With the big game approaching, players and fans are ramping up their preparations. Super Bowl XLVII isn’t just a contest fought out between the white lines, though. The other battle of the day takes place in your living room – no, we’re not talking about drinking games – as advertisers compete for your attention with their 2013 Super Bowl ads.
Super Bowl commercials have become bigger than the game for many Americans, and this year’s lineup is sure to shine on gameday. With record ad costs and record buzz, marketers have put together their best work for the biggest stage, featuring fast cars, bombshell blondes, cute animals and more.
While companies and ad teams have been preparing and shooting for months, though, you might find yourself a little behind on all the latest Super Bowl teasers, trailers and social media hype. To cover your blind side, we’ve got a quick graphic to help you tackle the ins and outs of Super Bowl commercials.
We’ve included an ad lineup that shows when ads will air by quarter, an examination of the rookies and benchwarmers of this year’s ad game, a look back at popular ads past and more. Treat our Super Bowl ads cheat sheet like your playbook for the game, and you’ll be fully prepped for your timeout entertainment.