OK, it’s not exactly a typical store, and its Black Friday advertisement isn’t a typical ad, but we’re ready to declare the winners and losers of Amazon’s “Black Friday Deals Week” ad (or webpage). Read on to find out who they are:
Analyzing the Ad
At Amazon, Black Friday has actually already arrived. The online storefront is known for its impressive seasonal discounts, and this year is no exception.
Amazon is offering deals from now through Nov. 28, and the online marketplace is promising thousands of limited-time Lightning Deals, plus Deals of the Day and savings on a number of popular product departments. These include price cuts on everything from electronics to apparel, all via the Internet. As Amazon puts it, “you can skip the lines and shop Black Friday deals from anywhere, even your couch.”
Want to know what types of deals are available in cyberspace? Here are some noteworthy bargains:
- Canon EOS Rebel T5i Digital SLR with 18-55mm STM Lens for $699 (regularly $849)
- Dell Inspiron 15.6-Inch Touchscreen Laptop for $529.99 (regularly $629.99)
- Samsung 32-Inch 1080p 60Hz Smart LED TV for $247.99 (regularly $399.99)
- Samsung 55-Inch 1080p 120Hz Smart LED TV for $797.99 (regularly $1,399.99)
- Up to 50% off portable speakers
- Up to 70% off jewelry gifts
- $25 Amazon.com gift card with select $100 Progress Lighting purchase
Winner: Prime Member
Amazon isn’t shy about giving its rewards members a huge advantage on Black Friday – and all throughout the Black Friday Deals Week event. Shoppers with an Amazon Prime membership will be able to claim Lightning Deals a full 30 minutes before nonmembers. Products that are eligible for such early access are marked “Prime Early Access Deal.”
An Amazon Prime account costs $99 annually, but you can also sign up for a 30-day free trial.
Winner: Savvy Shopper
This Black Friday, savvy Black Friday shoppers will be big winners.
Amazon’s deals can take a little bit of planning – knowing when each particular item will be discounted, for example. If you’re a savvy shopper who likes to pick out your favorite products, compare prices and formulate a Black Friday game plan, this type of limited-time subsequent deal setup will suit you well.
Additionally, shopping online on Black Friday may in itself be the savviest Black Friday strategy of all – no camping out, no crowds and no lines.
Winner: Tech Purchaser
Take a look at Amazon’s Black Friday webpage, and the sheer number of technology products that are highlighted will overwhelm you. You can save on TVs, gaming computers, cameras, tablets and more.
Here are some examples of “Black Friday Hot Technology Deals” that Amazon promises: 10% or more off smart watches, 20% or more off activity trackers, 20% or more off laptops, 30% or more off tablets and 40% or more off headphones.
Loser: Slow Poke
You’ll have to act fast if you want to snag one of Amazon’s Lightning Deals this holiday season. Not only are these special sales available for only a certain period of time, but new deals will be starting as often as every 10 minutes. If you’re not quick on your feet, you may get lost in the savings deal blitz.
One helpful tip: If you need to time different deals, Amazon provides a helpful “percent claimed” progress bar underneath each item. You can track how many other shoppers have claimed each deal in an attempt to gauge how much time you have left. You may want to spring for that 99% claimed product before grabbing the 15% claimed one.
Amazon website image via Shutterstock