Advertiser Disclosure

Target Black Friday: Who’re the Winners of the Target Ad?

Nov. 19, 2014
Black Friday, Shopping
At NerdWallet, we strive to help you make financial decisions with confidence. To do this, many or all of the products featured here are from our partners. However, this doesn’t influence our evaluations. Our opinions are our own.

The ads are here, and the day is quickly approaching. Yes, we’re talking about the famous (or infamous) discount-deal blitz known as Black Friday.

One of the most popular Black Friday retailers this season is sure to be Target. If you’re planning on shopping at the store, have you considered if it’s the right fit for you and your shopping needs? Here’s a breakdown of the winners and losers of the 2014 Target ad:

Analyzing the Ad

This Thanksgiving, Target is promising the release of hundreds of doorbusters and thousands of deals. Included in the multiday Black Friday frenzy are sales on electronics, toys, apparel, cookware, bedding and Christmas decorations. Target locations will be opening their doors and releasing the savings at 6 p.m. on Thanksgiving Day.

If you’re wondering what discounts are within the pages of the ad, here are some of the highlights:

  • Nikon LL330 20.2MP digital camera for $99 (regularly $229.99)
  • Element 29” 1080p LED HDTV for $79 (regularly $179.99)
  • iPad Air 2 16GB with Wi-Fi for $499 with free $140 Target gift card
  • GoPro HERO+ Silver Edition for $249.99 (regularly $299.99) plus free $50 Target gift card
  • Xbox 360 4GB Kinect bundle for $170 (regularly $249.99)
  • Dyson DC50 Allergy Vacuum for $279 (regularly $449.99)
  • Buy one, get one 50% off on select toy brands
  • 10% off Target gift cards (between 6 a.m. and noon on Black Friday)

Winner: E-Shopper

If crowded aisles, long lines and overflowing stores aren’t your style, don’t worry: You’ll still be able to benefit from Target’s Black Friday sale. The sweet savings opportunities will be available both online and in-store.

In fact, online shoppers can even get a head start on the super-low prices, as deals will be available online on Thanksgiving morning before store locations open at 6 that evening.

What makes cyberpurchases even merrier? Target is offering free shipping on all orders – with no minimum purchase amount – through Dec. 20.

Winner: Gamer

Target may not necessarily be synonymous with video games, but the store will be boasting loads of delightful deals for gamers this Black Friday. The retailer’s ad includes price cuts on a number of different gaming system bundles across a variety of platforms. No matter which console you prefer, Target has a deal for you. Game console deals include the PlayStation4, Xbox One and Xbox 360 4GB Kinect.

Even if your gaming system doesn’t need an overhaul, your video game collection or game accessories might. The retailer is also hosting sales on a variety of games, headsets and controllers.

Winner: Gift Giver

Gift givers are sure to walk away winners at Target this year. The store’s sale event includes plenty of discounts on lots of goods those buying and giving Christmas gifts will need. For the children on your list, LEGO sets will be 40% off. For men, women and children alike, select apparel will be 40% off as well.

And even if you’re not sure what to buy that difficult family member on your list, Target has you covered. The store will allow shoppers to purchase up to $300 in Target gift cards at 10% off (both in-store and online) between 6 a.m. and noon Friday, Nov. 28. This is the first-ever Target gift card discount of its kind.

It’s not just on Thanksgiving or Black Friday, either. Need something to wrap all of those gifts? If you shop at Target on Nov. 29, you can take advantage of the Saturday-only specials. Perfect for gift givers, these include a buy-one-get-one-free offer on all single-roll holiday wrap.

Loser: Latecomer

Not everyone will be a winner at Target this year. It appears the losers are the latecomers. Showing up late is generally a recipe for defeat at any major retailer on Black Friday, and Target is no exception. A vast amount of sale items at the store will be available only in limited quantities, so if you don’t arrive early enough to snag one of the products in stock, you’ll walk away empty-handed.

Additionally, did you catch that “pop goes the cracker!” teaser hidden in the toy section of the ad? Target promises to hand out a holiday cracker to the first guests at each store on Black Friday. Customers will want to pop open the crackers, too, as each one will contain a special surprise inside – either a Target gift card or a coupon. Latecomers will lose out on this special promotional opportunity.



Target store image via Shutterstock