San Francisco, CA

CRM Manager

NerdWallet is strategically scaling its CRM initiatives and team and is seeking an Associate CRM Marketer to develop, implement, launch, test, and monitor results for customer relationship management programs that utilize dynamic content and event triggers to onboard, activate, and retain members. Specifically, this person will be responsible for driving daily as well as long term program results.

Where you can make an impact:

  • Develop and launch CRM marketing programs across email, push and direct mail programs
  • Build and refine audience/event-based communication triggers across the member user-journey
  • Implement audience segmentation strategies, partnering with team members
  • Work regularly with internal cross-functional and external solution partners including Product, Engineering, Program Management, and Creative
  • Drive campaign optimization via A/B and other testing methodology
  • Monitor and report results on program and campaign analysis

You have:

  • Knowledge of overall email processes and ESP platforms
  • Experience in launching audience specific dynamic content lifecycle and event-triggered CRM programs
  • Excellent interpersonal skills and ability to drive cross-functional collaboration
  • Effective oral and written communication skills
  • Strong project management skills
  • Strong analytical skills
  • Knowledge of HTML and CSS for email design and manipulation
  • Ability to work under the pressure of multiple projects and deadlines by prioritizing workload and managing frequent changes

Nice to have:

  • Previous experience with Financial Products
  • Experience with Iterable
  • Experience with Direct Mail marketing
  • Knowledge of SQL

Your experience:

  • Bachelor's degree
  • 2+ years of experience in direct marketing
  • 2+ years of experience developing email campaigns with an email campaign management system (ex. Iterable, Marketo, Responsys, ExactTarget/SalesForce Marketing Cloud, etc.)
  • Experience collaborating with multiple stakeholders in a matrixed organization
  • Self-starter, detail oriented
  • Highly motivated, proactive, problem solver

What we offer: 

  • Competitive compensation package
  • 401(k) with company match
  • 100% paid premiums for medical, dental and vision for employee and their dependents
  • Paid maternity and paternity leave
  • Commuter, gym and cell phone stipend
  • $500 enrichment stipend towards learning and development for your role
  • Catered lunches daily, free dinner, and kitchens stocked full of snacks 
  • Onsite coffee bar with baristas
  • Company happy hours, social events and outings
  • Generous, flexible vacation 

NerdWallet is committed to pursuing and hiring a diverse workforce and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of any characteristic protected by applicable federal, state or local law.

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