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Affordable, Essentials-Focused Hotel Chain Launches

Oct. 19, 2018
Travel, Vacations & Trip Planning
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What do cost-conscious travelers want?

That’s the question InterContinental Hotels Group (IHG) executives set out to answer with their new line of affordable hotels.

Unimpeachable cleanliness and a fresh new feel? Yes.

Bathtub? No.

The ability to pick your exact room? Sure.

Limp bacon and heat-lamp pancakes at the breakfast buffet? Pass.

A price point around $15 per night less than the average Holiday Inn Express? Definitely.

The essentials

The answer they came up with is, in a word, Avid — the newest hotel group in the IHG portfolio. Known for everything from luxury Kimpton resorts to budget mainstay Holiday Inn Express properties, IHG has created Avid with the stated mission of being “ … the future of everyday travel, where the essentials are done right. Every time.”

The first Avid opened in late summer 2018 in Oklahoma City, and at least 130 are on the horizon. Here’s what else IHG members and anyone looking for a comfortable night’s sleep can expect:

  • Cold breakfast items like yogurt, cereal, muffins, hard-boiled eggs and fresh fruit will be offered in lieu of a hot breakfast buffet. Coffee will be available in the lobby 24/7.
  • Rooms that practically fetishize sleep will feature custom mattresses, high-quality bedding, blackout roller shades, and sound-reducing headboard and door.
  • Hard-surface floors will eliminate the “eww” factor for travelers squeamish about germ-friendly carpeting.
  • Smart entertainment systems will make it simple to stream just about anything from your personal device to the in-room TV screen.
  • A 24-hour market lets you buy soft drinks, snacks and sundries without having to leave the hotel.
  • Locations for the remaining Avid properties have not been announced yet. Until then, we’ll have to wait to see whether IHG has achieved its goal of perfecting affordable everyday travel.

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