With less than a week before Christmas, you’ll find a host of bargains coming up as retailers and shoppers rush to meet their shopping goals for the season. Known in the retail world as Super Saturday, Dec. 20 is this year’s final Saturday before Christmas. The shopping holiday is characterized by major crowds – and deep discounts. To ensure your Super Saturday is full of super savings, follow our top strategies for snagging bargains.
Know What to Buy
Like all sales, Super Saturday discounts tend on focus on specific products. While most deals will be concentrated on clothing, you’ll also find markdowns on toys and home appliances. The TV department is another area to keep your eye on. Super Saturday is known for great deals on mid-size televisions (40 to 50 inches). To find the deepest discounts, look for TVs bundled with gift cards, soundbars and DVD or Blu-ray players.
It may seem logical to seek out shoe deals, but according to DealNews, you’re better off skipping any footwear purchases this weekend. The website’s calculations found that only 4% of Super Saturday shoe deals made the site’s Editor’s Choice cut, a notable drop from its average 12%.
As Christmas approaches, retailers and shoppers are feeling the pressure intensify. To meet the demand of increased traffic, a number of major retailers are extending their hours.
Macy’s is keeping its doors open from 7 a.m. through midnight. Store hours will vary at Gap locations, but look for earlier openings and later closings across the country. Department store Kohl’s, however, is taking the cake, with stores staying open for 100 straight hours. Catering to early birds and night owls alike, the retailer will open for business 24 hours a day, until 6 p.m. on Christmas Eve.
If you work unconventional hours, this is a great opportunity to hit the stores when shopping traffic is relatively low.
Utilize the Power of Apps
To navigate the sales this weekend, download some key shopping apps designed to save you money.
When you’re not sure where to make your purchase, mobile app RedLaser compares prices at the available stores in your area. Search or scan a product to compare prices, and enter your loyalty cards so you don’t miss out on a chance to earn points.
Offering similar services, the app PoachIt lets you track products, notifying you of any price drops. It also provides valid coupon codes to make sure you secure that discount.
Turn to the Internet
If you’d rather skip gift-giving than brave shopping crowds in December, don’t distress. While a number of online retailers’ deadlines for Christmas deliveries have passed, you’ll still have plenty of stores to choose from if you’re looking to shop online this weekend.
Aeropostale, Eddie Bauer, H&M, Lucky Brand Jeans, Madewell, Stein Mart and West Elm are just a few of the stores whose cutoffs for holiday deliveries fall this weekend or later.
Shop All Weekend
While Super Saturday gets the hype for major sales, shoppers who miss out on Saturday’s deals have no need to worry. Expect to see major markdowns on Sunday as well, since retailers are eager to meet their last-quarter goals in the final days before Christmas. You’ll also find a number of Super Saturday sales that last all through the weekend. Banana Republic is offering a 50% promotion through Dec. 21, while Kohl’s is running its deal right through Christmas Eve. According to DealNews, last year’s “Super Sunday” actually saw more deals than the day before – although the better bargains could be found on Saturday.
Written by Melinda Szell
Looking for sales at specific stores this weekend? Check out our roundup of this season’s Super Saturday discounts.