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Black Friday Toy Deals Are Just the Beginning for Holiday Discounts

Oct. 31, 2014
Black Friday, Shopping
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Black Friday is to deals as toys are to Christmas. How can you combine these two seasonal staples? With Black Friday toy deals, of course.

Historically, Black Friday hasn’t been the ideal time to buy toys. In fact, dolls, action figures and everything in between usually don’t reach their lowest prices during Black Friday sales events. Instead, prices drop closer to Christmas. The risk of skipping Black Friday deals and waiting for deeper discounts, however, is the possibility that popular toys will sell out.

If you want to ensure that Jack and Jane have their toys purchased and packaged by Christmas Eve, you may want to consider joining the masses of Black Friday shoppers. According to, retailers like Walmart, Target and Toys R Us may discount their Mattel, Fisher Price, Vtech and Hasbro products by as much as 40% this Black Friday. But before you hit the stores and snag these Black Friday toy deals, you need to know what this year’s top toys are first.

Santa may be making a list and checking it twice, but here at NerdWallet, we’ve created our own. We’ve checked, re-checked and crosschecked lists from the top toy retailers – including Toys R Us, Target, Walmart and Kmart – to compile a guide of the hottest 2014 holiday toys. Here are this season’s must-have toys that are sure to be flying off shelves this Black Friday:

‘Frozen’ Frenzy

They’re the toys you won’t want to let go this Christmas season. The Disney movie that swept the country will be sweeping stores this holiday season with products that feature Anna, Elsa, Olaf and the rest of their “Frozen” friends. There are plenty of “Frozen” toys out there, but here are two of the most popular. Designed for children ages 3 and up, the Snow Glow Elsa Doll lights up and plays the signature “Let it Go” song for hours of entertainment. Kids of the same age can feel like a princess themselves with the 3-foot-tall My Size Anna Doll. Even better than the frosty fun these toys can provide? DealNews predicts movie-themed merchandise will be discounted as much as 75% on Black Friday and possibly 85% come mid-December.

Doc McStuffins Get Better Talking Mobile Cart

Aspiring nurses and doctors can start practicing young with the Doc McStuffins Get Better Talking Mobile Cart. Complete with lights and sound, this mini mobile medical vehicle is based on the “Doc McStuffins” animated television series and is designed for children ages 3 and up. Product features include an EKG, thermometer, CB radio and gurney. This item made almost every hot toy list we checked, including the top 20 kid-voted toys from discount retail giant Wal-Mart.

LeapFrog LeapTV Educational Active Video Gaming System

It’s sure to be one of the North Pole’s most talked about creations. The LeapFrog LeapTV Educational Active Video Gaming System is a recently released game console that combines learning and entertainment. The motion-activated system can be loaded or downloaded with over 100 games and is designed to get both minds and bodies moving. This gaming system is recommended for children ages 3 to 8. 

FurReal Friends Get Up & GoGo My Walkin’ Pet Pup

Children can feel like pet owners with the Fur Real Friends Get Up & GoGo My Walkin’ Pet Pup. This is no ordinary stuffed dog. The white plush puppy can sit on command, barks when spoken to and is attached to a remote control leash. She also wears a purple collar and has a pink bow in her hair. This life-like furry companion is recommended for children ages 4 to 6.

Vtech Kidizoom Smartwatch 

While you’ve got your eyes on the Apple Watch, chances are your son or daughter will want a smartwatch of his or her very own. Instead of splurging on Apple’s latest innovation, consider the Vtech Kidizoom Smartwatch for your little one. This touch-screen wristwatch does much more than simply tell the time. It also includes games, a video recorder and a voice recorder. The watch is recommended for children ages 4 to 6 and is sold in green, pink, blue and white.

Teenage Mutant Ninja Turtles

Movie-inspired merchandise fills many of 2014’s top toy lists. Fans of the crime-fighting turtles will be happy to know that – much like Frozen – there are a variety of Teenage Mutant Ninja Turtle toys available this holiday season. Children ages 4 and older may appreciate the 11-inch Interactive Talking Turtles. These figurines of Leonardo, Raphael, Michelangelo and Donatello can say more than 40 phrases. For even more hands-on fun, the Secret Sewer Lair Playset provides a platform for turtle adventures. The sewer scene includes a zip line and three levels of play. Action figures must be purchased separately.



Toy store photo via Shutterstock