Every week or so, we’ll be interviewing about our favorite Indie artists and shops. Visit our Indie coupon directory for valuable discounts from stores like this!
Thank you, Andreas, for sharing about the inspiration behind MetalPressions!
Tell us about your online store and what inspired it:
We make and sell custom handmade personalized jewelry. On our site MetalPressions.com not only you can buy exceptionally handcrafted personalized jewelry, but you also get to design it with our exclusive design your own jewelry software. Around 4 years ago we were inspired to make this interactive online jewelry design software by our customers sending us hand drawn illustrations of the jewelry designs they wanted. We realized then that they wanted to participate in the jewelry design process, so we made them a tool to do just that.
What is your most popular product?
That is a tough question because we make so many different types of personalized jewelry for men and women. For women, our silver charms with gold rim and birthstone jewelry. For men our duck band wedding rings and our men’s bracelets.
What inspired you to focus your jewelry to custom and personalized pieces?
Elisha has always been a creative person. She is always learning new ways to bring her creative ideas to life. Around 10 years ago a close friend introduced her to metalworking. It blossomed from there to what it is today.
What do you enjoy most about your business?
When you make handmade personalized jewelry for a customer there is this incredible connection that you get with them. Every day we meet amazing people from around the world and turn something deeply personal into a stunning piece of jewelry.
What tips would you like to share about selling online?
So many people waste their effort on tricks and gimmicks to build their online business. The truth is that you need to separate yourself from the pack with exceptional products, shopping experience, and customer service.
What advice would you give to someone who wants to be as successful as you?
Be innovative, work hard, and willing to learn. Success is 1 % inspiration and 99% perspiration.
What are you most excited about for 2013 for your store?
We are continuing to enhance our jewelry design software and release new features as well as release some exciting new jewelry designs. We are looking forward to a great 2013 making twice as much jewelry for new customers as we did last year.
How successful are coupons for your store?
We don’t discount often, so when we do, our customers pounce on them. We are very excited to be working with Nerd Wallet to promote our specials. We are going to be doing a lot of great specials in 2013.
Anything else that you would like to share?
We are a small business in terms of the number of people, but we are doing some ground breaking things. We appreciate every customer and do everything possible to make them 100% satisfied. We were inspired by other small businesses that boot strapped their business, and hope that we do the same for others.