Although winter clothes rank high among Black Friday discounts, it’s not only outerwear that features markdowns in the clothing department. Shoppers could find a range of deals on underwear, sleepwear and swimsuits during last year’s Black Friday and Cyber Monday sales.
Here’s a look at over half a dozen online stores that offered discounts last season:
Featuring women’s lingerie, bodysuits and beachwear, the luxury brand Cosabella offered shoppers discounts on its products last Black Friday. During the sale, the retailer offered a 15% discount on all orders of at least $150 with the code BLACKFRIDAY15. The sale was followed up by a Cyber Monday promotion during which the entire site was marked down by 25% with the code CYBER25.
Based in Los Angeles, Felina Lingerie offers a range of intimates and sleepwear. Last year on Cyber Monday, the lingerie brand offered shoppers 25% off plus a free Lilly bikini with the purchase of at least $50. The promotion required the coupon code FYINKD and expired the next day.
Figleaves has the whole family covered. With pajamas, robes and underwear, the retailer features items for women, men and children. Savvy shoppers last year got 25% off all full-priced items by using the code CYBER25 on Cyber Monday.
Established in 1884, the Swiss-based company Hanro offers lingerie, nightwear and loungewear for women and men. During its Cyber Monday sale last year, hundreds of items featured discounts up to 70%.
Women’s intimate apparel retailer Largo Drive offers styles for day and night. Its collection includes bras, panties, swimwear, loungewear, activewear, shapewear and more.
During its Cyber Monday sale last year, the online retailer offered a $20 discount on purchases of $100, $50 off on purchases of $200 and $100 of purchases of $300. But keep an eye out for pre-Black Friday sales, when Largo Drive is known to offer up to 20% off its merchandise.
Shoshanna features swimwear, clothing and jewelry. Its merchandise can be purchased online or at high-end department stores. Last year, the online store offered a six-day sale starting on Thanksgiving and lasting through the following Tuesday. During the promotion, full-priced items were marked down 30% and already-discounted items were 15% off.
Online lingerie boutique True&Co offers bras, panties and loungewear in a range of styles and colors. The website offers a quiz to identify your bra size without fitting rooms or tape measure and then offers recommended styles based on your results.
Last November, the retailer kicked off a Black Friday sale that began on the shopping holiday and lasted through Cyber Monday. During the promotion, hundreds of select items were 50% off, including brands such as Cosabella, Elle Macpherson, Honeydew and Samantha Chang. Shoppers who made their purchases on Cyber Monday received the free gift of a three-pack of panties using the promotional codes CYBERSM, CYBERMD or CYBERLG, depending on their size.
For more deals on lingerie and swimwear, keep an eye on Victoria’s Secret, which is known to feature a Black Friday promotion every year.
Written by Melinda Szell
Lingerie image via Shutterstock