Vistaprint is an online retailer specializing in printed material and marketing resources, such as business cards and banners. Based in the Netherlands, it is a global company with three large printing facilities in Australia, Canada and the Netherlands.
It was founded in 1995 in Paris, France by INSEAD Business School graduate Robert Keane, who still acts as the company’s president and CEO. Keane started the company on the premise that small business owners needed affordable access to professional grade marketing materials, and set out to create a system of offering low-volume printed materials at reasonable prices, utilizing Vistaprint coupons and deals to keep consumer costs low.
After initially running the completely catalogue based company out of an apartment, Keane brought Vistaprint online by 1998 and began creating design and printing tools that helped reduce production costs.
In 2001, its inventory expanded from only business cards to a number of other printed products, like stationery and stamps. The company made its initial public offering in 2005.
2007 saw the company enter into a partnership with Office Max, installing in-store printing stations that use Vistaprint technology in more than 900 stores. It later partnered with accounting software giant Intuit and then with FedEx Office. Its most recent partnership arrangement came in 2012, when it announced that Staples would be stocking customizable Vistaprint products to its customers.
Specializing in providing printed materials for small and micro-businesses, Vistaprint’s global workforce encompasses more than 4,400 employees. It has secured 28 US patents on various printing techniques and software, and has more than 25 localized websites.
To place orders, customers simply choose the products they want branded, upload their own designs, approve the demos and then order whatever amount they like.
Vistaprint offers a price matching guarantee on business cards, brochures, postcards and folders. Customers can notify the company if they find cheaper prices on the same amount of these items offered elsewhere and Vistaprint will refund the difference. They must request refunds within three days of purchase. This price guarantee is different from other Vistaprint coupons, deals and sales that the company offers.
The company’s bread and butter remain its business card printing services, but its product line has expanded to fulfill the marketing needs of small businesses. Among its featured customizable products are company banners, stationery, magnets, brochures, decals, loyalty cards and mailing labels. The company also helps businesses customize promotional items such as t-shirts, calendars, keychains and pens.
In keeping with the growing paperless movement, Vistaprint has also expanded its marketing reach to online services as well. The company helps business owners create websites, send marketing emails and improve their searchability with local search profiles, which they distribute to various search sites.
Vistaprint honors Vistaprint coupons found in emails when customers input their promotional codes onto the site. Vistaprint also offers Vistaprint discounts for loyal customers and Vistaprint sales during special time periods throughout the year.
Written by Kameela Din, a freelance writer and core contributor to NerdWallet Shopping.
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