Small Businesses Take Page from Halloween Pop-Up Shop Playbook

Small Business
You can trust that we maintain strict editorial integrity in our writing and assessments; however, we receive compensation when you click on links to products from our partners and get approved. Here's how we make money.
small business Halloween

It’s the season when mega Halloween marts are popping up in malls around the country, overflowing with witch hats, grotesque makeup, fake spider webs and, this year, costumes from Disney’s “Frozen.”

The biggest seasonal players in this industry – Spirit Halloween and Halloween Express – together operate nearly 1,400 pop-up franchises throughout North America, according to IBISWorld analyst Britanny Carter.