Google Allows Restaurant Orders Directly From Search Results

Shopping
Google Allows Restaurant Orders Directly From Search Results

Google a restaurant, place a delivery order. It’s that easy now.

Google announced Friday that users now will be able to place orders directly from search results when they look up a local restaurant.

“When you search for a nearby restaurant on your phone, you’ll see an option to ‘Place an order’ in the search results,” the company wrote in a Google+ post. “Just tap that, choose the delivery service, and you’ll be taken to their website to complete the order.”

The service debuted with six delivery companies: Seamless, Grubhub, Eat24, Delivery.com, BeyondMenu and MyPizza.com. Google says it plans to add others as well.

Placing delivery services front and center is the latest in a slew of Google search updates that aim to predict what users are doing and streamline the process. While clicking to visit a restaurant’s website, then ordering from there (or using an app like Seamless or Grubhub in the first place) may not seem like a particularly onerous task, Google reasons that shaving off a few seconds, or even fractions of seconds, from actions we perform over and over again eventually adds up to significant time saving.

Of course, placing orders via Google also gives the search giant data on the type of restaurants users like, making it easier for the company to target ads.

Doug Gross is a staff writer covering personal finance for NerdWallet. Follow him on Twitter @doug_gross and on Google+.


Image via iStock.