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Nickelodeon to Add Stand-Alone Streaming Service

Jan. 29, 2015
Personal Finance
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If there’s not enough SpongeBob SquarePants in your life, Nickelodeon wants to help.

The children’s network will join HBO and others next month, offering a stand-alone, digital streaming subscription.

According to Variety, Philippe Dauman, CEO of Nickelodeon parent company Viacom, made the announcement during a conference call with investors on Thursday.

Dauman suggested the service may have a different name and brand, and that it would target customers using smartphones and tablets. He also said that it “will be very attractive to parents and children.”

A Nickelodeon spokesman contacted by Variety would not offer additional details.

As the popularity of streaming services like Netflix and Amazon continues to climb, networks have begun considering stand-alone subscriptions that don’t require a cable subscription and give users more flexibility over what they want to watch and when.

HBO is expected to roll out streaming this spring, making shows like “Game of Thrones” (reportedly the most illegally downloaded TV show ever) available on demand for broadband customers. In online forums, many fans of the show had complained that they were willing to pay to watch the fantasy epic on demand, but didn’t want to shell out money for an entire cable subscription to do so.

CBS debuted an “all access” subscription service late last year, making most current and classic programming available for $5.99 per month.

Details of Nickelodeon’s plans are expected next month, when networks meet with advertisers.

Image via iStock.