How to Make Money on YouTube in 2024: 5 Ways to Get Paid
Many or all of the products featured here are from our partners who compensate us. This influences which products we write about and where and how the product appears on a page. However, this does not influence our evaluations. Our opinions are our own. Here is a list of our partners and here's how we make money.
The growing creator economy has turned up some diverse ways to make money on YouTube. And while some methods offer a lower barrier to entry than earning through ads, there’s no substitute for quality content and an engaged audience.
If you can tap into your creative side, and are willing to put in a lot of effort, you might be able to make money on YouTube, too. Here are a few monetization methods to explore.
How to get paid on YouTube
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- A big annual fee has you reaching for the barf bag
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- 2. Pick stock funds instead of individual stocks
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- 5. Accept the terms and conditions
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- 5. Capitalize on plant-based foods
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- 3. Look for friends in high places
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- 2. Microlenders
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- Step 2: Write a business plan
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- 2. Skip EarlyBird (but still get a good spot in the boarding line)
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- 4. Select a provider to open your Roth IRA
- If your income reduces your Roth IRA contribution
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- If you’re willing to be loyal to a specific brand
- Step 3: Register your catering business and get an EIN
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- 1. Fill out a mortgage application
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- 2. Leverage your personal experience
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- Price
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- 4. Figure out what to charge
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- 2. Evaluate the stock
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- Post-funding process
- 2. Find the right location for your vending machine
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- What is the Global Entry interview like?
- Ask about discounted rates
- You must have a high-deductible health plan
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- Make Money
- 5. Preferred dividends
- Nonrefundable fare after grace period for travel that originates in the U.S., Canada, Europe, Africa and the Caribbean: $0
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- Our pick for: Beginner-friendly features
- 3. Register and name your business
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- Keep your job
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- Semiconductor distributors
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- Exodus: 4.5 out of 5 stars
- Step 5: Determine your pricing
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- 4. Sell some merch
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- 12. Start a virtual event planning company
- Determine if you can meet the welcome bonus spend requirements
- 7. Suspend your benefit
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- Emergency passport appointments
- Afterpay: No-credit-check buy now, pay later loans
- 1. Examine your cooling needs
- Experian business credit scores
- USAA: Best for military and veterans
- 3. Learn the difference between investing in stocks and funds
- Equity crowdfunding
- 6. Dividend funds
- 401(k) or other investment account loan
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- Nonrefundable fare after grace period for travel that originates elsewhere: Varies
- Gusto Impact Award
- 4. Take advantage of an early bird discount
- Account linking
- More transfer partners
- 3. Decide how much stock you want to buy
- The premiums are expensive
- Liability coverage
- Your stolen stuff
- 2. Research index funds
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- Fees and collateral
- After you're approved for Global Entry
- 2023 tax rates by state
- Home Buyer Tax Credit
- 6. Find out who's responsible for paying what in a claim
- 5. Upwork
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- Spot
- 10. Crowdfunding
- Keep credit accounts open
- 5. Make money from your blog with affiliate links
- 5. Get insured
- Baggage and boarding
- 1. Get a grasp on your new budget
- 4. Borrow from your 401(k)
- 5. Watch for sales (They happen frequently)
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- 2. Time it right
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- 3. Loan processing takes over
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- 1. Avoid filing your tax return on paper
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- Winner: Virgin Atlantic
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- Security
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- 1. 'I’ll wait until the stock market is safe to invest.'
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- Step 6: Hire, train, and outfit your staff
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- 14. Make products for pets
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- The cash value is slow to grow
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- Set a price alert
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- Disclaimer
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- Dividend per share (DPS)
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- Our pick for: Fixed monthly payments
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- 3. Pick your index funds
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- 4. The underwriter makes a decision based on your documentation
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- Earning rates
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- 15. Create custom clothing
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- 2. 'I’ll buy back in next week when it’s lower.'
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- 3. Stay on top of things
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- Appendix: How the math works in our examples
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- The cash value rate of return can be low
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- Step 5: Register the business
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- 6. OfferUp
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- A new way to buy and sell
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- 2. Count your coins and bills
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- 3. Agree only to terms you can afford
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- 7. Get financing
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- 16. Sell vintage clothing online
- Benefits
- User experience
- Microloans
- You can’t control your portfolio
- 3. 'I’m bored of this stock, so I’m selling.'
- An example of selling a call option
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- Swagbucks
- 4. One more thing to know about your tax refund
- Is Medicare Supplement Plan G worth it?
- Chase Experiences
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- 4. Set a budget for your stock market investment
- 5. Choose investments that match your tolerance for risk
- 5. Your loan is cleared to close
- 7. Self-publish an e-book
- 3. Prep for grocery shopping
- Lubbock Economic Development Alliance grants
- 5. Use a rewards card to pay for Airbnb
- 5. Choose how to price your services
- 17. Begin niche blogging
- Drawbacks
- Vanguard 500 Index Fund (VFIAX)
- What happens if I forget to pay my quarterly taxes?
- Reviews
- Corporate bonds
- 9. Estate planning: Protect your financial well-being
- Allianz Global Assistance
- HO-6: Unit owners policy
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- Home equity line of credit
- Past years' state tax rates
- Permanent life insurance
- Coffee and nonalcoholic options
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- Disney Park Hopper is worth it if...
- Individual semiconductor stocks
- MetaMask: 4.0 out of 5 stars
- Dividend payout ratio
- Step 7: Market during your own events
- How do you get a perfect credit score?
- How to cancel award tickets booked with Delta SkyMiles
- Our pick for: An upgrade path
- How to use a W-4 to owe nothing on a tax return
- Compare Medigap plan types
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- There can be tax implications if you withdraw cash from your policy
- Chime Secured Credit Builder Visa® Credit Card
- Is Tesla Insurance worth it?
- Affordable Down Payment Assistance Program
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- Freshen up your merchandise
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- Vanguard Total Stock Market Index Fund (VTSAX)
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- To match with a vacation planner: Avoya Travel
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- The Alamo Small Business Grant Program
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- How can I make paying quarterly taxes easier?
- Wildfires
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- 6. Create a contract
- Vanguard Total Bond Market Index Fund (VBTLX)
- Winner: Virgin Atlantic
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- Take clear photos
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- Semiconductor stock ETFs
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- Property-based passive income ideas
- Auto Club Group
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- Electrum: 2.5 out of 5 stars
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- Step 8: Get funding
- 4. Minimize restaurant spending
- Best insurance company for having few customer complaints: American Family
- Which one should I take?
- 19. Start ghostwriting
- Vanguard Balanced Index Fund (VBIAX)
- Our pick for: Customizable bonus categories
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- Best insurance company for having few customer complaints: American Family
- Gifting large sums of money to family
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- 1. Decide what type of investor you are.
- How much is a Tesla?
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- Our pick for: No security deposit, low annual fee
- American Express® Green Card
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- Vanguard Growth Index Fund (VIGAX)
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- Personal loan
- Disney Park Hopper is not worth it if...
- America’s Seed Fund
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- HO-14: Contents comprehensive policy
- To book a vacation package with an airline or hotel
- Seating areas
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- How to compare life insurance quotes
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- Bring the kids
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- Giving a laid-back loan
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- For credit scores of 690 or higher
- 22. Become an online coach
- Portfolio management only
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- Cheapest full coverage car insurance in California for 30-year-olds
- Winter storms
- Step 9: Plan for emergencies — both financial and others
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- Setting up joint bank accounts
- American Express® Gold Card
- Chase Sapphire Reserve®
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- NASE Growth Grant
- Our pick for: No security deposit, low annual fee, potentially high credit limit
- 2. What does it mean to be exempt from taxes?
- 23. Flip failing websites
- 2. Choose how much you want to invest.
- California adoption cost tax credit
- Landslides and mudflows
- Ledger: 5.0 out of 5 stars
- 10. Monetize your Twitch channel
- Best insurance company for financial strength: Auto-Owners
- Winner: Virgin Atlantic
- Our pick for: Bank of America® customers
- Alternative investment passive income ideas
- FHA renovation loans
- Step 7: Invest in advertising and expanding
- Bathrooms
- Cheapest auto insurance for senior drivers
- 7. Restrict online shopping
- Best insurance company for financial strength: Auto-Owners
- For any credit score
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- California nonrefundable renters tax credit
- Wildfires
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- Other specialty FHA loans
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- Cheapest minimum coverage car insurance in California for 30-year-olds
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- Farmers
- Trezor: 4 out of 5 stars
- 3. When should I review my W-4?
- The Platinum Card® from American Express
- Chase Freedom Flex℠
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- 8. Delay purchases with the 30-day rule
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- Our pick for: Average credit and rewards
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- Cheapest auto insurance in California for 30-year-olds with poor credit
- SafePal: 3.8 out of 5 stars
- 9. Get creative with gifts
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- Our pick for: Paying rent
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- Best insurance company for discounts: Amica
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- Best insurance company for discounts: Amica
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- Our pick for: Average credit and no annual fee
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- Broadest coverage: HO-5 insurance
- Look up the insurer’s financial strength
- 11. Reduce your gas usage
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- If you’d rather be a free agent
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- Nationwide vs. Healthy Paws pet insurance
- Cash App debit card
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- Limited coverage: HO-1 and HO-2 insurance
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- 13. Sell unused gift cards
- 12. Bundle cable and internet
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- 1. Look at customer satisfaction scores
- Our pick for: Limited credit
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- 2. Consider financial strength
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- Best insurance company for customer satisfaction: State Farm
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- Cheapest auto insurance in California for 30-year-old drivers after a DUI
- Best insurance company for customer satisfaction: State Farm
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- 3. Evaluate the policy options
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- 34. Offer matchmaking skills
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- Best insurance company for military members: USAA
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- Best insurance company for military members: USAA
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- Directly with the Cruise Line
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- Our pick for: Travel
- Homeowners insurance deductibles
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- 17. Refinance your mortgage
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- 40. Do interior design for young professionals
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- How to compare renters insurance
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- How do you add money to a prepaid card?
- Our pick for: Instant gratification
- Which prepaid card is best?
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- Our pick for: Personalized rewards
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- Cheapest auto insurance in California for 40-year-old drivers with one at-fault crash
- If you want both brand-specific perks and flexible points
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- 28. Cash in on your birthday
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- Decide whether your cat needs insurance
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- Cheapest auto insurance in California for 60-year-old drivers with one at-fault crash
- 1. Check whether your pet is eligible
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- Cheapest auto insurance in California for 70-year-old drivers with one speeding ticket
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- Cheapest auto insurance in California for 70-year-old drivers after a DUI
- Auto insurance laws in California
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1. Earn with ads as a YouTube Partner Program member
Let’s get this one out of the way first. You must join the YouTube Partner Program to earn money from advertisements. And you can’t become a YouTube partner who includes ads on your channel until it surpasses the 1,000-subscriber threshold. You’ll also need a collective 4,000 hours of watch time on long-form videos within the past 12 months or 10 million Shorts views within the past 90 days. (See No. 5 for how to join the Partner Program with reduced eligibility requirements.) Check those big boxes and it opens the door to ad revenue.
A few additional requirements apply before you can become a partner:
Your videos must abide by YouTube’s monetization policies.
You must live in an eligible area.
You need to link a Google AdSense account.
Click the “earn” section in YouTube Studio to apply. YouTube says it typically gets back to you within one month of reviewing your application to let you know if you’re approved or not.
As a YouTube partner, you can earn money through ads, chat features and from YouTube Premium subscribers who watch your content. The platform also allows YouTube partners to earn ad revenue on Shorts, which are YouTube’s version of short-form TikTok-like videos.
How many views on YouTube does it take to make money?
You don’t get paid per video view. Rather, you’re paid for the times when someone watches or clicks on an ad shown on your video.
Influencer Marketing Hub says that while payment varies, the average YouTube channel can expect to make about $18 per 1,000 ad views. That translates to $3 to $5 per 1,000 video views when you factor in the rate of ads actually viewed. The site has a YouTube calculator to gauge how much revenue you might make.
So when do you start making money on YouTube?
You'll be paid once your balance reaches $100. Say it takes approximately 1,000 video views to earn $4 from those viewers who saw ads. You would need 25,000 video views to make $100 through those ads.
If you have a small channel, you might get paid only every few months. You'll also want to be familiar with how Google, which issues AdSense payments, handles taxes.
Sound like a long road ahead?
Below are alternative ways to earn before you hit 1,000 subscribers.
2. Take a cut with affiliate marketing
Affiliate marketing might be the most beginner-friendly way to monetize your YouTube traffic, especially if you plan to make product review videos. It works like this:
You find a company or seller with an affiliate program, such as Amazon Associates, and apply to join.
Once accepted, you’ll use their process to create custom links to products you plan to feature in your videos.
Demo, review or make reference to the products in your YouTube videos, and paste your custom affiliate marketing link(s) in the description field when you upload.
As an affiliate of a brand, you’ll earn a commission when a viewer clicks your custom link and purchases the product.
While Amazon Associates is a great way to make money on Amazon, endless other opportunities exist. Search on affiliate marketing sites such as ShareASale and ClickBank for possible corporate partners and products to feature. You can also search your favorite brands’ websites for information on how to become an affiliate.
If your channel eventually reaches more than 15,000 subscribers and you meet other eligibility requirements, you can explore the YouTube Shopping Affiliate program as a way to boost your earnings.
Don’t forget to properly notify your viewers about your affiliation with the brand or brands featured, and be sure to point them to the “link in description” when you shoot your video.
3. Land a brand deal and make sponsored content
Companies interested in your channel’s audience might sponsor your videos or offer you product placement deals in exchange for a shoutout, called brand deals in the biz.
The operative word here is “audience,” which means these types of deals are more likely to present themselves when you develop a following. As your channel grows, you can contact the brands you’d like to work with directly, or use resources like the aforementioned affiliate marketing sites to find corporate partners that complement your style of content.
With brand deals, you can receive lump sum payments, earn commission on a per-sale basis or get the product or service for free.
Keep in mind: If you do have an endorsement or use product placement in a video, you must notify YouTube by ticking a box in your video details.
4. Sell some merch
If you have merchandise or offer a service that’s relevant to your audience, let them know about it and provide links in your videos. For example, creator Marques Brownlee, of popular tech review channel MKBHD, leaves a link to his own line of T-shirts and accessories in every video he posts.
Selling a physical product might require you to buy materials or find a manufacturer, but you can also sell downloadables such as e-books, art prints or virtual classes. Have a secure payment system in place before you advertise your goods.
Incentive to sell: While creating your own products can be a lot harder than pitching those of other companies, you could stand to make more money this way, since you’ll keep the bulk of your proceeds as the product owner.
5. Offer memberships
A membership model is another way to monetize viewership. With this method, fans of the channel pay a small subscription fee for perks and/or an exclusive tier of access.
Patreon is a popular third-party membership platform. YouTube has been rolling out its own channel memberships feature, but you need to be part of the YouTube Partner Program to be eligible.
For channel memberships, you can join the Partner Program with 500 subscribers, 3 public uploads in the last 90 days, and either 3,000 public watch hours on long-form video in the last 365 days or 3 million Shorts views in the last 90 days. That’s as opposed to the higher Partner Program eligibility requirements if you want to earn revenue through ads on your channel.
As always, more viewers can lead to more revenue. Incentives such as members-only livestreams, chats or other perks may entice viewers to become paying members.
How much money can you make on YouTube?
Breakout YouTube stars with millions of followers stand to make the most money, easily reaching seven figures. But even lesser-known content creators with a modest following can make some solid income on the side, or even full time.
According to Forbes, creator Jimmy Donaldson of the hugely popular channel MrBeast earned $54 million in 2023, in large part from the 237 million subscribers he’s racked up on YouTube. That kind of success is more the exception than the rule.
On the more modest side, Cinquanta Cox-Smith, a YouTuber focused on print-on-demand content with 11,900 subscribers, brings in about $120,000 in annual revenue, according to Career Ahead, a career-focused educational magazine.
Matt Par, a YouTube sensation who became successful as a teenager with a Top 10 list channel and now runs multiple channels including on how to make money on YouTube, tells viewers that the platform's Partner Program can be a good income-building source. He says he earns $30,000 per month in ad revenue through the program.
Earn an audience, and earn more in the long run
YouTube offers opportunity for all, but it’s not a get-rich-quick platform. It takes time, effort and an engaged audience to make money on YouTube. The good news is, with a little motivation and a lot of practice, you can find ways to earn before the coveted 1,000-subscriber threshold.
Keep these tips in mind as you get started:
The more videos you make and upload, the easier it is to reach the viewing-hours threshold.
The better you target your content to a specific audience or niche (e.g., film photography), the more likely your viewers will be to subscribe for more.
Thoughtful, entertaining videos are more likely to get views, so it pays to put effort into planning and production.
Don’t discount the power of a targeted title and standout thumbnail to attract viewer attention.
Other ways to make money
If making money on YouTube isn’t for you, consider these alternative routes:
Want to try another video platform? Learn how to make money on TikTok or get paid on Instagram.
If you’re crafty, learn how to make money on Etsy.
Looking to clean house? Try to sell stuff online or make money on eBay.