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Best Black Friday Fitbit Deals 2017

Nov. 8, 2017
Black Friday, Shopping
Many or all of the products featured here are from our partners who compensate us. This may influence which products we write about and where and how the product appears on a page. However, this does not influence our evaluations. Our opinions are our own.

NerdWallet is here to help you win Black Friday, while leaving your budget intact. We spend the time, you save the money. Visit regularly for tips and announcements about the best holiday deals from your favorite retailers. Black Friday is Nov. 24.

Black Friday is full of deals on TVs, laptops, appliances, tools — and activity trackers.

Year after year, we’ve seen a wide variety of retailers discount Fitbit watches and wristbands on the day after Thanksgiving. And while you may be familiar with the fitness brand’s new Ionic watch, we expect some of the biggest Black Friday discounts this year will be on older models, like the Alta, Charge 2 and Blaze.

If you’re interested in a device that can monitor your steps and keep your training goals on track, you’ve come to the right place. We’re keeping tabs on Fitbit deals throughout the holiday season so you’ll know which Black Friday sales will save you money.

Best Black Friday Fitbit deals 2017

We looked through the ads so you don’t have to. Here are some of this year’s best Black Friday Fitbit deals, according to model:

Alta HR

  • $99.95 at Best Buy
  • $99.95 at Target
  • $99.99 at Kohl’s, plus get $30 in Kohl’s Cash (your choice of this model or the Charge 2)
  • $99.99 at Macy’s


  • $149.95 at Target
  • $149.99 at Kohl’s, plus get $45 in Kohl’s Cash

Charge 2

  • $99.95 at Target
  • $99.95 at Best Buy
  • $99.99 at Costco, plus an additional band
  • $99.99 at Kohl’s, plus get $30 in Kohl’s Cash (your choice of this model or the Alta HR)


  • $299.95 at Best Buy, plus a free $50 Best Buy gift card with purchase

In case you’re not satisfied with your Fitbit purchase on Black Friday, get familiar with the store’s return policy so you know how much time you’ll have to make a return or exchange. You’ll also want to brush up on your credit card’s return protection (if it has any), as this could extend the return life of your product.

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Best Black Friday Fitbit deals 2016

We combed through pages upon pages of Black Friday advertisements last year and spotted deals at retailers like Best Buy, Walmart and Kohl’s, to name a few.

Some of the best deals included:

  • Alta: $99 at Walmart (regularly $129.95)
  • Blaze: $149.95 at Best Buy (regularly $199.95)
  • Zip: $49.95 at Fitbit (regularly $59.95)

There were also a few offers that included bonuses with purchase:

  • Alta: $99.86 at Sam’s Club (regularly $129.95). This was an Alta bundle with an additional band.
  • Charge 2: $129.99 at Kohl’s (regularly $149.95). Plus, shoppers earned $30 in Kohl’s Cash.

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