With Black Friday now less than a month away, ad leak season is officially upon us, and one of the most recently unveiled ads is from department store giant Sears. We’ve combed through the retailer’s 64 pages worth of seasonal discounts to declare the true winners (and losers) of the Sears Black Friday ad.
Analyzing the Ad
This year, Sears is proudly boasting more than 1,000 in-store doorbusters beginning at 6 p.m. on Thanksgiving. Like last year, store locations will be open Thursday night and into Black Friday. Shoppers in 2014 will get two bonus hours of shopping time, as the retailer’s door opening was 8 p.m. last year.
The 2014 Sears Black Friday ad includes price cuts in nearly every department. Bargain hunters will be happy to know that they can find savings on electronics, home appliances, apparel, shoes, bedding and jewelry. There will be deals on tools, tablets, treadmills and even tires.
Here’s a roundup of some of the standout deals:
- 40” Class RCA LED 1080p HDTV for $249.99 (regularly $349.99)
- 60” Class Samsung 1080p 240Hz Smart 3D HDTV for $1,299.99 (regularly $2,199.99) plus two pairs of Samsung active 3D glasses included
- 40-50% off all Kenmore over-the-range microwaves
- Craftsman 3-drawer project center for $99.99 (regularly $149.99) plus free drill with purchase ($79.99 value)
- Up to 50% off vacuums
- $10 off coupon with $40 or more qualifying fashion purchase
Winner: Home Renovator
Sears devoted the majority of its ad’s first six pages almost exclusively to deals on home appliances. The sheer number of home-related products that will be on sale (refrigerators, washers, dryers, dishwashers, tool sets and TVs) makes home renovators the walkaway winner at Sears on Black Friday.
Many of the featured products are discounted by about 50%, which equates to hundreds of dollars of savings on major appliances.
It’s not only big-ticket appliances that renovators, remodelers and decorators will enjoy. There will also be sales on cookware, pillows, blankets and Christmas decorations. So no matter which room you’re planning on renovating – from the exercise room to the game room – Sears will have a sale for you.
There’s a second obvious winner revealed in the pages of the Sears ad: moms. Judging by the varied assortment of products highlighted in the ad, Sears will be an ideal location for busy moms looking to check off practically every item on their Christmas shopping list.
Want to work your way through the store efficiently? Create a department-by-department game plan that will hit every type of gift imaginable.
You can start off by snagging 60% off men’s outerwear for Dad. Head over to the infant and toddler section for 60% off select apparel for your little one. Then, make your way over to the jewelry department to take advantage of up to 75% off fine jewelry. Finally, grab the Samsung Galaxy TabS 10.5-inch tablet for $399.99 (regularly $499.99) for the tech-savvy teenager on your list.
And while you’re at it, after all of that walking around the store, take home a pair of women’s boots for 40-60% off to reward yourself – and your feet.
Finally, there’s one more winner to proclaim victorious in 2014: Sears will be catering to its rewards members and cardholders this Thanksgiving and Black Friday.
During the entire holiday shopping season (including Black Friday), members of the Shop Your Way rewards program will get 10% back in points on the first $500 of each qualifying purchase with a Sears card. Acquired points will expire Jan. 31.
Also, pay special attention while reading the ad, as it denotes the amount of points Shop Your Way members will get back if they purchase specific items.
Loser: Non-Early Bird
It’s not all winners with the Sears Black Friday ad, though. After analyzing this year’s deals, it’s clear that the losers are the non-early-bird shoppers. In some cases, doorbuster quantities are so limited that if you’re not one of the very first people in line, you’re almost guaranteed to miss out.
For example, take the 45% off deal on the Kenmore French-door bottom-freezer refrigerator that you may be eyeing from the front page of the ad. Read the find print and you’ll discover that there are only about two refrigerators available per store. Other products have quantity limits of just six or seven per store.
Also in the fine print: The prices on most doorbusters increase after 1 p.m. on Black Friday. This means discount seekers who show up in the afternoon will pay more than their early-riser counterparts. This could be a difference of as much as $100 per item.
If Sears is on your list of top Black Friday stores to visit, you’ll want to take all of this into account when determining how early you’ll need to camp out to snag one of this season’s doorbuster deals.
Sears image via Shutterstock