Target 2012 Black Friday Ad Arrives on Heels On Walmart and Best Buy Ads - NerdWallet
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Target 2012 Black Friday Ad Arrives on Heels On Walmart and Best Buy Ads


NerdWallet continues to review and analyze the best and worst of the Black Friday 2012 ads with our take on Target’s ad scan. Check back in with our Black Friday landing page to see if your favorite retailer’s Black Friday ad has been leaked.

Target’s Black Friday ad scan is out, hot on the heels of the Walmart and Best Buy Black Friday ad listings. This year, Target will be opening at 9pm and continuing its Black Friday until 11pm on Friday night, making the whole event a marathon 26 hours. Target’s doorbusters are evenly spread out through the ad, with one on every page, to make sure you’re reading the whole thing. Doorbusters are indicated by the big “Doorbuster” title text and an arrow pointing to the steeply discounted item.

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Here are the full 32 pages of Target ad scans. After you’re through with the black and white pictures, check out our analysis of the deals below.

At first glance, Target’s ad isn’t very impressive. While there are a lot of nice smaller items – we’ll get to those in a second – the doorbusters don’t have the shock factor of some of the other low prices at other electronics retailers. The first page of the Target Black Friday 2012 ad screams, “Our lowest prices ever!” but don’t be fooled. Not everything in this ad scan is worth your money.

Big Ticket Electronics

Black Friday shoppers usually notice big ticket TVs first at big electronics retailers – and Target is only discounting four of them. In comparison, Walmart has 13 TVs listed in its Black Friday ad. Target’s Westinghouse 50″ 1080p LCD HDTV for $349 is a nice buy, probably one of the retailer’s best doorbusters of the year, as is the Apex 32″ 1080p LCD HDTV for $147.

Target’s Samsung 50″ 1080p LED HDTV for $699 is nice, too, but Walmart will be carrying the same TV at its online store on Black Friday for $698.

Some of the smaller items of the ad might be the hidden gems. For $99.99, the Nikon Coolpix L310 14.1MP Digital Camera w/ 21x Optical Zoom is $100 off the camera’s current price at For laptops, the Gateway 15.6″ Laptop w/ AMD Quad Core, 4GB DDR3, 500GB HDD for $349 is good. There’s not much else that is terribly exciting about the electronics selection, however.

Toys and Games

Toys and games are all reliably marked a few dollars down from their regular prices, so if you’re shopping for your kids or nieces and nephews these buys will make your wallet happy. The Nerf Elite N-Strike Rampage Blaster will be selling for $18.89, down $10, and the Disney Princess Ultimate Kitchen will be going for $49.99 on Black Friday, 50% off the current Target price.

Not everything here is a good deal, though. Target’s Assassin’s Creed III for PS3 or Xbox 360 w/ free $20 gift card for $59.99 isn’t that impressive when you consider that Best Buy has the  game for $34.99 on Black Friday and Walmart has Assassin’s Creed III for $38.96 on Black Friday as well. Remember that toy and game prices often aren’t the cheapest of the holiday season on Black Friday. These prices will  generally go down right before Christmas, but could spike if the toy item gets popular and stock is limited.

Perks and Promotions

Don’t forget the small prize promo hidden on the final page of the ad – Target will be giving you a free $10 gift card if you spend $50 or more in apparel, accessories and home from 4am – 12pm. The fine print also specifies that accessories includes jewelry, shoes, holiday decor, domestics, housewares and stationary.

The move to offer this from 4am – noon seems to indicate that Target wants to try and keep in-store traffic up in the early hours of the morning. This is one of the unique challenges of opening on Thanksgiving evening for retailers – why would shoppers come into stores at 3am, 4am or 5am like they would on Black Fridays of past years?

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