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Choice points are worth about 1.0 cent each toward an award stay.
The Choice loyalty program uses dynamic pricing instead of an award chart.
Choice points are worth more than Marriott, Hilton and IHG points.
Curious how much your Choice Privileges points are actually worth?
The short answer: After a deep-dive analysis, NerdWallet values Choice points at 1 cent each. This is a baseline value, drawn from real-world data, not a maximized value. In other words, you should aim for award redemptions that offer 1 cent or more in value from your Choice points.
What does this value mean?
We determined that Choice points are worth 1 cent each by comparing several real-world redemptions when paying with cash or points.
Consider this the baseline value for making your reward redemptions. If you’re getting more than 1 cent per point in value, you found a good deal on points. If you’re getting less, consider looking for another redemption option (or just paying cash instead of using points).
This valuation can also give you a sense of the relative dollar value of a Choice promotion or whether you should transfer your credit card points to Choice Hotels. Choice is a transfer partner of American Express Membership Rewards and Citi ThankYou Points.
Keep in mind that this is only an estimate, and not a hard-and-fast cash value.
» Learn more: Your guide to hotel bonus point promotions
How does it compare to other hotel points?
Value per point
Best Western Rewards.
How much does it cost to book a room with Choice points?
Choice uses dynamic pricing to set the redemption rates for an award night. Nights start at just 8,000 points and could go as high as 100,000 points for all-inclusive resorts. You may also be able to use a combination of cash and points if you have at least 6,000 points.
Check out our list of Choice sweet spots and how to use Choice points to book luxury Preferred Hotels and Resorts.
» Learn more: The complete guide to the Choice Privileges program
Determine the value of your Choice points
Use the calculator below to figure out how much your trove of miles (real or hypothetical) is worth, based on this value.
Or likewise, use the calculator to evaluate the value of points required to book a room. Then, compare that to the advertised cash price to decide whether it’s better to book your room on cash versus points.