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REI Black Friday 2016 Ad — Find the Best REI Black Friday Deals

October 26, 2016
Black Friday Ad Leaks, Shopping
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We adhere to strict standards of editorial integrity. Some of the products we feature are from our partners. Here’s how we make money.

Don’t miss out on all of NerdWallet’s highly anticipated 2016 Black Friday ad leaks this season. Visit regularly for tips and announcements about the best holiday deals from your favorite retailers. Black Friday is Nov. 25.

Outdoor retailer REI hosts some of the best deals for nature explorers on many occasions, but Black Friday isn’t one of them. For 2016, REI will not host any Black Friday sales and instead repeats the #OptOutside campaign that was launched in 2015.

REI 2016 Black Friday deals

In addition to closing all 149 stores, the campaign’s initiative gives employees a paid day off to enjoy nature, while encouraging customers to do the same. Those who do go outside can use a special photo filter available on REI’s website and include the hashtag #OptOutside to share their adventures on social media.

During the 2015 #OptOutside campaign, REI stores were back in business on the Saturday after Black Friday, but didn’t promote any deals or sales.

In previous years, the closest to a Black Friday deal you would find at REI was at the pre-holiday sale, where shoppers could find 30-50% off select clothing and gear in the week leading up to Black Friday.

REI might sit out on Black Friday, but the store hosts tons of other sales throughout the year.

Are you thinking about an outdoor vacation? Now is the time to put your holiday spending towards meeting credit card sign-up bonuses and earning points you can use on hotel, dining and airfare since November historically has the best promotions for travel and airline cards. You can buy gifts for loved ones and maximize rewards for travel plans all with the same Black Friday shopping haul.

If you like shopping at REI, you’ll definitely want to check out the Black Friday deals at these similar stores: Dick’s Sporting Goods, Academy Sports+Outdoors and Gander Mountain.

Check out our full list of 2016 ad leaks for up-to-date deal news from a wide range of retailers.

Nina Tabios is a staff writer at NerdWallet, a personal finance website. Email: ntabios@nerdwallet.com.

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