Best Digital Marketing Software for Small Businesses

Digital marketing software can make it easier for small businesses to engage their target audience through email, social media and other digital marketing channels.
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Written by Lisa Anthony
Lead Writer
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Assistant Assigning Editor
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Digital marketing software can help streamline a business’s efforts across all digital marketing platforms, including email, social media, content and text messaging. This software often includes automated features or artificial intelligence tools to assist in content creation.

The best digital marketing software offers templates and design tools to save you time, form builders and landing pages to collect the details of visitors to your website and social media tools that can help you engage existing and potential customers.

HubSpot Marketing Hub: Best overall digital marketing software

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Pricing: Cost of paid plans based on features and number of contacts.

  • Starter: Starts at $20/month for up to 1,000 contacts.

  • Professional: Starts at $890/month for up to 2,000 contacts plus onboarding fee of $3,000.

  • Enterprise: Starts at $3,600/month for up to 10,000 contacts (billed annually) plus onboarding fee of $6,000.

Pros

Cons

  • Free version for up to 100 contacts.

  • Prepayment discounts (Starter and Professional plans).

  • 14-day free trial of Professional plan.

  • Email templates.

  • CRM tools.

  • Landing page and form builders.

  • Annual contract (Professional and Enterprise plans).

  • A/B testing not included in Starter plan.

Feature overview: Notable features in HubSpot’s Starter plan include:

  • Email automation with ability to segment and personalize.

  • Ad management with ad retargeting for Facebook, Google and LinkedIn.

  • Pop-up forms and contact detail management.

  • Website traffic analytics.

  • Landing pages with drag-and-drop editor.

  • Blog hosting and monitoring tools.

  • Live chat with website visitors.

  • SEO recommendations for website.

  • More than 1,400 app integrations.

  • Help center with articles, video trainings and peer discussions.

Advanced features such as A/B testing, campaign automation, social media tools and video hosting are included in the Professional plan. Customer journey analytics, a sandbox account and lead scoring are some of the additional features offered at the Enterprise level. Email and chat support is available 24/7 with all paid plans, with the addition of phone support for Professional and Enterprise plans.

Mailchimp: Best for email marketing

Pricing: Paid plans start at a base price for a set number of contacts with incremental price increases for additional contacts.

  • Essentials: Starts at $13/month for up to 500 contacts.

  • Plus: Starts at $20/month for up to 500 contacts.

  • Premium: Starts at $350/month for up to 10,000 contacts.

Pros

Cons

  • Free plan with limited features for up to 500 contacts.

  • Switch plans or cancel any time.

  • Assisted onboarding with a specialist.

  • A/B testing with all paid plans.

  • Customer email journey builder.

  • Social posting tools with all plans.

  • Free trial requires payment information.

  • Account can be canceled at any time, but no reimbursement or refund.

Feature overview: All Mailchimp paid plans include:

  • Pre-built email templates with drag-and-drop features.

  • Customizable forms and landing pages.

  • Creative assistant tool for brand design.

  • A/B testing of subject lines, design and content.

  • Social media posting on Facebook, Instagram and Twitter.

  • Automated customer journeys tool.

  • Basic reporting and analytics.

  • More than 300 integrations.

  • Help center with guides, videos, tutorials and webinars.

Features such as customer demographic tools, campaign management, pre-built customer journeys and ad retargeting become available at the Plus level, and multivariate email testing and advanced reporting are accessible at the Premium plan level. Email and chat customer support is available 24/7 for all paid plans, with the addition of phone support for the Premium plan. All paid plans include a one-on-one meeting with an onboarding specialist along with ongoing support.

Constant Contact: Best for content marketing

Pricing: Paid plans start at a base price for a set number of contacts with incremental price increases for additional contacts.

  • Lite: Starting at $12/month for up to 500 contacts.

  • Standard: Starting at $35/month for up to 500 contacts.

  • Premium: Starting at $80/month for up to 500 contacts.

Pros

Cons

  • Prepayment discounts for all plans.

  • 60-day free trial.

  • 30-day money-back guarantee.

  • AI-assisted features.

  • Social media tools.

  • Event management tools.

  • No free plan.

  • A/B testing not included in Lite plan.

Features overview: Constant Contact plans include the following:

  • Email template library and drag-and-drop editing.

  • AI content generator.

  • Automatic optimization of Facebook, Instagram, Twitter and LinkedIn posts.

  • Basic engagement reporting.

  • Landing pages and opt-in forms.

  • Event promotion, registration and management.

  • Surveys to get contact feedback.

  • More than 300 integrations.

  • Help center includes articles, video tutorials, guides and a peer community.

Advanced features such as subject line recommendations, A/B testing and campaign scheduling are offered at the Standard plan level. Personalized email content, ad retargeting and email engagement heat maps are available at the Premium plan level. Phone and live chat support is available during weekdays with phone support extended to Saturdays.

Zoho Social: Best for social media posting and monitoring

Pricing: Base prices include a single brand; additional brands and users can be added for an additional monthly fee.

  • Standard: Starts at $15/month.

  • Professional: Starts at $40/month.

  • Premium: Starts at $65/month.

Pros

Cons

  • Free plan.

  • 15-day free trial.

  • Prepayment discounts.

  • Multi-channel publishing.

  • Publishing tools and content calendar.

  • Image editor.

  • No email features.

  • Limited integrations.

Features overview: All paid plans include:

  • Multi-channel publishing across Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest and TikTok.

  • Ability to customize content for all social platforms.

  • Content scheduling.

  • Canva design app integration.

  • Publishing calendar with publishing tools.

  • In-app image editor for social posts.

  • Ability to add alt text descriptions to images.

  • Summary reports for social media performance.

  • Help center includes guides, videos, webinars and a community forum.

A media library, monitoring dashboard, notifications and live stream of social post engagement are some additional features available at the Professional plan level. Premium plans include custom reports, tools to capture leads from social channels and post scheduling suggestions. Chat and phone support is available weekdays during business hours and email support is available 24/5 for paid plans.

SimpleTexting: Best overall SMS marketing software

Pricing: Starts at $29 per month for 500 credits. Cost increases based on messages sent per month. SMS texts cost one credit and MMS texts cost three credits. Users can opt for annual billing to receive a discount.

Pros

Cons

  • 14-day free trial, access to all features.

  • Prepayment discount.

  • 30-day money-back guarantee (monthly plans).

  • Receive a dedicated phone number.

  • Graphic generator tool.

  • Tools to build your contact list.

  • Texting features only.

  • No refund of fees for annual plans.

Feature overview: The SimpleTexting software includes:

  • Toll-free or local number options.

  • Unlimited contacts and keywords.

  • Graphic generator tool and free templates.

  • Click-to-text button for business website.

  • Mobile sign-up widget.

  • Over 70 integrations.

  • Help center includes articles, videos and FAQs.

Add-ons for advanced contact sync integrations and advanced automations are available for an additional fee. Live chat support is offered daily with extended hours during weekdays.

Simplified: Best content creation software

Pricing: Paid plans include access for up to five team members.

  • Small Team: Starts at $30/month.

  • Business: Starts at $50/month.

  • Growth: Starts at $125/month.

Pros

Cons

  • Free plan for one user.

  • Prepayment discounts.

  • AI-assisted writing, design and video tools.

  • Design, content and video templates.

  • Social media publishing tools.

  • Video editing and animation.

  • No email features.

  • No free trial of paid plans.

Features overview:

  • Free templates for content, design and video.

  • Video format resizer, conversion tool and free music library.

  • Graphic asset library, text-to-image tool and background remover.

  • AI design assistant and color palette generator.

  • Short- and long-form AI content writing tools.

  • Blog writing feature that includes title, description, outline and body text.

  • Social media publishing and scheduling.

  • Support resources include articles, design tutorials and videos.

Advanced features such as a plagiarism checker, bulk post uploading, analytics reports and priority support are offered at the Business plan level. The Growth plan includes features such as premium templates, the ability to publish across 30 social channels and customized analytics reports. In-app chat support is available 24/7.

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