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Cardano is among several digital assets aiming to carry out a range of complex transactions without the help of a middleman such as a bank or a broker.
Investing in Cardano typically involves exchanging U.S. dollars for the cryptocurrency, which is also known as ADA. Cardano tokens have a few different uses for people who own them:
Some people use them to pay for services and cover fees on Cardano's underlying blockchain network, which is designed to support complex transactions in fields such as finance.
Some people buy Cardano tokens in hopes that they will increase in value, either in short-term trading or because of long-term demand associated with use of the network.
Buying Cardano also involves a considerable amount of risk. Cryptocurrency is a novel, volatile space in which the fortunes of any particular asset are difficult to predict.
Here are some details on how to buy Cardano, and how to decide whether such an investment makes sense for you.
How to buy Cardano
To buy Cardano, you'll need to follow four basic steps:
1. Decide whether to invest in Cardano
Cryptocurrencies have historically been prone to rapid shifts in value, and Cardano is no exception. That means that if you're looking at Cardano or any other digital asset as a way to make a quick buck, you could be disappointed just as easily as you could be rewarded.
Generally, if you're investing in cryptocurrencies, it's best to keep them in a small cluster of high-risk investments in your portfolio. A general guideline for investors is to hold off until they've made more pressing financial moves, such as shoring up retirement and paying off short-term debt.
» Learn more: What is Cardano?
If you are in a position to purchase Cardano, it's also worth thinking about its prospects for long-term growth. If Cardano can grab a significant share of its market, demand for ADA cryptocurrency could rise — potentially increasing its value.
That said, Cardano is still in development and critical features, such as "smart contracts" that execute automatically when certain conditions are met, are only just rolling out. Competing networks such as Ethereum, Solana and others may wind up dominating the market, leaving little room for Cardano to grow.
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2. Find a place to buy Cardano
Cardano is a widely circulated cryptocurrency, so you have several options if you choose to buy it. A common way to purchase cryptocurrency is on a centralized exchange.
Decentralized exchanges, where cryptocurrency is traded in peer-to-peer exchanges, are also an option that can carry lower costs. But these generally require more technical expertise and may be difficult for new users to navigate.
Of the platforms reviewed by NerdWallet, several carry Cardano, including Binance.us, Coinbase, Coinmama, Crypto.com, Kraken, SoFi and Webull.
3. Decide how to pay for Cardano
There are two main ways to pay for cryptocurrencies.
Cash: Most cryptocurrency exchanges accept fiat currency such as U.S. dollars. If you're a first-time investor or want to increase your overall exposure to cryptocurrencies by buying Cardano, you'll have to convert your cash into ADA.
Exchanges commonly accept ACH, or Automated Clearing House, transactions from banks, as well as wire transfers, debit cards and credit cards. However, be aware that using high-interest debt such as a credit card balance to buy cryptocurrency is especially risky. If your investments lose money, you could find yourself with significant interest payments and no way to pay back your principal.
Cryptocurrencies: Another option in many crypto marketplaces is to trade some of your existing digital assets for Cardano. Not all exchanges offer this option, so make sure you review the details for the platform you intend to use.
Trading existing cryptocurrencies may be an option if you're looking to diversify your crypto holdings without tying up more of your cash in the space. It can also reduce costs associated with converting cash into crypto in some marketplaces.
One factor to consider is that the relative values of cryptocurrencies (say, Bitcoin to Cardano) tend to fluctuate even more than their cash values. That might be OK if you're carefully observing the market and want to convert some of your gains into Cardano.
If you'd like to avoid the complexity while keeping your transactions in crypto, however, you can consider using stablecoins, whose values are pegged to currencies such as the dollar.
4. Purchase and store your Cardano
Like with other cryptocurrencies, owners of Cardano have the option of storing their holdings in a digital wallet or leaving them in the custody of an exchange.
Using an exchange: Storage services offered by exchanges are the most straightforward option for beginning crypto investors, but they also involve some trade-offs.
The private keys that give you ownership of your cryptocurrency will not be in your possession with many of these services. That means you have to trust a centralized third party's security protocols and business practices.
And though most reputable exchanges have taken steps to secure, and in some cases insure, assets held on their platforms, the threat of hackers is never far away given the high value of some digital assets.
Use your own wallet: Digital wallets provide secure storage of the private keys you will use to access, spend or trade your cryptocurrency.
The trade-offs here are the opposite of what you face with storing on an exchange. First, your assets are in your control, which means it's on you to keep track of them. If you lose your private keys, your cryptocurrency is gone.
» Learn more: How to choose a crypto wallet
There are two major kinds of digital wallets.
Hot wallets: These are digital wallets that can connect in some form to the Internet. These can be convenient, but they also carry some risk because their connectivity makes them theoretically reachable by hackers.
Cold wallets: These are digital wallets that store private keys on some sort of removable storage device. They involve physical hardware that you must be careful not to lose.
Whatever digital wallet you choose, make sure it's compatible with the Cardano network and the exchange where you intend to buy the cryptocurrency.
» Need more detail? Read our full guide to how to buy cryptocurrency
Neither the author nor editor held positions in the aforementioned investments at the time of publication.