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The Macy’s Black Friday 2012 Ad Scan Is Here

Oct. 25, 2012
Black Friday
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NerdWallet continues to coverage all the Black Friday deals of the year and write up full reviews of the best and worst of the leaked ad scans. Check back often to see if your favorite shopping destination has released its 2012 Black Friday ad.

The Macy’s Black Friday ad follows on the heels of the Macy’s initial sneak peek released last week. This time around the advertisement scan is a whopping 35 pages, containing 867 discounted items from all across the Macy’s departments.

To drum up excitement and reward coffee-drinking early birds, Macy’s is offering “morning specials” on both Black Friday and the following Saturday. Most of these “morning specials” are available for after these hours as well but for a slightly higher price. The morning specials run from midnight – 1pm on Black Friday and from 7am – 1pm on Saturday.

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There’s also a chance that more Macy’s ad scan pages will be revealed in the coming days or weeks, but for now there’s plenty to chew on. To try and break down the Macy’s ad scans and make the beast a little more understandable to the average shopper, we’ve decided to spotlight some of the best deals from each category at Macy’s.

Macy’s Black Friday Item Category Black Friday Price Original Price % off
Alfani Misses & Petites Long-Sleeve Dolman Ribbed Sweater Apparel $28.99 $59.99 51.68%
Alfani Mens Tees (Assorted Styles) Apparel $9.99 $19.50 48.77%
American Rag Womens Bunny Slipper Bootie Apparel $19.99 $39.95 49.96%
Charter Club Misses Long-Sleeve Cashmere Crew-Neck Sweater Apparel $49.99 $200.00 75.01%
Famous American Designer Misses & Petites Jillian Turtlenecks (Assorted Styles) Apparel $29.99 $59.50 49.60%
I-N-C International Concepts Mens Faux Leather Bomber Jacket Apparel $59.99 $174.50 65.62%
Jones New York Signature Misses & Petites Long-Sleeve Metallic Top Apparel $24.99 $59.00 57.64%
Lauren Ralph Lauren Misses Long-Sleeve Shawl-Collar Cable-Knit Cardigan Apparel $59.99 $109.00 44.96%
Michael Michael Kors Camelhair Sportcoat (Black) Apparel $99.99 $450.00 77.78%
Rampage Womens Albie Cold Weather Booties (Black) Apparel $19.99 $59.00 66.12%
Rampage Womens Idaho Riding Boots (Brown or Black) Apparel $19.99 $69.00 71.03%
Charter Club Level 4 Vail Down Comforter Bedroom $159.99 N/A N/A
Easy Care 550-Thread Count Sheet Sets (Queen/King) Bedroom $29.99 N/A N/A
MacyBed King 3-pc. Anniversary Plush Pillowtop Mattress Set Bedroom $547.00 N/A N/A
Palazzo Jacquard 7-pc. Comforter Sets (Queen/King) Bedroom $49.99 $200.00 75.01%
14k Gold Circle Braided Bracelet Jewelry $199.00 $690.00 71.16%
14k Gold w/Diamond Accent Hoop Earrings Jewelry $149.00 $600.00 75.17%
14k White Gold & Diamond Cluster Earrings – 1/2 ct. t. w. Jewelry $299.00 $900.00 66.78%
18k Gold Over Sterling Silver w/Diamond Cut Accents Om Pendant Necklace Jewelry $32.99 $100.00 67.01%
Charter Club Gold Tone Pave Glass Circle Pendant & Earrings 2-pc. Set Jewelry $11.99 $25.00 52.04%
Cultured Freshwater 7mm. Pearl & Diamond Ring – 1/10-ct. t. w. Jewelry $99.00 $300.00 67.00%
Bulova Mens Stainless Steel Watch Watches $99.00 $200.00 50.50%
Sterling Silver Engraved & Diamond Accent, Four-Photo Locket w/18″ Chain Jewelry $59.00 $200.00 70.50%
Sterling Silver, Sapphire – 2-5/8 ct. tw. & Diamond – 1/4 ct. tw. Oval Link Bracelet Jewelry $199.00 $600.00 66.83%
Bella .9L Deep Fryer Kitchen $9.99 $29.99 66.69%
Bella 12-Cup Coffee Maker Kitchen $9.99 $29.99 66.69%
Casa Essentials 6-qt. Pressure Cooker Kitchen $9.99 $25.99 61.56%
Circulon 11-Pc. Classic Nonstick Cookware Set Kitchen $99.99 $200.00 50.01%
Tag Fairfield 5-pc. Luggage Set Travel $49.99 $200.00 75.01%
Holiday Lane Holiday Trim & Ornaments (Assorted Styles) Holiday N/A $3-$2,000 60.00%
Lenox Holiday Nouveau Table Linens Holiday N/A $40-$140 60.00%
Geoffrey Beene Mens Shave Kits Personal Care $17.99 N/A N/A
Sonicare Essence Electric Toothbrush Personal Care $39.99 N/A N/A
Animal Adventures Plush Animals (Select Varieties) Toys $5.99-$7.99 N/A N/A
Rooftop R/C Heli Hauler Toys $39.99 N/A N/A


*N/A indicates that there are different varieties available at different prices. N/A also sometimes indicates that Black Friday sale is a percentage off, not a numerical price drop.

Highlights of the Macy’s Black Friday Ad

At first glance, Macy’s ad is strong where it’s supposed to be strong – apparel and jewelry. Of the 867 items in the Black Friday ad scan, 474 can be categorized as apparel items (boots and slippers were included in apparel) and 134 of the items are jewelry pieces. It isn’t just volume, either – the discounting on both apparel and jewelry is some of the best in the Macy’s ad.

Macy’s apparel sales unsurprisingly focus on the winter months. Take a Men’s’ Faux Leather Bomber Jacket for $59.99, down from its original $174.50, or a Men’s’ Michael Michael Kors Camelhair Sportcoat in black for $99.99, 77.78% off its original listing of $450.00.

There’s even more for women. One of the steepest discounts of the entire ad is on Rampage Women’s Idaho Riding Boots, marked 71% off and yours for $19.99. There are plenty of fluffy slippers to match with furry boots, too, such as Karen Scott Women’s Slippers for $29.99. G by Guess boots and slippers also will be discounted on Black Friday along with Etienne Aigner footwear styles.

Women’s jackets and sweaters always seem to be popular on Black Friday, no matter the year, and Macy’s will feature savings on pieces from DKNY, Alfani, Dollhouse, American Designer, JM Collection, Jones New York, Charter Club and more. These discounts can run from 50% – 70% off, so take your pick from lots of different styles with the knowledge that almost anything you like will be on sale.

The jewelry of Macy’s Black Friday ad is easily one of the most exciting categories. To be sure, jewelry often has pretty high margins for retailers so we tend to assume jewelry prices are marked up steeply in the first place. But when we see cuts as deep as 75% off these prices are more than worth a look.

Get a beautiful 14k Gold Circle Braided Bracelet for $199, 71% off the original price of $690 and a matching 14k Gold w/ Diamond Accent Hoop Earrings for $149, down from $600. Macy’s is discounting every type of jewelry on Black Friday weekend and everything from top-notch jewelry (such as a 14k Gold & Diamond Bypass Ring on sale for $1,199) to everyday pieces like a Charter Club Pendant and Earrings Set for $17.99.

Don’t forget storewide Macy’s coupons as well. We already reviewed the first page of the Macy’s ad scan last week, but the basic takeaway from that review – don’t leave your coupon at home! Macy’s does exclude a ton of items from its storewide coupons, but it’s better to have a shot at savings and get rejected at the register than forget about the coupon altogether.

Make sure you grab your WOW! Pass too as the coupon gets you an extra 15% off sale and clearance apparel or 10% off sale & clearance fasion, jewelry, watches, shoes, coats, suits, dresses, intimates, suit separates and sportcoats.

Lowlights of the Ad Scan

The one area where Macy’s doesn’t seem to score big points with their sale in on personal care products. Many of the personal care products listed in the Macy’s ad scan can be bought for their Black Friday price at Macy’s right now. The Juicy Couture Eau de Parfum Spray (3.4-oz.) w/ Free Tote for $90.00 isn’t as great of a deal as it seems. You can get the same spray online currently for the same $90.00, and the Macy’s website notes you’ll get a free gift with that purchase as well. This is true for most of the perfumes and sprays in the Black Friday Macy’s ad – free headphones or totes with purchase, but you can also get the same price currently at Macy’s with a gift included as well.

In general, though, there’s not a lot to be disappointed with in this ad. Some of the Black Friday categories don’t have a ton of items – toys and travel come to mind – but Macy’s has plenty to choose from in apparel and jewelry. Don’t expect Black Friday to be your only chance at sales at Macy’s this holiday season, either, as the retailer will continue to discount all the way through Christmas (and even after Christmas, too, on holiday items).

Here are the actual ad scans (click to view larger):

Planning to shop at Macy’s before Black Friday? Make sure to check out our listing of Macy’s coupons to see if you can save on your purchases.