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Small Businesses Take Page from Halloween Pop-Up Shop Playbook

Oct. 29, 2014
Small Business
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It’s the season when mega Halloween marts are popping up in malls around the country, overflowing with witch hats, grotesque makeup, fake spider webs and, this year, costumes from Disney’s “Frozen.”

The biggest seasonal players in this industry – Spirit Halloween and Halloween Express – together operate nearly 1,400 pop-up franchises throughout North America, according to IBISWorld analyst Britanny Carter.