Some Amazon Prime customers in New York can now have their purchases delivered in just one hour. And the service likely will be coming to other areas soon.
Amazon has confirmed that super-speedy service Prime Now went live last week in all of Manhattan. It was previously being tested in just one ZIP code in that area.
Using a dedicated mobile app, Prime customers in the area can get some products delivered in two hours for free and in one hour for $7.99, between the hours of 6 a.m. and midnight.
Amazon has said it plans to expand the service to other U.S. cities this year.
Prime Now members may order thousands of “daily essentials,” according to Amazon, listing products such as paper towels, shampoo, books, toys and batteries.
“There are times when you can’t make it to the store and other times when you simply don’t want to go,” Dave Clark, Amazon’s senior vice president of worldwide operations, said in a release in December, when the more limited program was rolled out. “There are so many reasons to skip the trip and now Prime members in Manhattan can get the items they need delivered in an hour or less.”
Amazon uses part of a new office building on 34th Street in Manhattan as a delivery center.
The program comes as the online shopping giant works to keep pace with other insta-delivery services targeting densely populated areas like New York City. Other players include Instacart, a startup now in 15 cities that delivers groceries and a few other items within two hours, and Google Express, which promises same-day delivery on items from a bigger list of stores.