How to Make Money on YouTube in 2024: 5 Ways to Get Paid
Many or all of the products featured here are from our partners who compensate us. This influences which products we write about and where and how the product appears on a page. However, this does not influence our evaluations. Our opinions are our own. Here is a list of our partners and here's how we make money.
The growing creator economy has turned up some diverse ways to make money on YouTube. And while some methods offer a lower barrier to entry than earning through ads, there’s no substitute for quality content and an engaged audience.
If you can tap into your creative side, and are willing to put in a lot of effort, you might be able to make money on YouTube, too. Here are a few monetization methods to explore.
How to get paid on YouTube
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- Is it as customizable as you need?
- Cheapest full coverage car insurance in Texas for 30-year-olds
- Average car insurance costs after a speeding ticket
- Some NerdWallet favorites: General travel
- Vanguard Total International Stock Index Fund (VTIAX)
- How we review crypto wallets
- 21. Podcaster
- 1. Has the W-4 form changed?
- Other disasters
- 21. Bed and breakfast
- Portfolio management only
- 6. Map out major purchases
- 26. Banana Republic
- Is Genie+ worth it?
- Do-it-yourself vs. hiring professional help
- California child and dependent care tax credit
- Compare options
- Funding Circle
- Tax monitoring and research fees
- 8. Hire staff
- 22. Social media influencer
- American Express® Gold Card
- 22. Food truck
- 27. DSW
- California adoption cost tax credit
- Repeat
- 2. What does it mean to be exempt from taxes?
- 2. Choose how much you want to invest.
- 6. Mobile via IRS2Go
- 10. Monetize your Twitch channel
- Best insurance company for financial strength: Auto-Owners
- Title-related costs
- 23. Live-streaming gamer
- Best insurance company for financial strength: Auto-Owners
- Cheapest minimum coverage car insurance in Texas for 30-year-olds
- Cheapest auto insurance for senior drivers
- 7. Restrict online shopping
- 28. J. Crew Factory
- Above-the-line deductions
- California nonrefundable renters tax credit
- NYC tax rate schedule
- Budget and plan
- 23. Restaurant or cafe
- Average car insurance costs after a DUI
- Some NerdWallet favorites: Co-branded
- 24. Photographer or videographer
- 3. Gather your paperwork.
- 29. Journeys
- Pros
- 1. Business plan
- 9. Write your day care contract and policies
- 24. Craft brewery
- Below-the-line deductions
- 25. Web designer
- 3. When should I review my W-4?
- The Platinum Card® from American Express
- 8. Delay purchases with the 30-day rule
- 30. Madewell
- 2. Credit score
- Cheapest auto insurance in Texas for 30-year-olds with poor credit
- 11. Sell your photography
- Pros
- Compare auto insurance rates for drivers with poor credit
- 26. Transcription
- 4. Pick your investments.
- Where you live
- 25. Ice cream shop
- 31. Old Navy
- Cons
- 3. Business revenues
- Real estate agent commissions
- 4. Can I adjust my W-4 multiple times throughout the year?
- 9. Get creative with gifts
- Your credit history
- 7. Same-day wire transfer
- 26. Personal chef
- 32. Target Circle
- Property and transfer taxes
- 27. Data entry
- What should you do if you’re invested in these REITs?
- Cons
- Most popular: HO-3 insurance
- Best insurance company for discounts: Amica
- The coverage you need
- American Express® Business Gold Card
- Best insurance company for discounts: Amica
- 27. Landscape services
- Cheapest auto insurance in Texas for 30-year-old drivers with one speeding ticket
- Title insurance
- 28. Create an app or online game
- 10. Lower your car costs
- Your deductible
- 28. Pet grooming
- 33. Aveda
- Apple Cash: digital card
- 12. Become a dog walker with Rover or Wag
- Broadest coverage: HO-5 insurance
- Your house
- Your claims history
- 29. Florist
- 11. Reduce your gas usage
- 34. BareMinerals
- Cheapest auto insurance in Texas for 30-year-old drivers with one at-fault crash
- Average annual car insurance costs for drivers with good vs. poor credit
- Your location
- Your other policies
- 35. Clinique
- Cash App debit card
- 8. Check, money order or cashier’s check
- The Business Platinum Card® from American Express
- 30. Massage therapist
- Limited coverage: HO-1 and HO-2 insurance
- You and your stuff
- Your home’s features
- 13. Sell unused gift cards
- 12. Bundle cable and internet
- 36. CVS
- 1. Look at customer satisfaction scores
- Your dog
- Cheapest auto insurance in Texas for 30-year-old drivers after a DUI
- 37. e.l.f. Cosmetics
- Roth IRA withdrawal rules
- 2. Consider financial strength
- 31. Nutritionist
- 13. Switch your cell phone plan
- Best insurance company for customer satisfaction: State Farm
- Best insurance company for customer satisfaction: State Farm
- 38. Lancome
- Roth IRA withdrawal penalty
- 3. Evaluate the policy options
- 32. Personal trainer or fitness instructor
- 14. List your spare bedroom on Airbnb
- Compare insurance rates for drivers with an accident
- Replacement cost vs. actual cash value
- 39. Sephora
- 14. Reduce your electric bill
- 4. Get prices from a handful of companies
- 33. Beauty services
- How much is auto insurance for young drivers?
- 40. SmashBox
- 9. Cash
- Cheapest full coverage car insurance in Texas for 40-year-olds
- 34. Life coach
- 15. Lower your student loan payments
- 41. The Body Shop
- 42. Ulta
- Best insurance company for military members: USAA
- Best insurance company for military members: USAA
- 15. Sell your gently used clothes
- 16. Cancel unnecessary subscriptions
- 35. Tutor
- Cheapest minimum coverage car insurance in Texas for 40-year-olds
- What is a prepaid debit card?
- Homeowners insurance deductibles
- 36. Daycare provider
- 17. Refinance your mortgage
- 43. AMC Theatres
- Average annual car insurance costs for young drivers by company
- What is a prepaid credit card?
- 44. Barnes & Noble
- 37. Senior care provider
- Cheapest auto insurance in Texas for 40-year-olds with poor credit
- 16. Trade in old phones, electronics for cash
- 18. Set savings goals
- Where can you get a prepaid card?
- 10. IRS payment plan or installment agreement
- 45. Redbox
- 38. Interpreter or translator
- How do you add money to a prepaid card?
- 39. Housecleaning
- Which prepaid card is best?
- Cheapest auto insurance in Texas for 40-year-old drivers with one speeding ticket
- 17. Get a babysitting gig
- 19. Track spending
- 40. Automotive repair
- 20. Pay off high-interest debt
- 1. Gather your information
- 41. Handyman services
- Cheapest auto insurance in Texas for 40-year-old drivers with one at-fault crash
- 18. Rent out your car
- 21. Keep savings in a high-yield savings account
- 42. Dry cleaners
- 43. Hardware store
- 22. Create a 50/30/20 budget
- 2. Choose the right liability car insurance coverage levels
- Cheapest auto insurance in Texas for 40-year-old drivers after a DUI
- 44. Self-storage business
- 19. Sign up for TaskRabbit
- 45. Freelance copywriting and content creation
- 23. Shop consignment and thrift stores
- 46. Rideshare driver
- 20. Become a private tutor
- 47. Website development and design
- Cheapest full coverage car insurance in Texas for 50-year-olds
- 48. Sell clothes online
- 24. Join initiatives to get free items
- 3. Decide if you need full coverage car insurance
- 49. SEO consultant
- 21. Drive for Uber, Lyft
- Cheapest minimum coverage car insurance in Texas for 50-year-olds
- 50. App development
- 25. Use car sharing services
- 22. Make deliveries for Amazon, Uber Eats
- Cheapest auto insurance in Texas for 50-year-olds with poor credit
- 26. Stock up on household supplies when they’re cheap
- 4. Collect and compare car insurance quotes
- 23. Find work as a housesitter
- Cheapest auto insurance in Texas for 50-year-old drivers with one speeding ticket
- 27. Enjoy community events
- 24. Sign up to be a mystery shopper
- 28. Cash in on your birthday
- Cheapest auto insurance in Texas for 50-year-old drivers with one at-fault crash
- 25. Put your drone to work
- Cheapest auto insurance in Texas for 50-year-old drivers after a DUI
- Compare car insurance companies
- Cheapest full coverage car insurance in Texas for 60-year-olds
- Cheapest minimum coverage car insurance in Texas for 60-year-olds
- Cheapest auto insurance in Texas for 60-year-olds with poor credit
- Cheapest auto insurance in Texas for 60-year-old drivers with one speeding ticket
- Cheapest auto insurance in Texas for 60-year-old drivers with one at-fault crash
- Cheapest auto insurance in Texas for 60-year-old drivers after a DUI
- Cheapest full coverage car insurance in Texas for 70-year-olds
- Cheapest minimum coverage car insurance in Texas for 70-year-olds
- Cheapest auto insurance in Texas for 70-year-olds with poor credit
- Cheapest auto insurance in Texas for 70-year-old drivers with one speeding ticket
- Cheapest auto insurance in Texas for 70-year-old drivers with one at-fault crash
- Cheapest auto insurance in Texas for 70-year-old drivers after a DUI
1. Earn with ads as a YouTube Partner Program member
Let’s get this one out of the way first. You must join the YouTube Partner Program to earn money from advertisements. And you can’t become a YouTube partner who includes ads on your channel until it surpasses the 1,000-subscriber threshold. You’ll also need a collective 4,000 hours of watch time on long-form videos within the past 12 months or 10 million Shorts views within the past 90 days. (See No. 5 for how to join the Partner Program with reduced eligibility requirements.) Check those big boxes and it opens the door to ad revenue.
A few additional requirements apply before you can become a partner:
Your videos must abide by YouTube’s monetization policies.
You must live in an eligible area.
You need to link a Google AdSense account.
Click the “earn” section in YouTube Studio to apply. YouTube says it typically gets back to you within one month of reviewing your application to let you know if you’re approved or not.
As a YouTube partner, you can earn money through ads, chat features and from YouTube Premium subscribers who watch your content. The platform also allows YouTube partners to earn ad revenue on Shorts, which are YouTube’s version of short-form TikTok-like videos.
How many views on YouTube does it take to make money?
You don’t get paid per video view. Rather, you’re paid for the times when someone watches or clicks on an ad shown on your video.
Influencer Marketing Hub says that while payment varies, the average YouTube channel can expect to make about $18 per 1,000 ad views. That translates to $3 to $5 per 1,000 video views when you factor in the rate of ads actually viewed. The site has a YouTube calculator to gauge how much revenue you might make.
So when do you start making money on YouTube?
You'll be paid once your balance reaches $100. Say it takes approximately 1,000 video views to earn $4 from those viewers who saw ads. You would need 25,000 video views to make $100 through those ads.
If you have a small channel, you might get paid only every few months. You'll also want to be familiar with how Google, which issues AdSense payments, handles taxes.
Sound like a long road ahead?
Below are alternative ways to earn before you hit 1,000 subscribers.
2. Take a cut with affiliate marketing
Affiliate marketing might be the most beginner-friendly way to monetize your YouTube traffic, especially if you plan to make product review videos. It works like this:
You find a company or seller with an affiliate program, such as Amazon Associates, and apply to join.
Once accepted, you’ll use their process to create custom links to products you plan to feature in your videos.
Demo, review or make reference to the products in your YouTube videos, and paste your custom affiliate marketing link(s) in the description field when you upload.
As an affiliate of a brand, you’ll earn a commission when a viewer clicks your custom link and purchases the product.
While Amazon Associates is a great way to make money on Amazon, endless other opportunities exist. Search on affiliate marketing sites such as ShareASale and ClickBank for possible corporate partners and products to feature. You can also search your favorite brands’ websites for information on how to become an affiliate.
If your channel eventually reaches more than 15,000 subscribers and you meet other eligibility requirements, you can explore the YouTube Shopping Affiliate program as a way to boost your earnings.
Don’t forget to properly notify your viewers about your affiliation with the brand or brands featured, and be sure to point them to the “link in description” when you shoot your video.
3. Land a brand deal and make sponsored content
Companies interested in your channel’s audience might sponsor your videos or offer you product placement deals in exchange for a shoutout, called brand deals in the biz.
The operative word here is “audience,” which means these types of deals are more likely to present themselves when you develop a following. As your channel grows, you can contact the brands you’d like to work with directly, or use resources like the aforementioned affiliate marketing sites to find corporate partners that complement your style of content.
With brand deals, you can receive lump sum payments, earn commission on a per-sale basis or get the product or service for free.
Keep in mind: If you do have an endorsement or use product placement in a video, you must notify YouTube by ticking a box in your video details.
4. Sell some merch
If you have merchandise or offer a service that’s relevant to your audience, let them know about it and provide links in your videos. For example, creator Marques Brownlee, of popular tech review channel MKBHD, leaves a link to his own line of T-shirts and accessories in every video he posts.
Selling a physical product might require you to buy materials or find a manufacturer, but you can also sell downloadables such as e-books, art prints or virtual classes. Have a secure payment system in place before you advertise your goods.
Incentive to sell: While creating your own products can be a lot harder than pitching those of other companies, you could stand to make more money this way, since you’ll keep the bulk of your proceeds as the product owner.
5. Offer memberships
A membership model is another way to monetize viewership. With this method, fans of the channel pay a small subscription fee for perks and/or an exclusive tier of access.
Patreon is a popular third-party membership platform. YouTube has been rolling out its own channel memberships feature, but you need to be part of the YouTube Partner Program to be eligible.
For channel memberships, you can join the Partner Program with 500 subscribers, 3 public uploads in the last 90 days, and either 3,000 public watch hours on long-form video in the last 365 days or 3 million Shorts views in the last 90 days. That’s as opposed to the higher Partner Program eligibility requirements if you want to earn revenue through ads on your channel.
As always, more viewers can lead to more revenue. Incentives such as members-only livestreams, chats or other perks may entice viewers to become paying members.
How much money can you make on YouTube?
Breakout YouTube stars with millions of followers stand to make the most money, easily reaching seven figures. But even lesser-known content creators with a modest following can make some solid income on the side, or even full time.
According to Forbes, creator Jimmy Donaldson of the hugely popular channel MrBeast earned $54 million in 2023, in large part from the 237 million subscribers he’s racked up on YouTube. That kind of success is more the exception than the rule.
On the more modest side, Cinquanta Cox-Smith, a YouTuber focused on print-on-demand content with 11,900 subscribers, brings in about $120,000 in annual revenue, according to Career Ahead, a career-focused educational magazine.
Matt Par, a YouTube sensation who became successful as a teenager with a Top 10 list channel and now runs multiple channels including on how to make money on YouTube, tells viewers that the platform's Partner Program can be a good income-building source. He says he earns $30,000 per month in ad revenue through the program.
Earn an audience, and earn more in the long run
YouTube offers opportunity for all, but it’s not a get-rich-quick platform. It takes time, effort and an engaged audience to make money on YouTube. The good news is, with a little motivation and a lot of practice, you can find ways to earn before the coveted 1,000-subscriber threshold.
Keep these tips in mind as you get started:
The more videos you make and upload, the easier it is to reach the viewing-hours threshold.
The better you target your content to a specific audience or niche (e.g., film photography), the more likely your viewers will be to subscribe for more.
Thoughtful, entertaining videos are more likely to get views, so it pays to put effort into planning and production.
Don’t discount the power of a targeted title and standout thumbnail to attract viewer attention.
Other ways to make money
If making money on YouTube isn’t for you, consider these alternative routes:
Want to try another video platform? Learn how to make money on TikTok or get paid on Instagram.
If you’re crafty, learn how to make money on Etsy.
Looking to clean house? Try to sell stuff online or make money on eBay.