Best-Of Awards guidelines

Here you'll find some guidelines to help you use our Best-Of Award assets correctly — including our badges, colors and patterns. If you have questions, please reach out to [email protected]

The assets + toolkit

Congratulations on your win! We're excited to see how you celebrate and advertise your NerdWallet Best-Of Award. Below, we've provided links to download your assets and sample executions to show how badges can be leveraged. By downloading these assets, you're agreeing to our terms of service for the use of these designs.

  • Best-Of Award badges

    Badges can be used across a number of marketing efforts from homepages to direct mail and so much more. The badge for your specific win can be found in the link below. When using your badge, please be mindful of background colors — we've provided multiple badges to ensure you find the best match.

best-of awards examples

Examples of Best-Of Awards badge placement

  • Image

    Logo usage

    When pairing your logo with the NerdWallet logo, please ensure there's good visual balance. The space between the logos and the 1px divider should be the same as the height of the "N" logo mark.

  • Image

    Color and pattern

    We invite you to incorporate our branded color palette and patterns into your marketing materials — from display ads to social and more. The download button below will supply you with everything you need.

Communicating your win

  • If the category has one winner, we recommend: [PRODUCT NAME], NerdWallet's 2019 winner for [AWARD]
  • If the category has multiple winners, we recommend: [PRODUCT NAME], one of NerdWallet's 2019 winners for [AWARD]

Download your assets now

By downloading our Best-Of Award assets, you're agreeing to our terms of service.

Frequently asked questions

Yes, we need to approve any creatives, and it will likely need to go through our legal team which will take a week or so. Please send all collateral for approval to [email protected].

Yes, of course! Please use the following: NerdWallet is on a mission to provide clarity for all of life’s financial decisions. As a personal finance website and app, NerdWallet provides consumers with personalized, unbiased and actionable insights so they can make smart money moves. From finding the best credit card to buying a house to investing their next dollar, and more, NerdWallet is there to help consumers make financial decisions with confidence. Consumers have free access to our expert content and comparison shopping marketplaces, plus a data-driven membership experience, which helps them stay on top of their finances, and save them time and money, giving them the freedom to do more. For more information, visit

Yes, we'd love to see a mockup of your creative before we approve. Please email [email protected].

Yes, of course. Confirm, by viewing our 2018 Best-Of Award winners and if you need access to past badges, please email us at [email protected].

Yes. Please send to [email protected] and give us at least 48 hours to review and approve any press releases.

NerdWallet's award winners are chosen through a rigorous evaluation process involving roughly three dozen writers and editors. For each financial product, we assess the features that we believe are most important to consumers. NerdWallet's ratings formulas for credit cards, for example, consider the type of card being reviewed (such as cash back, travel or balance transfer) and the card's rates, fees, rewards and other features. For mortgages, we considered loan types and loan products offered, online capabilities, online mortgage rate information, customer service and complaints filed with the Consumer Financial Protection Bureau.

NerdWallet’s awards are given annually to the best of the best. Our other lists of top products throughout the year may be longer than the lists of award winners, offer additional consumer choices and get updated as products change, products are discontinued and new products emerge.