Jim Ludwick founded MSFP in late 2002. His desire was to enable his clients to make good financial decisions by providing objective advice and recommendations without conflicts of interest. He expanded the practice as former clients and friends in Southern California requested help during frequent visits to his former hometown of Santa Barbara where his children and grandchildren reside. The firm now has offices in five cities including New York City and Burlingame, California. Jim does a lot of advice giving via Skype and other media services.