Harness Wealth Review 2021: Pros, Cons and How It Compares

Harness Wealth curates and connects financial, tax and estate planning firms with individuals based on their specific needs — at no cost to the client.

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Our Take

5.0

NerdWallet rating 

The bottom line: Harness Wealth isn't itself a financial advisory firm — the company serves to connect clients to carefully vetted firms. Advisors on the platform typically charge a 1% management fee and require a minimum of $250,000 in investable assets, but flat-fee financial planning services are also available with no minimum.

Harness Wealth

on Harness Wealth's website

on Harness Wealth's website

Fees

1%

per year

Account Minimum

$250,000

Promotion

$250 off

one year of financial or tax planning

Pros & Cons

Pros

  • Reduces uncertainty when selecting a financial advisor.
  • Access to a range of services, including investment management and financial, tax and estate planning.
  • Easy to get started.
  • Advisors offer complimentary consultations.
  • No fee for using Harness Wealth to find an advisor.

Cons

  • The firms Harness works with may have higher fees.
  • Firms require $250,000 asset minimum for investment management. (No minimum for a one-time financial plan.)

Compare to Other Advisors

Harness Wealth
Vanguard Personal Advisor Services
Zoe Financial
NerdWallet rating 
NerdWallet rating 
NerdWallet rating 
Fees

1%

per year

Fees

0.30%

management fee

Fees

Varies by advisor

Account Minimum

$250,000

Account Minimum

$50,000

Account Minimum

$0

Promotion

$250 off

one year of financial or tax planning

Promotion

None

no promotion available at this time

Promotion

None

no promotion available at this time

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Full Review

Harness Wealth answers one of the most common questions among those looking for wealth management services: Where do I start?

The company matches individuals with vetted financial advisory firms. In as little as a few minutes, you can fill out your profile (which includes questions regarding upcoming or recent financial changes, your current financial situation, advisor and communication preferences, the industry in which you work and more) and receive two to three firm recommendations especially well-suited for you.

From there, a personal concierge will reach out to help navigate the selection process. The concierge will answer questions regarding how the firms compare, their pricing and the services you need. Concierges also handle all scheduling, setting up complimentary meetings with the firms who make your shortlist. All of this is done swiftly, 100% digitally and at no cost to you.

Harness Wealth has a robust evaluation process, saving users from manually sifting through the compliance certifications, fees, services, technology and experience of individual advisory firms. In total, firms are evaluated on more than 120 attributes, and the over 1,000 firms that work with Harness are narrowed down to just two or three for your review.

» Compare to other options: The

Onboarding process. If you’re looking for services but don’t know where to start, Harness Wealth’s combination of a proprietary search algorithm and dedicated concierge takes a lot of the uncertainty out of the process.

The response time is impressive, too. Not only is the curation process virtually instant, but the service will set up free consultations with prospective firms within 24 hours. Beyond that, the concierge will manage the secure transfer of documents, as well as the relationship between clients and their chosen firm.

Flat-fee financial plan option. Individuals who don’t meet the minimum investable assets threshold or solely want financial planning and not investment management can still benefit from Harness Wealth’s advisor-matching service. For a one-time fee of between $2,000 and $3,000, clients will receive a detailed financial plan from a certified financial planner that will help them manage expensive purchases, plan for long-term savings goals and find new financial opportunities.

Holistic wealth management. While this review focuses mainly on Harness Wealth’s financial advisory firms, the company also offers its service for tax and estate-planning firms. This means clients can build and manage an entire wealth management team through a single portal. The team will work together through Harness Wealth to maximize a client’s financial situation, no matter how complex.

That said, clients can also opt to use Harness to find only the expert advisor they need, whether that’s for financial, tax or estate planning (though each firm will come with its own fee structure).

Firm selection. The advisory firms on the Harness Wealth platform are tailored to your profile, but before they are ever presented to you, these firms pass an extensive evaluation process. To be considered for a Harness referral, financial advisory firms must be registered with the U.S. Securities and Exchange Commission and act as fiduciaries, meaning the client’s best interest must always come first. Firms must be fee-only, and no decisions or products can be made or recommended based on commissions. Any firm that charges fees above 1.5% of assets under management must at least include tax, estate planning and family office services with its offering. Moreover, firms must have up-to-date technology, defined cybersecurity policies and no significant data breaches in the last five years.

Investment strategies. As for the investment portfolios built by the firms, you’ll find just about anything you’re looking for, from straightforward long-term investment options to strategies specific to unique situations. Examples of speciality strategies used by some of the partner firms include:

Transparency. Harness Wealth clearly defines how it selects the firms it works with and how they’re matched with you. The platform offers prompt communication throughout the process via email and on-site chat, and highlights what kind of clients are a good fit for each advisor.

The company is also transparent in explaining its own business to potential clients: Harness generates its revenue from the referrals it makes, but only after clients develop long-term, ongoing relationships with the firms they choose. To that end, Harness offers a 100% first-year guarantee. If the client isn’t satisfied with the firm they choose, Harness will refund 100% of their fees.

Firm account minimums and fees. The matching services offered by Harness Wealth are free to you; however, the firms it works with require a minimum of $250,000 in investable assets and charge fees of around 1% of your assets per year.

If you’re looking for a traditional human advisor, that minimum and fee structure is standard in the industry and Harness Wealth may be a good way to find one. But if you only want investment management and your portfolio is relatively straightforward, a robo-advisor may be a better option. Robo-advisors offer automated portfolio management, so they charge lower fees than human advisors and require lower minimum investments.

» See our picks for the

Harness Wealth is an appealing option for individuals who have already established some level of wealth and have so far managed it on their own, through a traditional wirehouse advisor, or through a robo-advisor, but are now looking for a more tailored wealth-management experience. The service would also be beneficial to anyone whose financial situation has grown so complex and sophisticated it requires unique expertise. Often, this may come in the form of an inheritance, marriage, divorce or other milestone event.

To vet on your own as many financial advisory firms as Harness does — and then on top of that, find one that fits your specific needs — would require a significant time investment. Harness Wealth does the work for you for no fee, and the account minimums and fees of the partner firms are on par with traditional financial advisors.

on Harness Wealth's website

How do we review financial advisors? Here’s our methodology.

NerdWallet’s comprehensive review process evaluates and ranks the largest U.S. brokers by assets under management, along with emerging industry players, using a multifaceted and iterative approach. Our aim is to provide an independent assessment of providers to help arm you with information to make sound, informed judgments on which ones will best meet your needs.

DATA COLLECTION AND REVIEW PROCESS

We collect data directly from providers, and conduct firsthand testing and observation through provider demonstrations. Our process starts by sending detailed questionnaires to providers to complete. The questionnaires are structured to equally elicit both favorable and unfavorable responses from providers. They are not designed or prepared to produce any predetermined results. The questionnaire answers, combined with product demonstrations, interviews of personnel at the providers and our specialists’ hands-on research, fuel our proprietary assessment process that scores each provider’s performance across more than 20 factors. The final output produces star ratings from poor (one star) to excellent (five stars). Ratings are rounded to the nearest half-star.

RATING FACTORS

Evaluations vary by provider type, but in each case are based upon the weighted averages of factors that include but are not limited to: advisory and account fees, account minimums and types, investment selection, investment expense ratios, trading costs, access to human financial advisors, educational resources and tools, rebalancing and tax minimization options, and customer support including branch access, user-facing technology and mobile platforms.

Each factor can involve evaluating various sub-factors. For instance, when gauging the investment selections offered by robo-advisors, 80% of the score is based on the potential for diversification (how well-diversified a resulting portfolio of investments could be) combined with the availability of specialty portfolios and level of customization for investors. Expense ratios form an additional 10% of the score, and low or no management fee the remaining 10%.

FACTOR WEIGHTINGS

The weighting of each factor is based on our team’s assessment of which features are the most important to consumers and which ones impact the consumer experience in the most meaningful way. The factors considered, and how those factors are weighted, change depending upon the category of providers reviewed.

INFORMATION UPDATES

Writers and editors conduct our broker reviews on an annual basis but continually make updates throughout the year. We maintain frequent contact with providers and highlight any changes in offerings.

THE REVIEW TEAM

The review team comprises seasoned writers, researchers and editors who cover stocks, bonds, mutual funds, index funds, exchange-traded funds, alternative investments, socially responsible investing, financial advisors, retirement and investment strategy on a daily basis. In addition to NerdWallet, the work of our team members has been published in The New York Times, The Washington Post, Forbes, USA Today, Bloomberg News, Nasdaq, MSN, MarketWatch, Yahoo! Finance and other national and regional media outlets.

The combined expertise of our Investing team is infused into our review process to ensure thoughtful evaluations of provider products and services from the customer perspective. Our writers and editors combine to have more than 70 years of deep experience in finance, ranging from a former Wall Street Journal reporter to a former senior financial advisor at Merrill Lynch.

CONFLICTS OF INTEREST

While NerdWallet does have partnerships with many of the reviewed providers, we manage potential conflicts of interest by maintaining a wall between our content and business operations. This wall is designed to prevent our writers and the review process from being influenced or impacted by our business partnerships. This way, all reviews can provide an unbiased review that serves the interests of our users. For more information, see NerdWallet’s editorial guidelines.