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Ceri Roberts

Ceri Roberts

Lead Writer & Content Strategist
Ceri Roberts is a Lead Writer and Content Strategist at NerdWallet, with expertise in business lending. Previously at GoHenry, the financial education app and debit card for kids, she has 25 years' experience in print and online journalism, and has written for publications including The Telegraph and The Times. Thanks to her long freelance career, Ceri keenly understands the challenges that business owners face, and is committed to finding practical solutions to support the small business community.

Ceri's picks

Compare Credit Cards

Finding the best credit card for you is essential. Choose carefully and you could save money on interest and fees, spread the cost of an expensive purchase, earn rewards, and…

The latest from Ceri

Compare Startup Business Loans

Looking for a loan for your startup business? Our guide to the best business startup loans will help you find the right lender for your small business.

Compare Sole Trader Business Loans

Finding the right sole trader business loan can help you manage cash flow, fund new equipment or support growth. Compare loans tailored to sole traders and check your eligibility without…

Compare Limited Company Business Loans

Looking to grow your limited company or steady its cash flow? Business loans can provide quick access to the capital you need. Discover the types of limited company loans available,…

Compare Short-Term Business Loans

If your business needs funding fast, a short-term business loan could be the answer. These loans are usually easy to apply for and some lenders release funds the same day,…

Compare Business Rewards and Cashback Credit Cards

Business reward credit cards can top up your spending with extra perks, such as loyalty points, vouchers or cashback. Find out how they work, whether they may be right for…

Compare Startup and New Business Credit Cards

A business credit card can help you manage cashflow and grow your business, and they are often more accessible to startups and new businesses than other types of finance. Compare…

Compare Business Credit Cards

A business credit card can help you manage your business spending and support growth. Compare our top rated business credit cards to help you boost cash flow, save money, and…

Compare Business Loans

Every business needs capital to grow – but finding the right type of loan depends on what you want to achieve. Whether you’re managing cash flow, buying equipment, or expanding,…

Best Small Business Loans

Every small business is different, and so are the lenders. Compare loans built for startups, sole traders, and growing SMEs. Find out in minutes which lenders could actually approve your…

Winning Awards Gives You Extra Credibility

Welcome to Entrepreneur Spotlight, a series where our Nerds ask small business owners to share their secrets and the lessons they’ve learned. Here, Cheryl Laidlaw, owner of Reyl Design Group,…

Compare Balance Transfer Credit Cards

You can save on interest when you transfer your credit card debt to a balance transfer card – which means you can pay it off much faster. Read on to…

How to Choose a Business Credit Card

Want to get a business credit card but don’t know where to start? Read our guide to find out how to choose the credit card that’s right for your company.

Compare Reward Credit Cards

The best reward credit cards could earn you hundreds of pounds each year in points, vouchers or Air Miles – but you only stand to save if you clear your…

Compare Cashback Credit Cards

Cashback credit cards give you a cash reward when you spend. However, these rewards can be cancelled out by interest and charges unless you clear your bill in full each…

Your First Credit Card: A Complete Guide to the Best Cards For Beginners

Getting your first credit card can feel like a significant financial milestone, but do you really need one? What type of card should you choose? And how do you apply?…
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