9 Great Best Western Hotels in Europe

Best Western's portfolio of more than a dozen brands includes hotels in some prime European destinations.
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Written by Ramsey Qubein
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Edited by Meg Lee
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At first glance, Best Western Rewards may not have the same aspirational redemptions you may find elsewhere. But, a deeper dive into its hotel portfolio could put you near some of Europe's most important landmarks and exciting destinations while spending a fraction of the points (or cash).

But first, you'll need a large stash of points if you're looking for a redemption night. So it starts by exploring the wide variety of hotels and brands within the Best Western Rewards program, where you can earn points for a stay.

If you don’t find yourself racking up the points thanks to the program’s regular promotions, there is always the lucrative Best Western Rewards® Mastercard®, which comes with automatic Gold elite status as well as the opportunity to earn bonus points with every stay.

When you're ready to redeem those hard-earned points, here are nine great Best Western hotels in Europe where you'll be right in the center of all the action.

1. Best Western Au Trocadero (Paris, France)

(Photo courtesy of Best Western)

This hotel is close to the Eiffel Tower, five minutes away on foot, and near the top tourist attractions in the area. In addition, guests can easily reach the rest of the city by metro, which is accessible a few steps from the hotel. Twenty percent of Best Western Au Trocadero's rooms come with views of the Eiffel Tower.

2. Best Western Plus Hotel Massena Nice (Nice, France)

(Photo courtesy of Best Western)

Minutes away from the famous Promenade des Anglais, this hotel is also within walking distance of the city's best shopping. This includes the Galleries Lafayette department store and other luxury brand names like Hermès and Louis Vuitton.

This area can be a great place to splurge on a unique souvenir, especially with the money you save by not staying directly on the beach. The Best Western Plus Hotel Massena Nice has a Belle Epoque facade that adds plenty of regional character.

3. Le Mondial Hotel Cannes, Best Western Premier Collection (Cannes, France)

(Photo courtesy of Best Western)

In the heart of the city and along Rue d'Antibes, famous for its downtown shopping, Le Mondial Hotel Cannes has an Art Deco facade and beautiful bedrooms. Opt for one of the deluxe terrace rooms for an exceptionally panoramic stay or one with a whirlpool tub if you need a bit of relaxation.

Not far from the hotel are the city's famous beaches and the waterfront promenade known as La Croisette.

4. Best Western Dam Square Inn (Amsterdam, The Netherlands)

(Photo courtesy of Best Western)

Located near the hotel's namesake, Dam Square, the Best Western Dam Square Inn is in the heart of the city. It is easily walkable to reach important landmarks like the Royal Palace and major shopping streets.

The hotel's guest rooms have undergone a recent renovation, and guests are treated to complimentary breakfast.

5. Bruntsfield Hotel, World Elite (Edinburgh, Scotland)

(Photo courtesy of Best Western)

Not far from Edinburgh Castle, Princes Street and The Royal Mile, Bruntsfield Hotel is a WorldHotels Elite brand property, part of Best Western Rewards. Those looking for Scottish souvenirs will appreciate being in the heart of the Bruntsfield shopping district.

Rooms feature a mix of traditional and modern appointments, which make a lovely home base when exploring the city.

6. Best Western Mornington Hotel (London, U.K.)

(Photo courtesy of Best Western)

One street from Hyde Park and near Lancaster Gate tube station, the Best Western Mornington Hotel earns accolades for its centrality. Thanks to a refurbishment, its public areas and guest rooms look better than ever, with modern touches blending into its traditional neighborhood decor.

While breakfast is the only meal served on site, there are plenty of dining options in the area.

7. Best Western Plus Hotel Universo Rome (Rome, Italy)

(Photo courtesy of Best Western)

Close to Termini Station, Best Western Plus Hotel Universo Rome is a great hotel for those who plan to use the train to reach the airport or travel to other parts of the country by rail.

Guest rooms here feature modern appointments, including some junior suites with beautifully designed two-level accommodations. Still, the rooftop bar with views of Roman landmarks steals the show.

8. Hotel Continental Venice (Venice, Italy)

(Photo courtesy of Best Western)

Another Best Western hotel convenient to the train station and on one of the city's famous canals is the Hotel Continental Venice, a hidden gem. Perhaps that is why it has earned the chops to be part of the Best Western Premier Collection brand.

With classically designed guest rooms, a waterfront restaurant terrace and attractive marble-lined interiors, this property is a solid choice for earning and redeeming Best Western Rewards points.

The real prize is scoring one of the canal-facing rooms, but even if you don't, you can still enjoy the view from the restaurant.

9. Zante Park Resort & Spa, BW Premier Collection (Zakynthos Island, Greece)

(Photo courtesy of Best Western)

Headed to the Greek islands? Best Western has you covered there, too. The Zante Park Resort & Spa, BW Premier Collection, on Zakynthos Island is a popular seaside resort.

It features a beautiful swimming pool, complimentary breakfast and comfortable guest rooms.

Top Best Western hotels in Europe recapped

These are some of the top choices for the best of the best, or at least the best of the Best Western properties in Europe. You'll find yourself close to major landmarks or shopping hot spots and discover more of what the destination offers by being centrally located.

Best Western Rewards has plenty of options for earning and redeeming points. Still, you need to understand how the program works to maximize your experience, especially if you have elite status.

Some lovely properties around the world have golden ticket redemption-opportunity written all over them. You have to know which program suits you best, and Best Western Rewards is a solid contender when you travel to Europe.

How to maximize your rewards

You want a travel credit card that prioritizes what’s important to you. Here are some of the best travel credit cards of 2024:

Hotel Cards from Our Partners
IHG® One Rewards Premier Credit Card

on Chase's website

IHG One Rewards Premier Credit Card
NerdWallet Rating
Rewards rate


Earn up to 26 total points per $1 spent when you stay at IHG Hotels & Resorts. Earn 5 points per $1 spent on purchases on travel, at gas stations, and restaurants. Earn 3 points per $1 spent on all other purchases.


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Up to 300,000

Earn 5 Free Nights, valued up to 300,000 Points, after spending $4,000 on purchases in the first 3 months from account opening.

World Of Hyatt Credit Card

on Chase's website

World of Hyatt Credit Card
NerdWallet Rating
Rewards rate


Earn up to 9 points total for Hyatt stays – 4 Bonus Points per $1 spent on qualified purchases at Hyatt hotels & up to 5 Base Points per $1 from Hyatt as a World of Hyatt member. Earn 2 Bonus Points per $1 spent at restaurants, on airlines tickets purchased directly from the airlines, on local transit and commuting and on fitness club and gym memberships.


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Earn 30,000 Bonus Points after you spend $3,000 on purchases in your first 3 months from account opening. Plus, up to 30,000 More Bonus Points by earning 2 Bonus Points total per $1 spent in the first 6 months from account opening on purchases that normally earn 1 Bonus Point, on up to $15,000 spent.

Marriott Bonvoy Boundless™ Credit Card

on Chase's website

Marriott Bonvoy Boundless® Credit Card
NerdWallet Rating
Rewards rate


Earn up to 17X total points per $1 spent at over 7,000 hotels participating in Marriott Bonvoy® with the Marriott Bonvoy Boundless® Card. 2X points for every $1 spent on all other purchases.


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Earn 3 Free Night Awards (each night valued up to 50,000 points) after spending $3,000 on purchases in your first 3 months from account opening with the Marriott Bonvoy Boundless® Credit Card!

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