Black Friday Ad Leak: Macy's Sneak Peek - NerdWallet
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Black Friday Ad Leak: Macy’s Sneak Peek


NerdWallet’s coverage of Black Friday 2012 ads keeps you up to date on the latest and greatest deals for the kickoff of the holiday shopping season. Check back in to see which ads have the items you need.

Update 10/19: There were 20 more items from the Macy’s Black Friday sale leaked today. No ad scans of yet, but hopefully these leaks mean that the rest of the Macy’s ad is coming very soon. We’ll keep you posted as to when the rest of the scan comes out.

We’ve listed the 20 items leaked today below with their Black Friday sale price, current price at Macy’s and the percentage off you’ll get at Macy’s on Black Friday. Our original post about the first Macy’s Black Friday ad scan leak is below as well.

Almost half of the items leaked today were Bella products and the other half were mostly home items. The highlights of today’s leaks include a men’s Bulova Stainless Steel Watch for $99.00, 47.20% off its current $187.50 price, 70% off memory foam pillows and mattress toppers and a slew of Bella kitchen appliances for $9.99 after rebate.

Macy’s 2012 Black Friday Item Black Friday Price Current Price % off
Memory Foam Pillows and Mattress Toppers N/A N/A 70.00%
Bella 13600 12-cup Coffee Maker* $9.99 $29.99 66.69%
Bella 13601 5-qt. Programmable Slow Cooker* $9.99 $29.99 66.69%
Bella 13602 Griddle (10.5″ × 20″)* $9.99 $29.99 66.69%
Bella 13769 0.9L Deep Fryer* $9.99 $29.99 66.69%
Bella 13820 12-in. Electric Skillet* $9.99 $29.99 66.69%
Black & Decker T2569B 2-Slice Toaster* $9.99 $29.99 66.69%
Black & Decker RC436 Rice Cooker* $9.99 $29.99 66.69%
Bella 13506 Quesadilla Maker* $9.99 $24.99 60.02%
Bella 13267 Panini Maker* $9.99 $19.99 50.03%
Bella 13330 12-pc. Rocket Blender* $9.99 $19.99 50.03%
Bella 13554 Hot Air Popper Popcorn Maker* $9.99 $19.99 50.03%
Black & Decker WM1404 Rotary Belgian Waffle Maker* $9.99 $19.99 50.03%
Charter Club Sweater, Long-Sleeve Cashmere Crew-Neck $49.99 $99.99 50.01%
Tag Fairfield 5-pc. Luggage set $49.99 $99.99 50.01%
Bulova Men’s Stainless Steel Watch $99.00 $187.50 47.20%
Circulon 11-Pc Classic Nonstick Cookware Set $99.99 $179.99 44.45%
Lauren Ralph Lauren Medium or Extra Firm Logo Pillow $6.99 $7.99 12.52%
Charter Club Level 4 Vail Down Comforter (Any Size) $151.99 $151.99 – $191.99 N/A
Abile, Bastille, Benedetto, Emmersno, Idaho and Rampage Boots $19.99 N/A N/A
Charter Club Medium or Firm Vail Pillow (Standard/Queen) $59.99 N/A N/A
Average price: $25.05 $52.37 54.77%
Median price: $9.99 $29.99 50.03%


*Black Friday price listed is price after rebate.

Original Post 10/17: The first page of Macy’s Black Friday 2012 advertisement is out. The rest of the ad will hopefully be coming soon, but for now, let’s take a look at the current Macy’s leak. Macy’s is offering $10 off any $25+ purchase of sale and clearance apparel and select home items. This coupon is good on Black Friday from midnight to 1pm and on Saturday from 7am – 1pm. Like many Macy’s coupons, the exclusions are pretty substantial. Don’t expect to get your $10 off on purchases of:

  • Super buys
  • Everyday value specials (EDV)
  • Furniture
  • Mattresses
  • Floor coverings
  • Rugs
  • Electrics/electronics
  • Cosmetics/fragrances
  • Gift cards
  • Jewelry trunk shows
  • Previous purchases
  • Special orders
  • Selected licensed departments
  • Special purchases
  • Services

Despite the exclusions, $10 off a $25 purchase comes out to a very nice 40% discount. If you’re considering shopping at Macy’s on Black Friday weekend, make sure to shop in the morning and bring your $10 coupon.

In anticipation of the rest of the Macy’s 2012 Black Friday ad, we’re going to do a quick review of Macy’s ad from last year. The first thing that jumps out about the Macy’s 2011 Black Friday ad is that the first page of the 2011 ad is the exact same as the first page of the 2012 ad. It’s got the same $10 off purchase of $25 or more coupon.

The Macy’s ad from 2011 was gigantic with 88 ad scan pages, but here are some of the standout deals from 2011:

Macy’s 2011 Black Friday Category Deal
Baby Play-wear for babies from Carters is buy 1 get 1 free.
Dinnerware 30%-50% off colors and patterns from Martha Stewart, Fiesta, The Ceilar and Espana.
Fragrance Free Sylvania Digital Video camera with purchase of $65+ fragrance.
Furniture All types on sale and free delivery with purchase of $999+.
Jackets Puffer Jackets for Boys, Girls and Juniors for $16.99, down 66% from $49.50.
Kids Brands like Calvin Klein, Carters, Natuica, First Impressions, Nike and London Fog 40% – 50% off.
Luggage All luggage 50% off.
Sweaters and Active-wear Styles for men, women, juniors and kids are buy 1 get 1 free.
Toys $5.99 toys including toys from Barbie, Mattel, Hot Wheesl and Melissa & Doug.
Women’s Coats Style & Co. puffer jacket for $24.99, down 69% from $79.99.
Christmas Decorations 50% off.
Women’s Winter 20% off selected handbags, scarves, hats and gloves.
Bath 50% off selected bath towels.
Kitchen Select kitchen electrics such as Rocket Blender, panini press, Black & Decker rice cooker and more for $9.99 after rebate.


So what do these deals tell us about this year? First of all, Macy’s will likely put out reliable discounts on almost every category in the store. Second, Macy’s will probably discount name brand items as well. Last year saw the retailer offering savings on Martha Stewart, Nautica, Carters, Barbie, Mattel, Calvin Klein and more.

We can probably expect to see a very similar sale from Macy’s this year – lots of discounted items, some excellent doorbusters and plenty to get excited about. 2011 was the first year Macy’s opened its doors at midnight on Black Friday, and Macy’s will do so again this year, indicating Macy’s felt last year’s Black Friday was a success.

Go with a plan to Macy’s, however – with so many solid items on sale, you might find yourself buying pieces you don’t need just because of the appealing price. Macy’s will surely have great deals in mid-December as the retail holiday season enters its final stages, so you’ll have a chance to score savings again if you’re patient.

Check out the Macy’s first page ad scan for Black Friday 2012 (click to view larger):

If you’re interested in shopping before Black Friday, Macy’s has great deals all year long – make sure to check out Macy’s coupons before you start your trip.

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  • Jounayd

    Find Macy’s balck friday ad here too