5.56x45mm NATO, 62-gr., FMJ Ammo Can||$179.99|
|Organized Fishing Spinning 24-Rod Rack||$39.99|
|Winchester .22LR 333 Bulk Pack||$9.99|
The stock of exclusive Black Friday items isn’t that impressive. There are some nice items here, such as the GSX Tournament Series Spinning Reel for $29.99, the Winchester Bowie Knife w/ Gift Tin for $19.99 (currently going for $39.99 at Gander Mountain’s online store) and the Gamo USA Whisper Air Rifle with Noise Dampener for $229.99, but the vast majority of Gander Mountain items are running the whole weekend. The Black Friday only items themselves are definitely not the strength of this sale.
The Best of the Black Friday Sale
With 357 items cut in price, there’s something for everyone here. The Gander Mountain ad is predictably strong in apparel (mostly the winter clothes of jackets, fleeces, boots and slippers) and outdoor items like rifles and gun accessories.
From looking at our table we see that the most deeply discounted items are generally footwear and apparel pieces. Although our table is only a small sampling of the Gander Mountain stock available for good rates on Black Friday, almost the entire list of items knocked down 50% or more is made up of slippers, gloves, fleeces and boots.
Accompanying some of the apparel items in the 50% discount range are the kitchen and outdoor home goods. There’s a nice Smoke Hollow Outdoor Leisure LP Gas Smoker going for $79.99, down 50% from 1$159.99. Similar items in similar price ranges include the Smoke Hollow Smoker BBQ Grill for $199.99, cut 43% and the Masterbuilt 30-in. Electric Smokehouse for the Black Friday sale price of $129.99.
Don’t forget the free $25 Gander gift card w/ $125 purchase of selected brands coupon too, located on the first page of the ad. These selected brands include The North Face, Mountain Hard Wear, Columbia, Marmot and Kuhl.
The Rest of the Black Friday Sale
Many of the sporting goods items such as guns, gun accessories, bows, bow accessories and fishing equipment do not see their prices cut as much as the apparel and cooking pieces. Don’t expect huge deals on handguns – Ruger SR22 Handgun is only discounted 10% and the CZ-USA CZ P-07 Duty Handgun with Tactical Light is only offered for 10% off as well. There’s a nice Simmons Rangefinder for 30%, however, and a solid Sportsmans Bow Case for 29% off so you’ll be able to find deals on accessories for whatever your weapon.
If you take a look at our table, too, the more expensive items are the ones that are discounted the least, slightly uncommon amongst Black Friday ads. This is because the more costly Gander Mountain items are generally guns, which are not slashed in price as much as cheaper pieces like apparel.
Some of the Gander Mountain Black Friday sale items aren’t actually good deals – you can get the same advertised Black Friday price right now at the Gander Mountain online store. These fake Black Friday deals include many of The North Face hoodies and jackets. For example, The North Face Women’s Crescent Shawl Half-Zip (Assorted Colors), in Gander Mountain’s ad scan for $80, can be taken for $80 currently on the Gander Mountain online store.
This trend of non-sale pricing making its way into the Gander Mountain Black Friday ad is repeated often with North Face apparel and many Under Armour pieces. All of the kitchen items are legitimately discounted in the Black Friday ad.
There are a few outdoor goods that aren’t real discounts in the Black Friday ad too. The European American Armory Windicator Handgun, for example, is advertised in the Gander Mountain ad scan as discounted to $279.99, down from $349.99. This is true but misleading – the handgun is available for $279.99 right now on Gander Mountain’s website, so this deal is not a Black Friday exclusive.
Check out the full Gander Mountain 20 pages of ad scans here (click to view larger):
If you can’t wait to shop at Gander Mountain, use Gander Mountain coupons so you can get Black Friday pricing even before the big day.