San Francisco, CA

Senior Organic Growth Manager

NerdWallet is seeking a strategic, analytical, and growth-oriented marketer to join our team. In this role, you will be responsible for leading the organic user acquisition strategy for our Credit Cards vertical (our largest business vertical).  You’ll do this by: developing a deep understanding of consumer needs, identifying new opportunities for traffic growth that align with our product roadmap, defining key strategic initiatives, prioritizing content team efforts associated with the vertical, driving rapid testing to improve site engagement and membership conversion, and leading cross-functional execution. The Senior Organic Growth Manager is a cross-functional and high-visibility role that will have you partnering closely with product managers, editorial content, PR, brand marketing, and many more Nerds (including senior stakeholders) across the organization. 

Where you will make an impact:

  • Drive profitable visitor growth for Credit Cards, which will have a direct impact on NerdWallet’s overall performance
  • Develop an overall acquisition strategy with particular emphasis on SEO. Identify and prioritize top opportunities, and ensure alignment across product, content, and marketing teams through effective communication and actionable recommendations
  • Drive, communicate and evangelize innovative, high-impact Credit Cards acquisition plans across audience channels 
  • Understand consumer pain points specific to Credit Cards and develop a user-first experience through skilled analysis to address consumer needs
  • Consistently HBML (Hypothesize, Build, Measure, Learn)
  • Own the user acquisition top-line for Credit Cards (you’ll be accountable for these key metrics and responsible for understanding trends and performance, forecasting audience growth, and identifying opportunities to drive incremental revenue through organic traffic growth)

You are:

  • Biased to action: you’re able to quickly make decisions to drive execution with little oversight, you take responsibility and initiative for shaping strategy and execution
  • Data-driven and analytical: you’re skilled at turning data points into actionable insights, and you focus on 80:20 analysis (prioritizing speed over perfection)
  • Structured thinker: you’re able to break down opportunities into specific drivers, hypotheses and frameworks to structure your team’s thinking, to generate action plans, and to align stakeholders
  • Strategically-minded: you’re able to identify and prioritize strategic initiatives; eager to “think big” about attracting consumers to NerdWallet
  • Highly effective influencer: you’re able to build strong cross-functional partnerships and act as a thought-partner, you work quickly and collaboratively to drive complex projects forward, and others look to you for solutions amid uncertainty
  • High-energy, with a company-first attitude: you are motivated to work hard in a fast-paced environment, and enjoy balancing numerous priorities and demands

Your experience:

  • 3-5 years of work experience in growth marketing, strategy consulting, or business operations at a high growth company (preferably with a B2C focus)
  • Demonstrated track record of delivering business outcomes and/or products that move the needle on company metrics
  • Proficient in using analytics tools to drive business insights, ideally SQL or Looker. (Experience in Excel, Tableau, SEO tools or A/B testing tools a plus)

Nice-to-have’s:

  • Strong experience with SEO, performance marketing, and web user experience (UX) 
  • Experience working with Editorial Content teams

What we offer: 

  • Competitive compensation package
  • 401(k) with company match
  • 100% paid premiums for medical, dental and vision for employee and their dependents
  • Paid maternity and paternity leave
  • Commuter, gym and cell phone stipend
  • $500 enrichment stipend towards learning and development for your role
  • Catered lunches daily, free dinner, and kitchens stocked full of snacks 
  • Onsite coffee bar with baristas
  • Company happy hours, social events and outings
  • Generous, flexible vacation 

NerdWallet is committed to pursuing and hiring a diverse workforce and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of any characteristic protected by applicable federal, state or local law.

 

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