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Super Bowl Spending: Expect To Pay More for Chicken Wings and Jerseys on Gameday, But Score Big on TV Deals

Jan. 21, 2013
Holiday Tips & News
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Every year the big game just keeps getting bigger. 111.3 million people caught the game on NBC last year, making Super Bowl XLVI the most watched telecast in U.S. history. With strong TV ratings so far in the playoffs, we can expect this year’s Super Bowl XLVII to match or exceed 111.3 million viewers, especially if the 49ers – Ravens contest is close for all four quarters.

But does the increase in attention mean an increase in prices? We took a look at some of the staples of the holiday to find out whether you’ll be paying more or less for your ultimate fan experience than in years past.

We found that most items – predictably – will increase in price, forcing you to pay a little more, but that TVs could be the biggest steal of gameday.

Going to the Game? Here’s Hoping You’re Not Trying to Watch Your Budget

SeatGeek estimates that the average open market ticket price for this year’s Super Bowl is currently $3,152. In comparison, SeatGeek calculated the final average open market ticket price for last year’s game at $2,900. That means you’re paying approximately $50 for every one minute of gameplay.

If you want to roll the dice, though, consider trying to score a ticket on gameday itself. SeatGeek notes that 2012 saw a firesale in tickets on the day of the Super Bowl. Day of sales in 2012 averaged $1,700 a ticket, down almost 50% from just a few days prior.

Will You Be Paying More for Party Supplies?

But enough with absurd prices – let’s move on to what the vast majority of football fans will be doing, which is staying local and hosting the party themselves. Here’s a look at the pricing on some essentials.

Chicken wings will cost you a bit more, according to the USDA. Frozen party chicken wings were averaging $2.52 a pound at major retail supermarkets from 1/4/13 – 1/10/13, up from $1.97 a pound during the same time frame in 2012.

Beer prices, though, shouldn’t blindside your budget. Per Beer Institute data, the estimated average domestic and import 6 pack beer price was $5.05 in 2011, up a bit from $4.66 in 2010. Beer prices were estimated at $4.66 in 2008 and 2009 though, as well, suggesting minimal recent year over year change. This is good news for those stocking up for Super Bowl drinking games.

Team jerseys will cost you more as well. When Nike unveiled new NFL jerseys on April 3rd of 2012, taking over exclusive outfitting rights from Reebok, Nike also rolled out a new pricing plan.

Nike’s new NFL jersey pricing structure in separated into three tiers:

  • The Game Jersey for $100
  • The Limited Jersey for $135
  • The Elite Jersey for $250

While fans will benefit from new jersey technology and enjoy sleeker, more refined style, each jersey will cost about $20 more than the comparable Reebok models of the past year.

What About that Shiny New TV?

Here’s the good news. If you’re one of the millions of fans that wants to score a new TV to see the big game on an appropriately hard-hitting display, you’ll get more bang for your buck than in any other Super Bowl season prior.

Prices for the highly popular 32-inch size dropped to all time lows in 2012 and have continued to drop into 2013.  But it’s not just as simple as older technology getting cheaper.

This January is a great month for HDTV buying, as new models with bigger and better bells and whistles recently debuted at CES. These new age TVs undercut everything currently on the shelves. January is typically a lean month for sales anyways, and with the struggles of big box consumer electronics retailers, merchants will be willing to offer deep discounts on your dream screen.

There’s also serious concern in the industry that the TV market might be oversaturated, as consumers turn away from second and third household TVs and to mobile screens that allow you to view on the go or from anywhere in the house. For consumers, that means that manufacturers and retailers have too much stock – which means that prices will keep dropping. Check out online coupon codes if you’re buying online, and if you visit an offline store try to negotiate on price.

But Will Consumers Still Spend on the Super Bowl?

Consumer confidence in America has taken a beating recently. The Reuters/University of Michigan index of consumer sentiment, an extremely closely watched measure of consumer attitudes about their personal finances and the state of the economy, dropped on Jan. 18th to a one-year low.

Widely expected to rise after the passing of the fiscal cliff, the poor preliminary Michigan consumer confidence number means it’s possible that perpetual fiscal crises in Washington and the expiration of the payroll tax holiday have taken their toll on consumers. The Super Bowl isn’t any ordinary day, however, and with Americans continuing to spend in January, consumers will likely still shell out to enjoy the biggest sports day of the year.