
Ceri Roberts
Lead Writer & Content Strategist
Ceri Roberts is a Lead Writer and Content Strategist at NerdWallet, with expertise in business lending. Previously at GoHenry, the financial education app and debit card for kids, she has 25 years' experience in print and online journalism, and has written for publications including The Telegraph and The Times. Thanks to her long freelance career, Ceri keenly understands the challenges that business owners face, and is committed to finding practical solutions to support the small business community.
Ceri's picks
Compare Credit Cards
Finding the best credit card for you is essential. Choose carefully and you could save money on interest and fees, spread the cost of an expensive purchase, earn rewards, and…
The latest from Ceri
Compare Startup and New Business Credit Cards
A business credit card can help you manage cashflow and grow your business, and they are often more accessible to startups and new businesses than other types of finance. Compare…
Compare Business Rewards and Cashback Credit Cards
Business reward credit cards can top up your spending with extra perks, such as loyalty points, vouchers or cashback. Find out how they work, whether they may be right for…
Compare Business Credit Cards
A business credit card can help you manage your business spending and support growth. Compare our top rated business credit cards to help you boost cash flow, save money, and…
Find What Your Customers Really Want and Give Them More of it
Welcome to Entrepreneur Spotlight, a series where our Nerds ask small business owners to share their secrets and the lessons they’ve learned. Here, Rachel Holland, owner of luxury home fragrance…
Growing Your Business is Harder Than Starting it
Welcome to Entrepreneur Spotlight, a series where our Nerds ask small business owners to share their secrets and the lessons they’ve learned. Here, Maya Haiman-Eilon, co-founder of Mont58 Coffee, explains…
Business is Really About People
Welcome to Entrepreneur Spotlight, a series where our Nerds ask small business owners to share their secrets and the lessons they’ve learned. Here, Julian Parmiter, co-founder and CEO of Create…
We Focused on Being Financially Self-Sufficient
Welcome to Entrepreneur Spotlight, a series where our Nerds ask small business owners to share their secrets and the lessons they’ve learned. Here, husband-and-wife team Maria Romero and Emanuel Ferrandez,…
Pricing as a solopreneur: Lessons from Lisa the Pet Sitter
After a 35-year career as a veterinary nurse, Lisa Gold set up as a sole trader. Her business, Lisa the Pet Vet Sitter, combines her love of animals with her…
“One Income Stream Isn’t Enough”
Welcome to Entrepreneur Spotlight, a series where our Nerds ask sole traders and small business owners how they’ve overcome challenges to become more financially resilient. Here, single mum Elaine Murray…
You Have to Keep Going Forward Every Day – And Not Look Backwards
Welcome to Entrepreneur Spotlight, a series where our Nerds ask small business owners to share their secrets and the lessons they’ve learned. Here, James Colbourne, owner of Cricklewood Coffee Roasters,…
How I Grew my Online Business by 275,000 Visitors Per Month
Welcome to Entrepreneur Spotlight, a series where our Nerds ask small business owners to share their secrets and the lessons they’ve learned. Here, Georgina Atwell, founder of children’s book review…
We Aim For Natural Growth
Welcome to Entrepreneur Spotlight, a series where our Nerds ask small business owners to share their secrets and the lessons they’ve learned. Here, Ricky Miller, co-founder of acclaimed comic book…
Temp Staff Aren’t a Stop-gap, They’re Growth Insurance
Welcome to Entrepreneur Spotlight, a series where our Nerds ask small business owners to share their secrets and the lessons they’ve learned. Here, experienced recruiter Abby Robbins explains why practicing…
My Business Was Two Days Away From Going Bust – Now It’s Thriving
Welcome to Entrepreneur Spotlight, a series where our Nerds ask sole traders and small business owners how they’ve overcome challenges to become more financially resilient. Here, James Biggin tells NerdWallet…
How I Built a Global Business
From her farm in Cornwall, Caroline Rimmer ships wool and felt products all over the world, using Etsy and her own website to reach a global community of crafters. She…



