Learning from user experience and feedback, Etsy does a wonderful job of delivering new features that sellers want to support the spirit of the handmade community. The Etsy community is a very loving and generous one where sellers often offer discounts as thank you gifts to their loyal customers for significant milestones like their 100th sale or shop anniversaries. Since Etsy launched their coupons feature in 2010, the only coupons that you could offer as a seller were Free Shipping coupons and Percent off coupons with limited attributes. This week, Etsy finally upgraded their coupons with new features! As sellers, you can now create coupons with a Fixed Discount amount and require a Minimum Purchase amount. Additionally, you can specify coupons to be Thank You Coupons that will be automatically emailed to your buyers after they purchase something from your shop to encourage repeat customers. A big upgrade from the old version, these new coupon features allow sellers more flexibility in offering discounts to customers while also gaining more sales.
New Coupon Features:
- Thank You Coupon
Check the “Thank You Coupon” checkbox to create a coupon that only gets sent to your customer once they buy something from your Shop. This is a fantastic way to reward your customers and thank them for shopping at your store while also encouraging them to shop with you again in the future. Your customers will be thrilled by the surprise coupon in their mailbox and will be happy with their positive shopping experience.<br/ ><br/ >
- Fixed Discount Type
There are three Discount Types now -Free Shipping, Percent Discount, and Fixed Discount. The new Fixed Discount is useful to offer a specific dollar amount discount instead of just a percentage discount so you know exactly how much of a discount your customers will receive. Plus, you can now specify Free Shipping coupons to be for US Addresses only since shipping Internationally almost always costs a lot more than shipping domestically.<br/ ><br/ >
- Minimum Purchase Amount
Now, you can require your customers to purchase a minimum amount before the coupon can be applied. This feature pairs perfectly with your discounts to ensure that you stay on top of your profit margin and don’t take a loss by offering sales.
If you were hesitant to offer coupons in the past, these new coupon options offer more ways to customize coupons for your Etsy shop. Not only do customers enjoy saving money, but you gain customer loyalty by sharing coupon codes to reward and keep track of repeat sales as a way of showing your appreciation for each sale. Offering coupons and especially Thank you coupons are excellent tools for fostering repeat business and earning loyal customers. Now’s a great time to check out these new coupon options in your Etsy shop and evaluate your current discount codes to add minimum purchase requirements and add fixed dollar discount coupons and thank you coupons.