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Best Buy Black Friday 2012 Ad Is Out – Only a Preview?

Nov. 8, 2012
Black Friday
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NerdWallet continues its Black Friday 2012 series with a review of the Best Buy ad. It’s getting close to Black Friday – check our reviews every so often to see what’s going on in the ad leaking world.

Best Buy’s Black Friday ad scan, one of the most anticipated ads of the season, has been released. The retailer, however, is claiming that the ad is just a preview, but with 22 pages out there’s plenty to pick over already. It’s possible we see bigger and better doorbusters as we get closer to Black Friday.

Best Buy Free Shipping and Special Offers

Here’s a rundown of some of Best Buy’s best Black Friday 2012 items:

Best Buy Black Friday 2012 Item Black Friday Price Doorbuster?
Samsung 55″ 1080p 240Hz LED HDTV $799.99 Yes
Dell Core i5 Desktop with 20″ LED Monitor Bundle $499.98 Yes
Samsung Core i3 15.6″ 4GB 500GB Laptop Bundle w/ Accessories $349.95 Yes
Boost Mobile Samsung Galaxy S II 4G No-Contract Phone $299.99 Yes
Apple iPod touch 32GB 5th Generation w/ Free $50 Gift Card $294.99 Yes
Asus 14″ Pentium Laptop w/ 4GB, 320GB $249.99 Yes
Panasonic 32″ 720p LCD HDTV $189.99 Yes
Lenovo 15.6″ AMD Vision Laptop w/ 2GB, 320GB $187.99 Yes
Samsung Galaxy Tab 2 7″ 8GB Android Tablet w/ $20 Gift Card $179.99 Yes
Toshiba 40″ 1080p LCD HDTV $179.99 Yes
Nabi 2 8GB Tablet for Kids $169.99 Yes
Nikon Coolpix S9050 12.1MP Digital Camera $129.99 Yes
Canon PowerShot A2300 16MP Digital Camera w/ Case & Card $79.99 Yes
Samsung Galaxy S III Android Smartphone (w/ 2-Year Sprint Contract) $48.00 Yes
Toshiba Smart WiFi Ready Blu-ray Player $39.99 Yes
Battlefield 3 Premium Edition for PS3 $29.99 Yes
Darksiders II for Xbox 360 $29.99 Yes
Medal of Honor Warfighter for PS3 $29.99 Yes
The Amazing Spider-Man for PS3 $29.99 Yes
The Big Bang Theory Season 5 DVD Box Set $8.99 Yes
Sandwich Grill, Black $7.99 Yes
Motorola DROID RAZR Maxx Smartphone (w/ 2-Year Verizon Contract) Free Yes
Samsung 65″ 1080p LED HDTV $1,497.99 No
Nikon D7000 DSLR Camera, 55-300mm VR Lens, w/ Free 32GB Memory Card & Bag $1,249.96 No
Panasonic 55″ 1080p Smart 3D LED HDTV w/ Soundbar & Wireless Sub $1,049.98 No
Apple MacBook Air 13.3″ Laptop w/ 4GB, 128GB SSD $1,024.99 No
Toshiba Satellite 14″ Laptop – 4GB Memory – 500GB Hard Drive – Champagne Silver $599.99 No
Lenovo 23″ Touchscreen All-In-One PC w/ 4GB, 500GB $599.99 No
Canon EOS Rebel T3i 18MP DSLR Camera $599.99 No
Samsung 24″ Tall Tub Built-In Dishwasher, Stainless-Steel $499.99 No
Samsung 51″ 720p Plasma HDTV $477.99 No
Acer Aspire 15.6″ Touchscreen Laptop w/ 8GB, 500GB $449.99 No
Dyson DC28 Animal HEPA Bagless Upright Vacuum $399.99 No
Toshiba 50″ 1080p LED HDTV $399.99 No
Apple iPad 2nd Generation 9.7″ WiFi Tablet $359.99 No
HP Core i3 Desktop w/ 6GB, 1TB $349.99 No
LG 27″ Widescreen Flat-Panel LED Monitor $199.99 No
Sony Handycam HD Flash Memory Camcorder $199.99 No
Kindle Fire HD w/ Free $30 Best Buy Gift Card $199.00 No
Samsung 2.1-Channel Home Theater Soundbar System with Wireless Subwoofer $177.99 No
Klipsch Icon 6-1/2″ 2-Way Floor Speaker $174.99 No
Canon PowerShot ELPH 16.1MP Camera, Battery, 8GB Memory Card & Camera Case $159.96 No
Nintendo 3DS Holiday Bundle $149.99 No
WD My Passport 2TB External USB 3.0 Portable Hard Drive $129.99 No
Dell E2311H Widescreen 23″ LED Monitor $109.99 No
Apple iPhone 4S 16GB Smartphone (w/ 2-Year Contract) $99.99 No
TomTom Start 50 GPS Navigation System $69.99 No
Fujifilm FinePix JX520 14MP Digital Camera, Black $49.99 No
Samsung Galaxy S III 4G Smartphone w/ 2-Year AT&T Contract $49.99 No
HP Deskjet Network Ready Wireless Printer $39.99 No
Assassin’s Creed III for Xbox 360 $34.99 No
FIFA Soccer 13 for PS3 $34.99 No
Targus Ascend Backpack Laptop Case $9.99 No


Let’s start with some logistics. Best Buy will open at midnight on Black Friday. To cut down on the pushing and shoving, Best Buy employees will be handing out claim tickets for the special doorbuster items up to two hours before the midnight launch.

First of all, it’s no surprise that Best Buy might have put out a preview ad. The retailers wants to catch consumer interest but also not leak its best deals too far in advance of the release of the Walmart and Target Black Friday ads.

Like every year, Best Buy discounts hundreds of electronics. The question every season, however, is how Best Buy’s price cuts compare to the discounts offered by other major Black Friday players such as Sears and Walmart.

Breakdown of the Big Ticket Electronics

Let’s start by taking a look at the TVs that will be selling at a price cut for Black Friday. The Toshiba 40″ 1080p LCD HDTV for $179.99 is an excellent buy and will be gone quickly – this item is one of the best we’ve seen so far this Black Friday season. Its twin, the Toshiba 50″ 1080p LED HDTV, will be selling for $399.99, over double the price of the 40” Toshiba but still a great value for a large LED HDTV.

These TV deals overshadow the rest of the HDTVs Best Buy has to offer – others such as the Panasonic 32″ 720p LCD HDTV and the Samsung 40″ 120Hz 1080p LED 3D HDTV for $498 just aren’t deals worth getting up early for.

On to tablets! The Samsung Galaxy Tab 2 7″ 8GB Android Tablet w/ $20 Gift Card, selling for $179.99, is a great deal. The Amazon Kindle Fire HD w/ Free $30 Best Buy Gift Card is not bad – Kindles are currently retailing at $199 – as long as you’re happy with your $30 store gift card. The Apple iPad 2nd Generation 9.7″ WiFi Tablet, too, is a good deal considering you’ll rarely find deep discounts on Apple products. Remember that this isn’t the newest iPad model, however.

Best Buy’s laptops deals aren’t anything special. There’s no premium deal here for us to really highlight, but you’ll get $200 off any HP Envy laptop.

The Toshiba Smart WiFi Ready Blu-ray Player for $39.99 looks like a great deal on the surface, and it is a good price. Just bear in mind that “WiFi ready” means that you’ll probably have to get a wireless adapter if you want to take full advantage of the WiFi capability and this separate purchase will drive up the cost a little more.

Overall, the Best Buy Black Friday 2012 sale isn’t exactly what we’d like to see from a premium electronics retailer. The laptop deals aren’t impressive and the smartphone deals aren’t really worth talking about – remember to check Amazon’s phone sales if you want to get a new smartphone this year, as the online giant ran an infamous 1¢ phone deal last year – but Best Buy’s two Toshiba HDTVs are very nice and save the ad from total obscurity.

Planning to shop at Best Buy before Black Friday? Do your buying through a rewards mall with Best Buy coupons and save a bundle.