Apple wants to whip you into shape with its new Apple Watch.
In the much-anticipated announcement Tuesday, CEO Tim Cook unveiled the new device, saying the company hopes it will deliver the “ability to motivate people to be more active and healthy.”
It’s the company’s first foray into the smartwatch world, and it includes fitness tracking features that have the potential to attract millions of Americans who are monitoring their activity levels.
According to NerdWallet research, the fitness tracker market neared $85 million in 2013, a 35% increase over 2012. With research suggesting that technology can improve health measures like aiding in weight loss and helping consumers make smarter health decisions, that market is only expected to grow.
With an all-new interface, three watch designs, six bands and highly customizable faces, Cook says the Apple Watch “embraces individuality” and is the “most personal device we’ve ever created.”