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Consumers to Say ‘Hello’ to Apple Announcement on Oct. 27

Oct. 24, 2016
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Apple thrilled techies with a new iPhone and Apple Watch in September, but the company isn’t done with announcements this year.

Apple’s next big day is Thursday, Oct. 27. And the only hint it’s giving? A landing page on its website with the message “hello again.”

» MORE: Apple store guide

The online rumor mill is operating in overdrive, and media outlets such as Engadget and Fortune predict that the event will focus on laptops — particularly a new and improved MacBook Pro. (The word “hello” accompanied the original Macintosh announcement in 1984.) Apple prediction website MacRumors expects features to include a thinner design, a pressure-sensitive trackpad and an OLED touch panel.

Regardless of the specifics of the new product or products, you can bet on a few things. One, your entire Twitter feed will be taken over by #Apple coverage. Two, orders will flood in for the new products. And three, retailers will roll back prices on previous generation models.

That’s exactly what happened when the iPhone 7 followed up the iPhone 6S. And with Black Friday just about a month away, Apple products are certain to be among the doorbuster deals at stores such as Best Buy and Wal-Mart.

The Apple keynote will happen Oct. 27 at 10 a.m. PDT. You can watch it unfold live on Apple’s website here.

Courtney Jespersen is a staff writer at NerdWallet, a personal finance website. Email: courtney@nerdwallet.com. Twitter: @courtneynerd.