8 Places to Sell Stuff Online

Consider fees and convenience when choosing among broad marketplaces, speciality sites and local platforms.
Laura McMullen
Stephen Layton
By Stephen Layton and  Laura McMullen 
Edited by Courtney Neidel
8 Places to Sell Stuff Online

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Online sales and auctions

There's a handful of major online auction and sales sites, and as you'll see, some charge much lower fees than others. The major players, Amazon and eBay, have higher fees, but they're also some of the most highly trafficked sites on the internet. If speed of sale is your goal, these sites are the way to go. If you're trying to maximize your profit, you might take some more time to find a buyer on a smaller site.

1. Amazon

You can sell pretty much anything on Amazon, although selling in some specialized categories requires Amazon approval and an upgraded selling plan. Amazon charges several kinds of fees on items sold, depending on what kind of selling plan you have.

If you opt for the standard Individual selling plan, you’ll pay Amazon 99 cents per item sold, plus a referral fee. The referral fee is a percentage of the item’s total sale price, including shipping costs but not taxes, and generally ranges from 8% to 15%. If you’re selling media items, including books, movies and video games, you pay a $1.80 closing fee as well.

The upgraded Professional selling plan requires a $39.99 monthly subscription fee, but you don't have to pay 99 cents per item as you do with the Individual plan. So the professional plan makes sense only if you plan to sell more than 40 items per month.

2. EBay

EBay lets you auction and sell a wide range of goods and has a similar fee structure to Amazon. It charges a fee for each listing you create and a separate fee for each item sold. These fees vary based on factors including item price, category and your seller performance. For most items, you pay 12.9% of the final sale price of the item, which includes shipping costs and sales tax, plus 30 cents. If you post more than 250 items in a month, eBay starts charging you 35 cents per listing over 250.

You can also upgrade and promote your eBay listing in various ways for extra fees. For instance, you might want to set a reserve price so that your item is auctioned off for at least that minimum amount. For most product categories, the fee to set a reserve price is $5 or 7.5% of the reserve price — whichever is greater, with a maximum fee of $250. You’re charged this fee whether or not your item sells.

3. Bonanza

Bonanza sells a range of products similar to Amazon and eBay. It charges fees based on the sale price of your item, plus any amount of the shipping cost over $10. So if you sold an item for $20 and shipped it for $13, your fee would be based on a price of $23. Bonanza charges you 3.5% of this price; in our example, you’d pay about 80 cents. There's a minimum fee of 50 cents per item.

For items that sell for $1,000 or more, you pay 3.5% on the first $1,000 and then 1.5% of the amount over $1,000.

Bonanza also offers to advertise your listing across the web in exchange for a higher percentage fee.

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Local sales

4. Craigslist, Facebook Marketplace, OfferUp

These websites and apps don’t always take a cut of your sales, but you’re responsible for connecting with your buyer, meeting up in person and making the exchange. It's definitely a different style from the online auctions and sales. If you're not comfortable handling all the logistics yourself and then meeting up with a stranger, you should probably stick to online only.

Depending on what you're selling, you can arrange to meet your buyer in a public place (many local police stations offer a "safe haven" for such sales) or have a friend hang around while you make the sale. The simplicity here is the key: no packing, shipping or fees, just cash in your hand. But unlike many online-only sales sites, these marketplaces don't have any guarantees or protections if your buyer turns out to be a flake.

Clothes, vintage and crafts

The bigger online sites are good for getting rid of miscellaneous stuff, but for specialty items, like antiques and vintage clothes, you might want to sell to a more intentional audience.

5. Poshmark

Poshmark is an online sales and social network hybrid for clothing and other goods. Its fee structure is simple: For all sales under $15, you'll be charged a $2.95 fee; for anything $15 or more, the fee is 20%. Poshmark charges your buyer $7.67 for expedited shipping, so you just print out a prepaid shipping label, box up your clothing and send it off. Learn more about where and how to sell clothes online.

6. Ruby Lane

To post items for sale on Ruby Lane, you’ll have to pay a $25 monthly maintenance fee. List at least 15 items in the month and you'll get a $25 rebate. Ruby Lane also charges a service fee of 9.9% of the total purchase. (See a more detailed fee schedule here.)

You'll want to have a good idea that you can recoup these maintenance and service fees on Ruby Lane before diving in.

7. Etsy

If you're interested in selling your handmade arts and crafts or vintage collectibles, Etsy is where it's at. You pay 20 cents to list an item and then a 6.5% transaction fee on the sale price of the item, including shipping. If you use Etsy Payments to process your payment, you'll be charged an additional 3% plus 25 cents.


8. Swappa and Gazelle

Swappa is a marketplace and Gazelle functions as a reseller. With Swappa, you set your own price based on similar listings and ship your device directly to the buyer. Gazelle gives you a quote on your smartphone, laptop or tablet, and then you send it to the company.

You can compare pricing details from these sites to find the better option. While these sites work in slightly different ways, both make it easy to get quick bucks for your electronics rather than having them gather dust in your drawer.