Virgin Atlantic and Virgin Group have created a loyalty rewards program to cover all its brands. A new company, called Virgin Group Loyalty Co., will be launched in 2019, to manage the program, according to Virgin. It will be owned by the U.K.-based Virgin Group and U.S.-based Delta Air Lines.
The new program will offer members the chance to earn and redeem miles, which is the currency of Virgin Atlantic’s Flying Club frequent flyer program. Flying Club members will still be able to earn and redeem miles with Virgin Atlantic, Delta and other partners. No other details were revealed, but the airline said members also will be able to expand the ways they can collect and spend miles on different products and services.
» Learn more: How to get started with frequent flyer programs
Some of the airline’s partners such as Chase Ultimate Rewards, Citi ThankYou Rewards, Hilton Honors, and Marriott Rewards let users convert their points into Flying Club points at varied conversion rates.
The Virgin Group Loyalty program will also integrate Virgin Red, a loyalty app that let users earn points through competitions and other offers.
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