How You Can Tackle Super Bowl Travel Prices

Anything that comes within 100 yards of the Super Bowl is bound to be expensive — travel is no exception.
Sam Kemmis
By Sam Kemmis 
Updated
Edited by Meghan Coyle

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The Super Bowl is coming, and fans from Philadelphia, Kansas City and elsewhere are pouring into Phoenix to catch the game and its related spectacles. This soaring travel demand has run into the real-world limitations of finite hotel rooms and airline routes, creating a scramble for availability and sending prices through the (stadium) roof.

Round-trip airfare to Phoenix is averaging $375, according to Hopper, a travel booking platform, while hotels are running an average of $575 per night. That means a traveler looking to make a three-day weekend trip could spend $2,100 on the bare travel necessities. 

And those expenses will pile on top of the ticket price for the Feb. 12 game. The median cost of a ticket was $8,100 as of Jan. 31, according to Vivid Seats, a ticket sales service. That might sound like a lot, but put in another perspective, $8,100 would only buy 35 milliseconds of televised ad time at the reported rate of $7 million per 30 seconds.

Flights

Given how the cost of tickets have bounced back from pandemic lows, paying $375 for round-trip airfare isn’t especially outrageous. But those prices could get much higher as the game approaches. 

Hopper estimates that tickets will max out at $500, but prices won’t be evenly distributed throughout the week around the game. Those trying to arrive in Phoenix on Thursday, Feb. 9, and leave on Monday, Feb. 13, will pay the most, while those willing to risk it and fly in at the last minute on Saturday and leave on Tuesday could pay half as much. 

(Image courtesy of Hopper)

Availability for peak dates could actually disappear as planes fill up, so anyone still holding off on purchasing tickets should snap to it — and consider flying on off-peak days.

What can airfare trends tell us about the relative rabidness of the Chiefs and Eagles fandoms? According to Hopper, flight searches from Philadelphia to Phoenix surged by 169% after the Eagles secured their berth, while searches from Kansas City to Phoenix increased by only 61%.

Vacation rentals and hotels

Prices on vacation rentals such as Airbnb and Vrbo are — predictably — meteoric, with average daily rates that are peaking at about 83% higher year over year, according to AirDNA, a vacation rental data platform. That works out to a $340 average daily markup on the cost of renting a home.

Renting a home from Friday, Feb. 10, through Sunday, Feb. 13, costs $2,302 on average in 2023 compared with $1,400 last year, though prices quickly adjust themselves back to baseline in the days before and after the event. 

Vacation rental hosts seem to be taking advantage of these high rates, as they have added over 400 listings in nearby Glendale, Arizona, since December 2022, according to AirDNA.

What does this mean for travelers? Vacation rental prices might not rise as high, relatively, as other travel expenses, since the supply of available units is somewhat elastic. In contrast, new hotel rooms can't be added at the last moment, so supply will be more constrained and prices could go higher.

Hopper estimates that Phoenix hotel rooms are averaging $575 per night over the Super Bowl weekend. That might be lower than the $700 or so nightly rates for vacation rentals, but note that some vacation rentals are able to house more people than a hotel room. 

When will prices touch back down? 

Much like Thanksgiving weekend, when travel prices spike due to huge demand meeting a limited supply of flights and lodging, prices should return to Earth by the following weekend. “Normal” visitors to Phoenix this month shouldn’t be alarmed unless they had the incredible misfortune of booking their trip during the biggest sporting event of the year. 

Last-minute football fans still looking to secure a flight or room might consider one last Hail Mary: using points and miles. Some travel programs, especially those few that still offer award charts rather than dynamic pricing, could offer great value when using points and miles in this way, assuming you can find availability. 

And, failing that, you could always drive. Just make sure it’s not a rental — they’re expensive that weekend, too. 


How to maximize your rewards

You want a travel credit card that prioritizes what’s important to you. Here are our picks for the best travel credit cards of 2024, including those best for:

Travel Cards from Our Partners
Chase Sapphire Preferred Credit Card

on Chase's website

Chase Sapphire Preferred® Card
5.0
NerdWallet Rating
Rewards rate

1x-5x

5x on travel purchased through Chase Ultimate Rewards®, 3x on dining, select streaming services and online groceries, 2x on all other travel purchases, 1x on all other purchases.

Points

Intro offer

60,000

Earn 60,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $750 toward travel when you redeem through Chase Ultimate Rewards®.

Points
Chase Freedom Unlimited Credit Card

on Chase's website

Chase Freedom Unlimited®
5.0
NerdWallet Rating
Rewards rate

1.5%-6.5%

Enjoy 6.5% cash back on travel purchased through Chase Travel; 4.5% cash back on drugstore purchases and dining at restaurants, including takeout and eligible delivery service, and 3% on all other purchases (on up to $20,000 spent in the first year). After your first year or $20,000 spent, enjoy 5% cash back on travel purchased through Chase Travel, 3% cash back on drugstore purchases and dining at restaurants, including takeout and eligible delivery service, and unlimited 1.5% cash back on all other purchases.

Cashback

Intro offer

$300

Earn an additional 1.5% cash back on everything you buy (on up to $20,000 spent in the first year) - worth up to $300 cash back!

Capital One Venture Rewards Credit Card

on Capital One's website

Capital One Venture Rewards Credit Card
4.7
NerdWallet Rating
Rewards rate

2x-5x

Earn unlimited 2X miles on every purchase, every day. Earn 5X miles on hotels and rental cars booked through Capital One Travel, where you'll get Capital One's best prices on thousands of trip options.

Miles

Intro offer

75,000

Enjoy a one-time bonus of 75,000 miles once you spend $4,000 on purchases within 3 months from account opening, equal to $750 in travel.

Miles
See more travel cards
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