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10 Questions to Ask a Financial Advisor

To find your best match, first consider the type of help you want. Then explore fees, qualifications, your working relationship, investment details and more.
Oct. 1, 2018
Financial Planning, Investing, Retirement Planning
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We adhere to strict standards of editorial integrity. Some of the products we feature are from our partners. Here’s how we make money.

Before you commit to a financial advisor, you want to make sure you’re hiring the best person for you and your situation. Start by asking yourself a key question, then check out the 10 questions you should ask an advisor before hiring one.

1 question to ask yourself

What type of help are you looking for?

I just need to get started saving toward my financial goals: A robo-advisor may be the best fit if you’re just starting out or don’t have a lot of money. These computer-based services help you choose and manage investments for a low fee, and many offer access to human advisors when you have questions. They often have low or no account minimums, so it’s easy to get started. Learn more in our guide to the best robo-advisors.

I want a wider array of financial advice: On the other hand, if you want holistic financial planning or have a more complex situation, you may decide a human financial advisor is right for you. Not sure? Check out our cheat sheet for choosing a financial advisor.

10 questions to ask financial advisors

If you think exploring a relationship with a human financial advisor is the right move, be sure to ask these 10 questions during the interview process.

1. Are you a fiduciary?

Fiduciaries work in the best interest of the client. Nonfiduciaries need only to recommend products that are “suitable” — even if they’re not the lowest-cost or most ideal for you. That’s why you want to know about the fiduciary rule and ask potential advisors if they follow that standard.

2. How do you get paid?

Advisors can use a variety of fee structures. To keep it simple and avoid conflicts of interest, focus on fee-only advisors. They don’t get commissions for selling products.

“Make sure it’s fee-only — those particular words,” says Alice Finn, founder of PowerHouse Assets and author of “Smart Women Love Money,” a guide to investing. (Some of the questions here are from her book.)

Fee-only advisors might charge a percentage of the assets they manage for you (1% is common), a flat fee for services or an hourly fee. If cost is a concern, you can start with a low-fee robo-advisor and switch to a human advisor later as your financial life grows in complexity.

3. What are my all-in costs?

In addition to paying the advisor, you’ll face other fees — and you’ll want to know what they are. Fees can decimate your savings over time. A NerdWallet analysis found that a 1% mutual-fund fee could cost millennials $590,000 in retirement savings. “You can lose half your net worth without even knowing it,” Finn says. “You want to be vigilant.”

4. What are your qualifications?

Financial professionals can have a confusing list of initials behind their names. The Financial Industry Regulatory Authority’s professional designations database will tell you what they mean; if there are any education requirements; if anyone accredits the designation; whether there’s a published list of disciplinary actions; and if you can check professional status.

You can also use Form ADV to check an advisor’s record.

5. How will our relationship work?

Put another way: How much access will you have to the advisor? You want to know how often you’ll meet and whether she’s available for phone calls or emails outside of scheduled appointments.

6. What’s your investment philosophy?

It’s important to ensure you have the same investment philosophy. Here’s why: “You have to believe in what they’re doing to stick with it,” Finn says. “When financial advisors really do their job is when the market is down and they can convince you to stick to the same page,” she says, so you don’t sell at the bottom of a market cycle.

Also ask: Who are your typical clients? Find an advisor who is used to a situation like yours and able to help you meet your goals.

7. What asset allocation will you use?

You’ve heard how important it is to be diversified, right? Your asset allocation is how you create a diversified portfolio. “It drives most of your returns,” Finn says.

“You don’t want someone who is just going to pick U.S. large-company stocks,” Finn says. Your portfolio should include domestic and international stocks, and small-, mid- and large-cap companies.

8. What investment benchmarks do you use?

Advisors should use benchmarks that directly relate to what they’re invested in, or be able to explain why they don’t.

Some managers will use a “straw-man benchmark,” Finn says. For example, the advisor says: “My goal is to beat the Standard & Poor’s 500.” But if that advisor is investing in a diversified portfolio beyond simply large-cap U.S. companies, that benchmark is a mismatch. “Over time they should beat the S&P 500 because they’re taking on more risk,” Finn says.

9. Who is your custodian?

Ideally, your financial advisor has hired an independent custodian, such as a brokerage, to hold your investments, rather than act as his or her own custodian — à la Bernie Madoff, the notorious financial advisor who defrauded clients through a multibillion-dollar Ponzi scheme.

That provides an important safety check. “If I send my clients performance information … and it tells them how much I say is in their account, they can go online any minute and double-check,” Finn says.

10. What tax hit do I face if I invest with you?

This helps ensure the advisor has your tax bill in mind when making financial decisions. And asking about taxes and fees is a way to explore what your estimated net return might be. “What you want to know is: What do you get to keep after fees and after taxes?” Finn says.

» Ready to find the financial help you need? See our guide to finding the best financial advisor for you.

Tips for asking questions

If the idea of interviewing advisors makes you nervous, keep in mind that even they think it’s important to do interviews. “At the end of the day, it’s a relationship you’re building with someone,” says Marianela Collado, a certified financial planner and CEO at Tobias Financial Advisors in Plantation, Florida.

Be sure to tell advisors that you’re interviewing others, so they know you’re not making an immediate decision, says Brad Klontz, an associate professor of practice in financial psychology at Creighton University in Omaha, Nebraska.

Approaching the process like you’re hiring someone can ease apprehension. “You may lack confidence around the details of your financial life, but you certainly are quite able to interview three different people for a job,” Klontz says.

Finally, don’t forget that you’re paying for someone to clarify your financial life, not make it more confusing. If an advisor makes you feel dumb, walk away.

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