Will 2024 Be a Big Year for Layoffs?

Despite job cuts in tech and media making headlines, most industries aren’t trimming their workforces.
Anna Helhoski
By Anna Helhoski 
Edited by Rick VanderKnyff

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You’re probably seeing headlines almost daily screaming about layoffs, layoffs, layoffs. The ubiquity of those stories may make you worry about your own job stability.

There was a 10% increase in layoffs last year from the previous year — 19.8 million in 2023 compared with 17.6 million in 2022, according to an analysis of Bureau of Labor Statistics data.

But monthly layoffs throughout 2023 were actually slightly below pre-pandemic levels after a massive spike during the start of the pandemic, BLS data shows.

“I'm cautiously optimistic. I think there are some signs that we'll still see robust demand for workers, be that through hiring or a relative absence of layoffs,” says Nick Bunker, economic research director for North America at the Indeed Hiring Lab, which tracks employment trends.

The current job market is incredibly resilient, and labor market indicators show that workers who are laid off aren’t likely to stay unemployed for long. The unemployment rate has stayed steady between 3.4% and 3.9% since December 2021. Unemployment claims, meanwhile, are largely in line with pre-pandemic claims, Department of Labor data shows. That goes for initial claims — by those unemployed for the first time — and for continued unemployment claims — those who have remained unemployed beyond an initial claim.

“I'm not particularly concerned,” says Elise Gould, an economist at the Economic Policy Institute, a Washington, D.C., think tank.

If economists aren’t panicked, it means you probably shouldn't be either. Unless, of course, you’re in one of the sectors that’s seen an uptick.

Where are layoffs happening?

Gould and Bunker both say layoffs are largely siloed in the information sector, which includes both tech companies and media companies (hence all those layoff headlines). They say that shedding is likely to continue into 2024.

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In the scope of the entire labor market, tech and media remain the outliers when it comes to layoffs, Bunker says. “This time last year there were concerns about what’s happening to the tech or media industries or the broader information sector. And you could see from the data that layoffs did tick up, but that was not representative of what you saw in the rest of the market — it didn’t spread out.”

The transportation and warehousing industry has also seen a rise in layoffs since companies began downsizing after more rapid expansion during the pandemic. But employment in the sector is still well above pre-pandemic levels.

Among other sectors, a Feb. 1 report by Challenger, Gray and Christmas, an outplacement company, shows the financial industry has had the most job cuts so far in 2024 with a total of 23,238 in January. That’s the highest monthly layoffs among financial companies since September 2018.

Gould says layoffs like these aren’t necessarily signs of industrywide distress. Some reflect the churn that happens in the economy in any given month — jobs lost are offset by jobs added, she says. Throughout 2023, the amount of jobs added often exceeded expectations. That trend remained in January: The amount of jobs added was double what was projected.

“There’s a lot moving,” says Gould.

Some other areas with layoffs include the food industry, which announced 6,656 layoffs, the highest number since November 2012. The retail industry announced 5,364 cuts in January — a 4,776% increase from December. But take that big, scary percentage with a grain of salt: Layoffs happen every year in the retail industry after the holidays are over because companies hire a ton of temporary workers to meet demand.

Layoffs spiked among tech companies in 2023

Last year was not a good one for tech and neither was the one before that. Let’s face it — this year isn’t looking much better. In 2023, more than 1,190 tech companies laid off some 262,000 workers, according to layoffs.fyi, which tracks layoffs in the tech industry.

The biggest layoffs in 2023 were at big-name companies, including Amazon (27,410 workers) Meta, which owns Facebook and Instagram (21,000), Google (12,115) and Microsoft (11,158).

But so far in 2024, over 34,000 employees have been laid off among more than 140 tech companies, according to layoffs.fyi. Some of the big names this year include Snap, which owns SnapChat, Zoom, PayPal, Salesforce, Microsoft, eBay, TikTok, Wayfair, Google, Discord, Audible and Rent the Runway.

Job availability may also be dwindling. “Employers are still looking to hire at fairly robust rates across a variety of sectors,” says Bunker. “And that's not the case for job titles related to the tech sector; they're still pretty depressed there.”

The downsizing is likely due to some pullback from the hiring spree in the tech industry during the start of the pandemic, experts say. And layoffs in this sector, particularly for highly skilled tech professionals, don’t mean workers stay unemployed for long. They’re likely being gobbled up by other companies pretty quickly, Bunker and Gould say.

“For workers that have higher levels of education, oftentimes their unemployment rates are much lower,” Gould says. “Oftentimes they are able to get back on their feet. Obviously, that average story does not tell everybody's experience, and there are people that will be worse off.”

Randi Weitzman, executive director of technology talent solutions at Robert Half, an international human resource consulting firm, says workers in tech positions have an in-demand skill set that every company needs.

“It’s not so much we’re seeing the demand in high tech, but in industries like health care, manufacturing, government, retail, hospitality and leisure. We also saw an uptick in professional services. But all of those industries need IT professionals to help them drive their companies,” Weitzman says.

Media layoffs soared as companies struggle to profit

For the media, 2023 was a proverbial bloodbath. The industry, as a whole, announced 20,324 cuts last year — the highest since 2020, according to a report by Challenger, Gray and Christmas, Inc. As a subset of media, news announced 2,681 cuts, which was more than layoffs in 2021 and 2022 combined, according to the report. Bloomberg estimated news media losses even higher — about 3,000.

“I think that is very much a structural story that’s more about long-term trends,” says Bunker.

“The issue for the media is internet.”

Media was once mostly funded by advertising — “they were sort of a one-stop shop for lots of advertisers,” Bunker says. But the advent of the internet changed advertising, and media paid the price. The other issue, Bunker says, is consumer expectations of the price they pay for information, that is, most people don’t want to pay for articles.

“It’s just more difficult for media to be profitable, and so you’ve had a pullback and a decline in employment in that sector of the economy,” Bunker says.

The past year saw cuts at Buzzfeed News (15%), Time Magazine (15%), NPR (10%), Business Insider (8%), Gannett (6%), Vox (11%), Conde Nast (5%), Vice Media (around 10%) and others. The Washington Post completed 240 buyouts last year to avoid laying off workers.

Since the start of 2024, even more news media organizations have announced staff reductions.

On Jan. 17, Conde Nast announced it was laying off staff and folding Pitchfork into the GQ umbrella. On Jan. 19, Sports Illustrated announced it would be giving its entire staff the boot within 90 days. On Jan. 23, the Los Angeles Times announced it was cutting 115 reporters — about 20% of its staff. Back in June, it slashed its workforce by 13%. The paper was reportedly losing somewhere between $30 million to $40 million a year.

Layoffs aren’t just hitting news outlets. Streaming services have disrupted traditional television. On Feb. 13, the TV network giant Paramount announced it was laying off 3% of its staff.

Mass layoffs across the labor market aren’t likely in 2024

Despite some worrisome trends in the information sector, widespread layoffs throughout the labor market still aren't likely to happen anytime soon under current conditions, experts say.

“The outlook for layoffs is a function of what you think a broader economic outlook is, and we've gotten very strong economic growth data as of late,” says Bunker.

While the labor market is tight, and the industries with layoffs are generally contained, it doesn’t mean we won’t see more employment churn coming this year. CEOs aren’t feeling the need to hoard labor as much as they once did: A quarterly survey of CEO confidence released on Feb. 8 by The Conference Board, a think tank, shows 23% of CEOs expect to lay off workers in the next 12 months, up from 13% from the previous quarter.

Los Angeles Times: Photo by Mario Tama/Getty Images News via Getty Images Google: Photo by Michael M. Santiago/Getty Images News via Getty Images Microsoft: Photo by Tim Heitman/Getty Images News for BIG3 via Getty Images TikTok: Photo by Dan Kitwood/Getty Images News via Getty Images Paramount Studios: Photo by Mario Tama/Getty Images News via Getty Images

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