Sling TV, the online streaming service from Dish Network, went live across the United States on Monday.
The $20-per-month service offers a bundle of channels, including ESPN, The Food Network, CNN, Cartoon Network and Travel Channel. And Monday, the company announced that AMC, home to zombie serial “The Walking Dead” and “Breaking Bad” spinoff “Better Call Saul,” is coming soon.
“When we set out on this endeavor, we had one goal in mind: to create the next generation TV service — a service with the best of live and Video-on-Demand TV, on the devices you already use to watch video, without the cable company,” Roger Lynch, Sling TV’s CEO, wrote Monday in a blog post.
Additional channel packages — for example, extra sports channels — can be added for a fee, generally $5 per month. The service had been available to a limited number of customers during a trial period that began early this year.
Called “Netflix for TV” by some reviewers, Sling TV does not require a subscription and comes without the installation fees and other additional charges of traditional cable. Its offerings remain limited compared with cable, but Sling represents the most extensive package of networks offered in one streaming bundle to date.
It is viewable on Android and Apple mobile devices, via streaming boxes like Roku and the Amazon Fire Box, and on PCs and gaming consoles.
“We look as Sling TV as a work in progress,” Lynch wrote. “More is on the horizon, including additional channel options … and new features you’ve told us you care about.”
Lynch has said that Sling is targeting the millions of Web consumers, many of them millennials, who already skip cable service in favor of streaming options like Netflix, Hulu and Amazon.
“We believe Sling TV is a game-changing service that enhances the existing television landscape,” he told the Washington Post. “Now underserved audiences have access to the best of live TV at an affordable price.”
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