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Xbox Shooting for Big Sales With ‘Titanfall’

March 11, 2014
Personal Finance
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Microsoft is betting that the game “Titanfall” will be a game-changer – literally.

“Titanfall” was released midnight Tuesday only for Xbox One consoles and PCs — not the PlayStation 3 and 4.

“I can’t overstate (Titanfall’s) importance,” Yusuf Mehdi, Microsoft’s chief marketing and strategy officer for Xbox, told USA Today.

“’Titanfall’ is as important to Xbox One as Halo was to Xbox,” adds Geoff Keighley, host of GameTrailers TV.

Microsoft is hoping that “Titanfall” will lift Xbox One sales against Sony’s PlayStation 4, which outsold the Xbox by a 2-to-1 margin in the United States in January, said market research firm NPD Group. Microsoft had more than 6,000 midnight launch events worldwide for the $60 game, according to Reuters.