# Black Friday Ad Scan: Half Price Books

NerdWallet keeps reviewing the best Black Friday deals with our continuing series on the shopping holiday. Visit our Black Friday page regularly to see if your favorite merchant has put out their advertisement scans.

The Half Price Books Black Friday ad is here and the special deal won’t disappoint book enthusiasts. Doors open at your local Half Price Books store at 7am, and the first 100 shoppers in line will receive a free tote bag and a \$5 gift certificate. One of the lucky 100 recipients will receive a gift certificate worth \$100.

The Black Friday deal itself is a simple one. Get 15% off your total purchase or \$15 off your purchase of \$50. It’s one or the other, not both. Math tells us that \$15 off a \$50 purchase is 30% off, so take the \$15 off deal when your purchase falls between \$50-\$100. Anything under \$50, and you won’t qualify for the \$15 off, and anything over \$100 means 15% off the entire purchase will actually save you more money.

15% off \$150 = \$22.50 off

\$15 off \$150 = \$15.00 off

Additionally, if you’re close to the \$50 mark but not quite there, should you buy another cheap book you’ve been eyeing to hit the \$50 mark and earn your \$15 off? Sure, if you’re \$42 or over. But what about if you’re not going to hit the \$50 mark exactly – that extra book will take you a few dollars over? We’ve compiled a quick table to let you know when to buy more to save more.

 Total Price of Purchase Discount Applied Final Price Paid \$35.00 15% \$29.75 \$36.00 15% \$30.60 \$37.00 15% \$31.45 \$38.00 15% \$32.30 \$39.00 15% \$33.15 \$40.00 15% \$34.00 \$41.00 15% \$34.85 \$42.00 15% \$35.70 \$43.00 15% \$36.55 \$44.00 15% \$37.40 \$45.00 15% \$38.25 \$46.00 15% \$39.10 \$47.00 15% \$39.95 \$48.00 15% \$40.80 \$49.00 15% \$41.65 \$50.00 \$15 \$35.00 \$51.00 \$15 \$36.00 \$52.00 \$15 \$37.00 \$53.00 \$15 \$38.00 \$54.00 \$15 \$39.00 \$55.00 \$15 \$40.00 \$56.00 \$15 \$41.00 \$57.00 \$15 \$42.00 \$58.00 \$15 \$43.00 \$59.00 \$15 \$44.00 \$60.00 \$15 \$45.00

Compare the final price you’ll pay against the money you want to spend. Our table tells us that, for example, if you’re debating between buying 4 books for \$48 or grabbing 5 for \$56, you’ll pay almost the exact same either way – so go for the extra novel if you’re intrigued by it.

Another interesting point from the table is that if you’re considering getting over the \$50 bar to score the \$15 off, it’s only worth your while if you can keep your total purchase between \$50 and \$56. Anything \$57 or over and you’ll be paying more than you would have with a \$49 purchase and getting the 15% off.

Black Friday 2012 Ad Compared to Past Years

The Half Price Books Black Friday ad is very similar this year to the ads of 2011 and 2010. In 2011, Half Price Books offered the exact same tote bag deal on Black Friday – 100 free bags with a \$5 gift card, one bag with a \$100 gift card – and you got to choose between 40% off your highest priced item and \$15 off your purchase of \$50 or more.

The tote bag love goes back to 2010. On Black Friday 2010, Half Price Books offered the same tote bag deal as last year and this year. The bookstore chain also gave out free Half Price Books 2011 calendars with a purchase of \$30 or more and a \$5 coupon with any \$25 gift card purchase.

Check out the full Half Price Books ad scans for Black Friday 2012 (click to view larger):

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