What do cost-conscious travelers want?
That’s the question InterContinental Hotels Group (IHG) executives set out to answer with their new line of affordable hotels.
Unimpeachable cleanliness and a fresh new feel? Yes.
The ability to pick your exact room? Sure.
Limp bacon and heat-lamp pancakes at the breakfast buffet? Pass.
A price point around $15 per night less than the average Holiday Inn Express? Definitely.
The answer they came up with is, in a word, Avid — the newest hotel group in the IHG portfolio. Known for everything from luxury Kimpton resorts to budget mainstay Holiday Inn Express properties, IHG has created Avid with the stated mission of being “ … the future of everyday travel, where the essentials are done right. Every time.”
The first Avid opened in late summer 2018 in Oklahoma City, and at least 130 are on the horizon. Here’s what else IHG members and anyone looking for a comfortable night’s sleep can expect:
- Cold breakfast items like yogurt, cereal, muffins, hard-boiled eggs and fresh fruit will be offered in lieu of a hot breakfast buffet. Coffee will be available in the lobby 24/7.
- Rooms that practically fetishize sleep will feature custom mattresses, high-quality bedding, blackout roller shades, and sound-reducing headboard and door.
- Hard-surface floors will eliminate the “eww” factor for travelers squeamish about germ-friendly carpeting.
- Smart entertainment systems will make it simple to stream just about anything from your personal device to the in-room TV screen.
- A 24-hour market lets you buy soft drinks, snacks and sundries without having to leave the hotel.
- Locations for the remaining Avid properties have not been announced yet. Until then, we’ll have to wait to see whether IHG has achieved its goal of perfecting affordable everyday travel.
How to maximize your rewardsYou want a travel credit card that prioritizes what’s important to you. Here are our picks for the best travel credit cards of 2018, including those best for:
- Airline miles and a large bonus: Chase Sapphire Preferred® Card (Earn 50,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $625 toward travel when you redeem through Chase Ultimate Rewards®).
- Flat-rate travel rewards: Capital One® Venture® Rewards Credit Card (Earn unlimited 2 miles per dollar on every purchase).
- Premium travel rewards: Chase Sapphire Reserve® (Get 3 points per dollar on travel and dining at restaurants worldwide and 1 point per dollar on all other purchases).
- No annual fee: Bank of America® Travel Rewards credit card (Earn unlimited 1.5 points per dollar spent on all purchases, with no annual fee).
- Luxury perks: The Platinum Card® from American Express (Get 5 points per dollar on flights booked directly with airlines or through American Express Travel, plus get access to the Global Lounge Collection). Terms Apply.
Planning a trip? Check out these articles for more inspiration and advice:
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